TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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March 15: Do Voters Care About Veeps?
Decided to explore a hardy perennial topic in a period of intense speculation about various candidates for Vice President, and wrote it up at New York:
In political circles, it’s high season for veep speculation. Democrats worried about Joe Biden’s age and their ticket’s electability fret about whether incumbent Vice-President Kamala Harris is the best bet to serve as the presidential understudy in 2024 as Republicans yell and point at her as an alleged radical leftist. Republicans worried about their party’s post-Trump direction fret about the erratic former president’s choice of a running mate to replace his 2016–20 toady, the since-discarded Mike Pence. Independent candidate Robert F. Kennedy Jr. is doing his own veep reveal on March 26; it has drawn interest partly because it could indicate which major party’s success might be spoiled by his bid and partly because ultracelebrity NFL quarterback Aaron Rodgers could be in the mix. And the nonpartisan organization No Labels will soon be unveiling its own potential 2024 plans, which are likely to deploy a Democratic vice-presidential candidate to balance a Republican at the top of its “unity ticket.”
Do veep candidates really matter in determining the outcome of presidential elections?
To be clear, this is a very different question than the real-world relevance of vice-presidents. Fifteen veeps have gone on to become president, eight of them suddenly on the death of the boss and another when the boss was forced to resign. It is difficult to exaggerate the significance of Abraham Lincoln choosing Andrew Johnson as his 1864 running mate (making congressional Reconstruction necessary), or FDR replacing Henry Wallace with Harry Truman in 1944 (removing a Soviet sympathizer from the line of succession). The political insiders who often influence the choice of vice-presidential candidates understand why they matter, which is why they definitely care about them even in the absence of evidence that voters care at all.
And to be honest, there has never been much evidence that most voters care at all. Political scientists are generally in agreement that the identity of the second person on a presidential ticket matters mostly on the margins. Even St. Louis University’s Joel Goldstein, who is to vice-presidents what Andy Cohen is to Real Housewives, concedes that their identity is usually an electoral cipher. He has said, “Vice-presidential choice is unlikely to make much of a difference where potential swing voters have a strong preference for one presidential candidate over the other.” He points to very close elections with lots of swing voters, notably in 1960 when LBJ might have helped swing Texas into JFK’s column, as exceptions to a general rule.
On the other hand, there’s quite a bit of recent evidence that the selection of a particular running mate may play a role in preventing defections of voters from a presidential candidate with a shaky electoral base.
Most obviously, in 2016 Donald Trump was facing a potential revolt among movement-conservative and Evangelical voters, which he addressed by choosing the movement-conservative Evangelical politician Pence (who had the added reassuring value of a long résumé of elected offices). We can’t prove Trump would have lost without Pence onboard, but his victory was narrow enough that a Pence-less loss is a plausible counterfactual scenario. Similarly, in 2020 Biden’s choice of Harris made sense after a grueling nomination contest in which old white guy Biden prevailed over multiple women and people of color (not to mention two Jews), reversing the diversity trend established by his predecessors Barack Obama and Hillary Clinton. Biden himself, of course, was chosen by the first Black presidential nominee, who was also a freshman senator, in no small part because he was an old white guy with a Washington résumé as long as his arm.
What Trump must decide is whether he needs to worry about potential Republican defections in choosing a running mate or is instead more motivated by a determination to avoid the “disloyalty” Pence eventually displayed on January 6, 2021. And Democrats contemplating either a replacement of their entire 2024 ticket as a likely loser or just the selection of a new VP less likely to cause worries about a possible presidential disability or death need to assess the potential backlash to making Harris the first sitting vice-president in three-quarters of a century (since Henry Wallace) to get the heave-ho. (Yes, technically speaking, Gerald Ford booted Nelson Rockefeller from the 1976 ticket to placate conservatives, but it was theoretically a voluntary retirement and neither of these men was elected by voters in the first place.)
For non-major-party campaigns, like RFK Jr.’s or the putative No Labels effort, the veep selection could be more significant simply by giving a clearer definition to a fuzzy presidential candidacy.
In general, though, there’s a reason presidential candidates tend to play it safe with their running-mate selections: It usually doesn’t matter much unless it draws more attention than people aiming to become the “leader of the free world” typically want. John McCain’s “high risk, high reward” choice of an obscure first-term Alaska governor named Sarah Palin in 2008 is an eternal warning to would-be presidents that you don’t want a veep voters notice because she’s being regularly lampooned on Saturday Night Live.
No one is more tribal than Republicans — and their tribe is WASPs. Doug Jones showed that you don’t have to hide who you are in order to win. So did Ralph Northam. Both were pro-choice, pro fairness in the tax code, and pro medicaid. Both were pro civil rights. They aren’t down the line doctrinaire liberals, but they wer
One thing that Republicans have that we don’t is the illusion of authenticity and devotion to principle.
We don’t have to be strident, but we DO have to be authentic. The more we tailor our message to particular audiences, the less authentic we become. That was one of Hillary’s greatest weaknesses — the perception that she was a phony.
People liked Trump and Bernie because they came across as being authentic. Bernie was truly authentic.
Trump was faking it, but had enough of the nativist GOP base to win, and he was running against Hillary and all of her baggage. Joe is authentic, and that’s why Conor Lamb is having him campaign.
Authenticity and lots of shoe leather.
Gregory
You really aren’t getting it. It is about winning elections, not about your personal ideology and prejudices.
We have ceded the “Jobs” messaging to Mr. Trump. A large number of Obama voters flipped and voted for Mr. Trump. Why was that?
You want to to keep losing? Continue the self righteous dialog with yourself and continue disregarding potential allies of differing creeds, beliefs and priorities. It is a surefire recipe for keeping the Repubs in power.
One fundemental flaw in current Democratic strategy is the emphasis on groups of people. We have excluded the white male in democratic retoric and apparently some of their wives took that pretty personally too. We need to speak loudly in an “all lives matter” tone and stop being a society of exclusivity. At this point, everyone is special except the white male; women, LGBT, minorities, immigrants, veterans, etc. We have to stop parsing people into exclusive groups.
Naomi, although what you said is well written, and sounds good; especially to those who you felt was left out, but the fact of the matter is that the past, and current system of government was built around the special privilege of the white male. So to make the white male feel so called “special” now would be to add special to the existing special; given white males special special privilege while everyone else have to deal with just “special privilege”.The Democratic party intent to deflate the arrogance of the white male was met with push back from certain states not the American People as a whole.Let me be clear, deflation of arrogance is not the same as marginalization.The arrogance being some whites believe; that whites inherently are better and therefore deserve “special special treatment” when it comes to running this country among other things,and because everyone else has been elevated to the same level we must be on a higher level or given more special treatment.
The strategy should be to awaken the same abolition sentiments of the Union to abolish the electoral college that was born out of slavery .Explain to the american people that the popular vote is the will of the “American people” and that the attempt to marginalize the many is an affront to the values of the founding fathers pure thought that all men was created equal with no caveats .
Thank you.
Why do some Republicans become Democrats?: Do you have a rank-ordered list of the reasons that Republicans become Democrats?
It seems clear to me that Dixiecrats became Reagan Democrats because of their racism; that they otherwise more or less were with the 99% and got snookered by Reagan and Southern tribalism.
What is most likely to bring not-racist Republicans back into the Democratic fold? Talk about recruits and recruiting.
Best,
Monty Johnston