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Exclusive: ‘Top Secret’ 2018 GOP Ad Strategy Now Exposed

The following article by TDS contributing editor Andrew Levison, author of The White Working Class Today: Who They Are, How They Think and How Progressives Can Regain Their Support and other books and articles focusing on the working-class in American politics, is cross-posted from a TDS e-blast:

Well, OK, it’s not exactly top secret.

What actually is available is a new book that on the surface appears to be an in-depth sociological portrait of Trump voters in a wide range of Rust belt cities, small towns and rural areas. It presents the conclusion that, contrary to popular stereotypes, these folks are really all just basically decent Americans–heartland populists who voted for Trump out of a mixture of patriotism, legitimate economic grievance, defense of traditional values and anger at condescending coastal elites.

At first glance the book, The Great Revolt–Inside the Populist Coalition Reshaping American Politics, looks like a substantial and indeed an impressive piece of ethnographic research. One of the authors, a professional journalist, is described as having traveled 27,000 miles across the upper Midwest in order to interview over 300 people. The book includes 23 extended profiles of individuals, each one presented in substantially greater depth than the usual journalistic dispatches that one encounters in articles in newspapers and magazines.

But there’s something about these profiles that’s just a little bit odd. Not a single one of the 23 subjects who are profiled expresses even the most microscopic iota of prejudice or bigotry toward any group–not African Americans, not Latinos, not Muslims, not GLBT individuals. In the book they and the over 300 interviewed people that they represent are all described as being just decent, hard-working, “salt of the earth” Americans–Norman Rockwell illustrations come to life. Most of the people interviewed, in fact, are either Obama-Trump voters or independents and not one is a firm Rush Limbaugh ideological conservative.

Since the book clearly gives the reader the impression that it is presenting a representative group of “typical” Trump voters, and not a carefully selected subgroup of tolerant, non-racist Trump supporters, this is, to put it mildly, more than a tad improbable. Interviewing over 300 “typical” Trump supporters without encountering a single racially prejudiced individual is statistically about as likely as interviewing 300 attendees at the annual National Book Awards ceremony and not finding a single English major or interviewing 300 people at a Grateful Dead concert and not finding anyone who had ever smoked marijuana.

But when the book is viewed, not as sociology, but as a market research document prepared for the major GOP advertising agencies, it suddenly becomes both extremely interesting and profoundly important for Democratic candidates to study and understand.

When a major business corporation like Ford or Apple begins to plan a massive ad campaign for a new product like their latest model car or home entertainment system the company’s ad agency usually starts by doing a substantial amount of focus group and interview research in order to prepare a series of “target customer profiles”— detailed descriptions of the intended audience. These profiles are designed to guide ad copywriters about how to talk to them. These documents typically analyze how the people in the target audience see themselves and how they want to be seen by others, about what things they value and care about in their lives and about their trials and disappointments in the past and their dreams and hopes for the future. The goal of these documents is not to create a totally objective psychological profile but rather a picture of how these customers like to think about themselves and how to use this information to sell them goods.

Seen this way, the book suddenly makes sense. It is organized into seven categories that the authors call “archetypes” but the labels they attach to these categories clearly locate them in the familiar world of market research and market segmentation e.g. “Red Blooded and Blue Collared,” “Rotary Reliables,” “Rough Rebounders.” These are the typical kinds of names that ad agencies give to defined submarkets within an overall target audience, groups that they intend to individually target with special ads and other messaging.

As a result, what the book actually provides is seven detailed customer marketing profiles–guides for how a GOP candidate should craft his or her ads to appeal to the non-racist sector of Trump voters who will not vote for Trumpist candidates in 2018 simply because such candidates offer an explicitly racist or conservative ideological platform.

The truth is that there actually are a substantial number of decent and basically tolerant people in blue collar and red state America and it is they, not the die-hard bigots and right wingers who will provide the critical margin of victory in many of the elections next November. That is why it is so vitally important for GOP candidates to have in-depth market research to effectively communicate with them.

It is therefore no accident that the book has been touted by Trump himself and has blurbs from Rush Limbaugh and Tom Cotton. It is, in reality, a detailed marketing handbook that the ad writers for GOP candidates will use to craft their appeals to the non-racist sector of rural, small town, suburban and white working class voters.

But critically, in order to do this the book cannot avoid also being an extremely useful “advance guide for Democratic candidates” about what they should expect next fall – a preview of how their opponents will craft their TV, radio, direct mail and internet messaging, what topics they will try to avoid and what kinds of narratives they will try to emphasize. It indicates the likely techniques GOP ads and messaging will use to appeal to this pivotal group of voters.

With this information in hand, democratic candidates can begin even now to plan their responses to ads that won’t appear until September. This is very valuable advance political intelligence.

As a result, the ironic consequence is that even if the analysis that the book presents actually had been stamped “Top Secret” and carefully locked away in an ad agencies’ secure storage area instead of being published, it would have been worth it for Democratic strategists to launch a “mission impossible” type covert operation to sneak in and steal it. Instead they only need to tolerate the minor annoyance of having to buy a book that is specifically designed to assist their opponents.


Democrats’ Critical Challenge: Seeing the World Through Red State Eyes

To regain lost support in Red State areas the indispensable step Democrats must take is to regain the ability to genuinely “see the world” through the eyes of the people who live there.

This does not mean abandoning basic Democratic positions and values. Some Democratic elected officials like Senator Jon Tester and Governor Steve Bullock of Montana have retained their seats in recent years without abandoning the basic Democratic agenda but in a vast number of other states and districts Democrats have lost their elections and popular support.

At the same time, frustration with losses in red states and disgust over the support Donald Trump received from these areas in 2016 has led many progressive Democrats to dismiss them as completely lost causes. Excitement over the growing wave of Democratic victories in special elections has revived optimism for 2018 but without producing any change in the cynical and dismissive view that many Democrats have of the people who live in these regions.

This has to change if a major Democratic revival is to be achieved in the coming years — and such a change is indeed possible. The special election results in Pennsylvania, Virginia and even Alabama demonstrated that there are actually enough potential Democratic supporters in red state America to swing a significant range of state level and congressional level elections if Democrats can regain the ability to genuinely and sincerely speak to those voters and win their trust as they were able to do not so long ago in the past.[1]

Since the 2016 elections there have been a large number of rather superficial journalistic reports filed from “Trump country,” so many, in fact, that the genre has been given the label “parachute in reportage” because it is based on correspondents’ brief visits to these areas.

The best place to start is with the special collection of articles that was published in the winter issue of Democracy Journal:

What is Red State Liberalism

Beyond this collection, the following articles also offer useful discussions of the issue:

Rural Divide: America’s Cultural Divisions Run Deep
Loyalty and Unease in Trump’s Midwest
Fear of the Federal Government in the Ranchlands of Oregon
Rural and Urban Americans, Equally Convinced the Rest of the Country Dislikes Them

During the 2016 campaign and after journalistic “safaris” to red State America proliferated. Here are two interesting descriptions of these “parachute in” journalistic endeavors.

Visiting Working Class America
On Safari in Trumps America

A number of articles in progressive publications have suggested strategies for how Democrats can regain the lost support.

Democrats Rural Voter Problem and How to Fix It
How the Democrats Can Take Back Rural America
This County Was a Democratic Stronghold and Then Came Trump
Democrats, left for dead, see an opening in Pennsylvania

For a deeper understanding of red state America there are five books that are absolutely essential reading:

Katherine Kramer, The Politics of Resentment
Arlie Hotchschild, Strangers in Their Own Land
Justin Gest, The New Minority
Richard Wuthnow, The Left Behind
George Packer, The Unwinding

In contrast, the following list of articles includes some of the more insightful journalistic and analytic views of red state America. They represent an essential resource for serious Democratic strategists.

And then finally, here is a useful TDS Strategy Memo:

Exclusive: “Top Secret” 2018 GOP Advertising Strategy Now Exposed

Well, OK, it’s not exactly top secret.

What actually is available is a new book that on the surface appears to be an in-depth sociological portrait of Trump voters in a wide range of Rust belt cities, small towns and rural areas. It presents the conclusion that, contrary to popular stereotypes, these folks are really all just basically decent Americans–heartland populists who voted for Trump out of a mixture of patriotism, legitimate economic grievance, defense of traditional values and anger at condescending coastal elites.

At first glance the book, The Great Revolt–Inside the Populist Coalition Reshaping American Politics, looks like a substantial and indeed an impressive piece of ethnographic research. One of the authors, a professional journalist, is described as having traveled 27,000 miles across the upper Midwest in order to interview over 300 people. The book includes 23 extended profiles of individuals, each one presented in substantially greater depth than the usual journalistic dispatches that one encounters in articles in newspapers and magazines.

But there’s something about these profiles that’s just a little bit odd. Not a single one of the 23 subjects who are profiled expresses even the most microscopic iota of prejudice or bigotry toward any group–not African Americans, not Latinos, not Muslims, not GLBT individuals. In the book they and the over 300 interviewed people that they represent are all described as being just decent, hard-working, “salt of the earth” Americans–Norman Rockwell illustrations come to life. Most of the people interviewed, in fact, are either Obama-Trump voters or independents and not one is a firm Rush Limbaugh ideological conservative.

Since the book clearly gives the reader the impression that it is presenting a representative group of “typical” Trump voters, and not a carefully selected subgroup of tolerant, non-racist Trump supporters, this is, to put it mildly, more than a tad improbable. Interviewing over 300 “typical” Trump supporters without encountering a single racially prejudiced individual is statistically about as likely as interviewing 300 attendees at the annual National Book Awards ceremony and not finding a single English major or interviewing 300 people at a Grateful Dead concert and not finding anyone who had ever smoked marijuana.

But when the book is viewed, not as sociology, but as a market research document prepared for the major GOP advertising agencies, it suddenly becomes both extremely interesting and profoundly important for Democratic candidates to study and understand.

When a major business corporation like Ford or Apple begins to plan a massive ad campaign for a new product like their latest model car or home entertainment system the company’s ad agency usually starts by doing a substantial amount of focus group and interview research in order to prepare a series of “target customer profiles”— detailed descriptions of the intended audience. These profiles are designed to guide ad copywriters about how to talk to them. These documents typically analyze how the people in the target audience see themselves and how they want to be seen by others, about what things they value and care about in their lives and about their trials and disappointments in the past and their dreams and hopes for the future. The goal of these documents is not to create a totally objective psychological profile but rather a picture of how these customers like to think about themselves and how to use this information to sell them goods.[2]

Seen this way, the book suddenly makes sense. It is organized into seven categories that the authors call “archetypes” but the labels they attach to these categories clearly locate them in the familiar world of market research and market segmentation e.g. “Red Blooded and Blue Collared,” “Rotary Reliables,” “Rough Rebounders.” These are the typical kinds of names that ad agencies give to defined submarkets within an overall target audience, groups that they intend to individually target with special ads and other messaging.

As a result, what the book actually provides is seven detailed customer marketing profiles–guides for how a GOP candidate should craft his or her ads to appeal to the non-racist sector of Trump voters who will not vote for Trumpist candidates in 2018 simply because such candidates offer an explicitly racist or conservative ideological platform.

The truth is that there actually are a substantial number of decent and basically tolerant people in blue collar and red state America and it is they, not the die-hard bigots and right wingers who will provide the critical margin of victory in many of the elections next November. That is why it is so vitally important for GOP candidates to have in-depth market research to effectively communicate with them.

It is therefore no accident that the book has been touted by Trump himself and has blurbs from Rush Limbaugh and Tom Cotton. It is, in reality, a detailed marketing handbook that the ad writers for GOP candidates will use to craft their appeals to the non-racist sector of rural, small town, suburban and white working class voters.

But critically, in order to do this the book cannot avoid also being an extremely useful “advance guide for Democratic candidates” about what they should expect next fall – a preview of how their opponents will craft their TV, radio, direct mail and internet messaging, what topics they will try to avoid and what kinds of narratives they will try to emphasize. It indicates the likely techniques GOP ads and messaging will use to appeal to this pivotal group of voters

With this information in hand, democratic candidates can begin even now to plan their responses to ads that won’t appear until September. This is very valuable advance political intelligence.

As a result, the ironic consequence is that even if the analysis that the book presents actually had been stamped “Top Secret” and carefully locked away in an ad agencies’ secure storage area instead of being published, it would have been worth it for Democratic strategists to launch a “mission impossible” type covert operation to sneak in and steal it. Instead they only need to tolerate the minor annoyance of having to buy a book that is specifically designed to assist their opponents.


[1] For details, see Ruy Teixeira’s commentaries on these elections in his “Optimistic Leftist” website.

[2] Writing in The New Republic Sarah Cliff reviews the book as social analysis


May 9: Women Aren’t the Only “Risky” Candidates–By a Long Shot

In the wake of the sudden, shocking, self-immolation of New York Attorney General Eric Schneiderman’s political career, I thought a bit about the broader implications and wrote it all up for New York:

[P]erhaps we should no longer be shocked by incidents like this. Here’s Esquire’s Charles Pierce [on the subject]:

“The downfall of New York Attorney General Eric Schneiderman completes the unholy trinity of prominent liberal New York politicians whose careers went into the acid bath because, at one level or another, they failed to see women as actual human beings. Eliot Spitzer got involved with a prostitution ring. Anthony Weiner used women as sounding boards for his own pleasure. And Schneiderman, allegedly, physically assaulted his romantic partners. And, in this, again, political pundits learn the lesson that gets drummed into every sportswriter over and over: none of us really know these guys.”

It’s not like you could see Schneiderman’s disgrace coming via some misogynistic political impulse. As David Freedlander notes, he was a progressive role model:

“Schneiderman was the scion of a wealthy Manhattan lawyer who donated generously to causes like Planned Parenthood and public radio. He came up through the world of public interest law, one of those do-good types who keep protesters away from abortion clinics and government running with a minimum of corruption.”

But even if he is a lefty “golden boy” rather than a right-wing “good old boy,” Schneiderman is, after all, a boy. And at some point, people should begin to wonder if placing big bets on male politicians at this particular juncture of history is a mite risky, all else being equal. Indeed, if equity or fair representation isn’t a good enough reason for 2018 to be a “Year of the Woman,” the significantly lower likelihood of female candidates turning out to be abusive could be the clincher, at least until pre-#MeToo-movement generations have passed from the scene. I’m not talking about any sort of ban or crusade against members of my own gender, but just a long look at the growing number of celebrities facing a reckoning and a realistic assessment of the odds of a random politician conflating power with opportunities for coercive sex.

This is true even at the highest levels of politics and government. This isn’t the sort of thing that tends to make it into print, but I cannot tell you how many times progressive friends and acquaintances (including serious feminists) have told me that after what happened to Hillary Clinton in 2016, Democrats would be foolish to run another woman against Donald Trump in 2020, encouraging the same kind of sexist voter reactions and media coverage that beset HRC. From that perspective, the ontological necessity of denying Trump a second term outweighs another assault on the country’s most important glass ceiling; let Nikki Haley or (shudder) Joni Ernst become the first woman to serve as president and defang electoral sexism once and for all.

The reckoning, though, ought to make Democrats think less about the perils of a female nominee and a more about the potentially serious consequences of a male nominee who may, like Schneiderman, have a hidden habit of treating his success as a license to act in a beastly manner out of the public eye. Yes, all human beings, and certainly all politicians, are in some respects weak and fallible. But let’s face it: the kind of sins that tend to lose elections are not equally distributed between the sexes.


Women Aren’t the Only “Risky” Candidates–By a Long Shot

In the wake of the sudden, shocking, self-immolation of New York Attorney General Eric Schneiderman’s political career, I thought a bit about the broader implications and wrote it all up for New York:

[P]erhaps we should no longer be shocked by incidents like this. Here’s Esquire’s Charles Pierce [on the subject]:

“The downfall of New York Attorney General Eric Schneiderman completes the unholy trinity of prominent liberal New York politicians whose careers went into the acid bath because, at one level or another, they failed to see women as actual human beings. Eliot Spitzer got involved with a prostitution ring. Anthony Weiner used women as sounding boards for his own pleasure. And Schneiderman, allegedly, physically assaulted his romantic partners. And, in this, again, political pundits learn the lesson that gets drummed into every sportswriter over and over: none of us really know these guys.”

It’s not like you could see Schneiderman’s disgrace coming via some misogynistic political impulse. As David Freedlander notes, he was a progressive role model:

“Schneiderman was the scion of a wealthy Manhattan lawyer who donated generously to causes like Planned Parenthood and public radio. He came up through the world of public interest law, one of those do-good types who keep protesters away from abortion clinics and government running with a minimum of corruption.”

But even if he is a lefty “golden boy” rather than a right-wing “good old boy,” Schneiderman is, after all, a boy. And at some point, people should begin to wonder if placing big bets on male politicians at this particular juncture of history is a mite risky, all else being equal. Indeed, if equity or fair representation isn’t a good enough reason for 2018 to be a “Year of the Woman,” the significantly lower likelihood of female candidates turning out to be abusive could be the clincher, at least until pre-#MeToo-movement generations have passed from the scene. I’m not talking about any sort of ban or crusade against members of my own gender, but just a long look at the growing number of celebrities facing a reckoning and a realistic assessment of the odds of a random politician conflating power with opportunities for coercive sex.

This is true even at the highest levels of politics and government. This isn’t the sort of thing that tends to make it into print, but I cannot tell you how many times progressive friends and acquaintances (including serious feminists) have told me that after what happened to Hillary Clinton in 2016, Democrats would be foolish to run another woman against Donald Trump in 2020, encouraging the same kind of sexist voter reactions and media coverage that beset HRC. From that perspective, the ontological necessity of denying Trump a second term outweighs another assault on the country’s most important glass ceiling; let Nikki Haley or (shudder) Joni Ernst become the first woman to serve as president and defang electoral sexism once and for all.

The reckoning, though, ought to make Democrats think less about the perils of a female nominee and a more about the potentially serious consequences of a male nominee who may, like Schneiderman, have a hidden habit of treating his success as a license to act in a beastly manner out of the public eye. Yes, all human beings, and certainly all politicians, are in some respects weak and fallible. But let’s face it: the kind of sins that tend to lose elections are not equally distributed between the sexes.


Lamb Campaign in PA-18 Special Election Tests Democratic Rust Belt Strategy

In her vox.com article “A Democrat getting outspent 17-1 is now neck and neck in deep-red Pennsylvania: “It’s enthusiasm I haven’t seen for a Democratic candidate for a long time” Ella Nilsen provides an update on Conor Lamb’s campaign. As Nilsen explains,

For the first time in nearly 15 years, Republicans in Pennsylvania’s 18th Congressional District are starting to get nervous…On its face, the March 13 special congressional election in the southwest corner of Pennsylvania should be a breeze for the GOP. The Cook Political Report rates the district R+11 (due in part to partisan gerrymandering that the state Supreme Court recently ruled unconstitutional).

…Focused on recapturing blue-collar workers, Lamb’s campaign represents one school of thought — going back to labor-liberal economic values and working with unions to retake territory in Midwest and Rust Belt states that voted for Donald Trump in 2016. Others say the party must look to its future: voters of color and young people who represent its energized base, like it did to pull out a win for Doug Jones in Alabama’s December special election for US Senate.

Yet, “Republican and Democratic operatives in Pennsylvania agree on two things,” writes Nilsen. “Lamb is still very much the underdog in this race, but by getting support from unions that used to back Murphy and capitalizing on national Democratic enthusiasm, he has a fighting chance.” Also,

A recent Monmouth poll shows the Republican with a slight lead, hovering around 49 percent to 46 percent (models with lower turnout give Saccone a slightly larger lead). Given the steep odds, these numbers are extremely good for Lamb,” who is getting high marks for generating voter enthusiasm, while worried Republicans afre pouring money into defeating Lamb.

As for Lamb’s focus on key issues, Nilsen writes that Lamb’s platform addresses “jobs, protecting entitlements like Social Security and Medicare, organized labor, and helping end the heroin crisis currently ravaging the state…A practicing Catholic, he says that while he personally opposes abortion, he supports Roe v. Wade as the law of the land. As a veteran, he is also pro-Second Amendment.”

If Lamb has an edge going forward, it is likely from his strong support from labor unions. PA-18 includes 87,000 union members, including “energy workers,” building trades and teachers. Also, “Steelworkers are active, and although the district’s last coal mine recently closed down, tens of thousands of retired union coal workers and their spouses remain in the area.” According estimates, they could make up 20 to 30 percent of the electorate.

Lamb’s campaign is doing well in fund-raising. But so far Republicans have spent an estimated $4.7 on TV and radio ads, compared to the Lamb campaign’s $300K. Those who want to help the Democrat level the playing field can contribute to his campaign here.


February 15: “Pocahontas” Fights Back

Sen. Elizabeth Warren made a major speech this week that not only affects her political career, but is an instructive example of how to deal with Republican racial slurs. I wrote about it at New York.

The president’s inveterate use of the name “Pocahontas” in mockingly referring to U.S. Senator Elizabeth Warren is a bit more than an example of Trumpian boorishness or of his habit of giving people derogatory nicknames. He’s picking up on a slur that certain Massachusetts opponents of Warren have been using since 2012, when the conservative Boston Herald found out Warren had self-identified as having a Native American background in a Harvard faculty directory back in the 1990s. Subsequent digging by various unfriendly and neutral sources discovered that Warren had no formal ties or right to identify with the Cherokee tribe she had been told was prominent in her mother’s Oklahoma background — but also that there was no evidence the highly regarded law professor had ever benefited from a Native connection.

Still, attacks on Warren for exaggerating her Native background struck a conservative chord by raising the familiar targets of diversity, affirmative action, and “political correctness,” then and now. Staff of her 2012 Senate opponent Scott Brown were caught on camera doing various pseudo-Native war chants at a campaign rally. By 2016, one of the most aggressive weaponizers of the “Pocahontas” slur, the hammerheaded Boston radio personality Howie Carr, introduced Donald Trump at a campaign rally with similar war whoops.

This nonsense has created a dilemma for Warren. Does she go out of her way to publicly confess her extremely minor misconduct in the faculty-directory listing, thus fanning the “scandal?” Does she ignore it entirely? Or does she find an effective way to fire back?

A Warren speech today to the National Congress of American Indians showed she has decisively settled on firing back.

For one thing, she’s insisting that Cherokee heritage was indeed part of her family’s life, even as she acknowledges that only tribes themselves can establish Native status.

“[M]y mother’s family was part Native American. And my daddy’s parents were bitterly opposed to their relationship. So, in 1932, when Mother was 19 and Daddy had just turned 20, they eloped …

“They’re gone, but the love they shared, the struggles they endured, the family they built, and the story they lived will always be a part of me. And no one — not even the president of the United States — will ever take that part of me away …

“I’m here today to make a promise: Every time someone brings up my family’s story, I’m going to use it to lift up the story of your families and your communities.”

At the same time, Warren ripped into Trump’s derisive references to her — which at one point he irrelevantly repeated during an Oval Office ceremony honoring Native military veterans — as an example of age-old racist distortions of Native history. After briefly recounting the actual tale of the actual Pocahontas, Warren offered this indirect jab:

“Indigenous people have been telling the story of Pocahontas — the real Pocahontas — for four centuries. A story of heroism. And bravery. And pain.

“And, for almost as long, her story has been taken away by powerful people who twisted it to serve their own purposes.”

Including you-know-who.

Warren later took a more explicit shot at Trump and at his favorite predecessor:

“It is deeply offensive that this president keeps a portrait of Andrew Jackson hanging in the Oval Office, honoring a man who did his best to wipe out Native people.”

And she linked advocacy for Native Americans to the more standard liberal causes she has embraced, including opposition to Big Oil profiteering from Native lands, the fight against GOP-supported safety-net cuts that disproportionately affect minorities, and even banking reform (“[I]t’s about 12 miles on average from the center of tribal reservations to the nearest bank branch.”)

It’s reasonable to assume that Warren will hearken back to this speech whenever Trump or anyone else calls her “Pocahontas” in the future, ensuring that the nastier aspects of the slur will not go unnoticed.That’s morally necessary and politically smart.


“Pocahontas” Fights Back

Sen. Elizabeth Warren made a major speech this week that not only affects her political career, but is an instructive example of how to deal with Republican racial slurs. I wrote about it at New York.

The president’s inveterate use of the name “Pocahontas” in mockingly referring to U.S. Senator Elizabeth Warren is a bit more than an example of Trumpian boorishness or of his habit of giving people derogatory nicknames. He’s picking up on a slur that certain Massachusetts opponents of Warren have been using since 2012, when the conservative Boston Herald found out Warren had self-identified as having a Native American background in a Harvard faculty directory back in the 1990s. Subsequent digging by various unfriendly and neutral sources discovered that Warren had no formal ties or right to identify with the Cherokee tribe she had been told was prominent in her mother’s Oklahoma background — but also that there was no evidence the highly regarded law professor had ever benefited from a Native connection.

Still, attacks on Warren for exaggerating her Native background struck a conservative chord by raising the familiar targets of diversity, affirmative action, and “political correctness,” then and now. Staff of her 2012 Senate opponent Scott Brown were caught on camera doing various pseudo-Native war chants at a campaign rally. By 2016, one of the most aggressive weaponizers of the “Pocahontas” slur, the hammerheaded Boston radio personality Howie Carr, introduced Donald Trump at a campaign rally with similar war whoops.

This nonsense has created a dilemma for Warren. Does she go out of her way to publicly confess her extremely minor misconduct in the faculty-directory listing, thus fanning the “scandal?” Does she ignore it entirely? Or does she find an effective way to fire back?

A Warren speech today to the National Congress of American Indians showed she has decisively settled on firing back.

For one thing, she’s insisting that Cherokee heritage was indeed part of her family’s life, even as she acknowledges that only tribes themselves can establish Native status.

“[M]y mother’s family was part Native American. And my daddy’s parents were bitterly opposed to their relationship. So, in 1932, when Mother was 19 and Daddy had just turned 20, they eloped …

“They’re gone, but the love they shared, the struggles they endured, the family they built, and the story they lived will always be a part of me. And no one — not even the president of the United States — will ever take that part of me away …

“I’m here today to make a promise: Every time someone brings up my family’s story, I’m going to use it to lift up the story of your families and your communities.”

At the same time, Warren ripped into Trump’s derisive references to her — which at one point he irrelevantly repeated during an Oval Office ceremony honoring Native military veterans — as an example of age-old racist distortions of Native history. After briefly recounting the actual tale of the actual Pocahontas, Warren offered this indirect jab:

“Indigenous people have been telling the story of Pocahontas — the real Pocahontas — for four centuries. A story of heroism. And bravery. And pain.

“And, for almost as long, her story has been taken away by powerful people who twisted it to serve their own purposes.”

Including you-know-who.

Warren later took a more explicit shot at Trump and at his favorite predecessor:

“It is deeply offensive that this president keeps a portrait of Andrew Jackson hanging in the Oval Office, honoring a man who did his best to wipe out Native people.”

And she linked advocacy for Native Americans to the more standard liberal causes she has embraced, including opposition to Big Oil profiteering from Native lands, the fight against GOP-supported safety-net cuts that disproportionately affect minorities, and even banking reform (“[I]t’s about 12 miles on average from the center of tribal reservations to the nearest bank branch.”)

It’s reasonable to assume that Warren will hearken back to this speech whenever Trump or anyone else calls her “Pocahontas” in the future, ensuring that the nastier aspects of the slur will not go unnoticed.That’s morally necessary and politically smart.


Dem Win in WI State Senate Disrict Likened to ‘Blue Tsunami’

At PowerPost, James Hohman’s “Unexpected defeat in rural Wisconsin special election sets off alarm bells for Republicans” at The Daily 202 shares some good news for Democrats:

THE BIG IDEA: Ten months is an eternity in politics, but a stunning Democratic victory Tuesday in a special election deep in the heart of Trump country suggests a blue tsunami could be forming.

President Trump became the first Republican to carry Wisconsin in a presidential election since Ronald Reagan by running up his score in places like the rural 10th state Senate district, which includes a swath of five counties between Eau Claire and Superior along the Minnesota border.

Trump won there by 17 points in 2016. A special election was triggered when Gov. Scott Walker tapped a popular state senator, who had held the seat since 2000, to become his agriculture secretary. Last night, Democratic candidate Patty Schachtner won by nine points.

Writing in the Milwaukee Journal Sentinel, Patrtick Marley wrote,

Patty Schachtner, the chief medical examiner for St. Croix County, will take the seat that had been held for 17 years by former Sen. Sheila Harsdorf (R-River Falls). Harsdorf stepped down in November to take a job as GOP Gov. Scott Walker’s agriculture secretary.

In an interview, Schachtner said she thought she beat state Rep. Adam Jarchow (R-Balsam Lake) because the race had turned nasty in mailings from groups outside the district.

“It wasn’t nice. It was mean,” she said of the campaign literature. “People just said, ‘You know what? We’re nicer than that.’”

Hohman noted that popular conservative talk radio host called the Democratic upset “a stunning sertback for GOP” in WI. Hohman adds that the GOP candidate Schachtner beat was a “solid assemblyman,” who ran a “spirited” and well-funded campaign. As for Schachtner’s credibility in the race, Hohman explains:

There is an important lesson here for national Democrats: Schachtner is the sort of candidate who can actually defeat GOP incumbents in red congressional districts this fall. She has deep roots in the community, and she is not a fire-breathing liberal.

Her campaign focused not on attacking Trump but fighting the opioid crisis, improving access to health care and bringing good-paying jobs to the region. She didn’t need to talk about the president to benefit from an outpouring of progressive energy and conservative apathy.

This last point is instructive. Trump’s negatives now get plenty of media mentions, even in conservative districts, and will continue to do so in the months ahead. Perhaps Democratic candidates in moderate and conservative legislative districts should not waste valuable messaging exposure on belaboring the obvious and contributing to ‘Trump fatigue,’ when they could be scoring positive points that distinguish their credibility.

Every Democratic candidate ought to prepare a soundbite pivot for questions about Trump, along the lines of  “Mr. Trump’s problems are obvious enough. I’m more concerned with how we can make life better for constituents in this district. That’s what I want to talk about.” And then, be prepared to back it up with a couple of succinct, well-stated examples.


Political Strategy Notes

President Trump suddenly issued an executive order dissolving the White House commission he had charged with investigating voter fraud, which was operating since May 11 of last year. “Mr. Trump did not acknowledge the commission’s inability to find evidence of fraud, but cast the closing as a result of continuing legal challenges,” report Michael Tagget and Michael Wines at The New York Times. Trump noted that “many states have refused to provide the Presidential Advisory Commission on Election Integrity with basic information relevant to its inquiry.” Trump said he “asked the Department of Homeland Security to review these issues and determine next courses of action.” Kris Kolbach, who conceived the abandoned commission and served its ‘vice chair,’ tried to put a little lpstick on the pig in arguing that “the Department of Homeland Security is going to be able to move faster and more efficiently than a presidential advisory commission.” One major concern is that moving the voter fraud fraud to Homeland Security will streamline Republican access to immigration records to facilitate suppression of Latino and other voters who are citizens or applying for citizenship.

Then there is the latest chapter in the Trump-Bannon soap opera, in which the prez blasts his former Rasputin. As Peter Baker and Maggie Haberman report at The Times, “The rupture came after Mr. Bannon was quoted in a new book disparaging the president’s children, asserting that Donald Trump Jr. had been “treasonous” in meeting with Russians and calling Ivanka Trump “dumb as a brick.” Mr. Trump, described by his spokeswoman as “furious, disgusted,” fired back by saying that Mr. Bannon had “lost his mind.” It will be instructive to see if the dust-up deepens divisions between the pro-Trump and pro-Bannon factions of psuedo-populist conservatives.

Wapo’s Tony Newmyer explains why “Trump spat with Steve Bannon threatens the populist economic agenda,” and observes: “…There’s no question the Trump officials whom Bannon derided as globalists, namely Treasury Secretary Steven Mnuchin and chief economic adviser Gary Cohn, are ascendant in his absence. Per Axios, the two are trying to contain the president’s protectionist instincts as he confronts a slew of decisions on trade matters and tariffs.” Globalists 1, Bannon zilch. Newmyer also discusses how the split between Republican factions may affect support for Trump’s infrastructure initiative.

At The Daily 202, James Hohman writes that “The break with Bannon is a huge win for the Republican establishment, which blames Bannon for Roy Moore becoming the GOP nominee in Alabama and the party losing what should have been an easy race in a ruby red state. This will likely neutralize him in several 2018 primaries where he could have played a huge role in boosting insurgents, from Nevada and Arizona to West Virginia and Wisconsin.” Who would be shocked, however, if they were back together in a few months, after Bannon does a suitably humiliating Ted Cruz grovel to get back into Trump’s good graces. As Hohman notes, “Bannon is already trying to make amends with Trump, suggesting that he might not stay off the reservation. On his Sirius XM radio show last night, he said that he remains a strong supporter of Trump. “The president of the United States is a great man,” he said. “You know I support him day in and day out.”

The New York Times Editorial “Florida’s 1.5 Million Missing Voters” notes that “Felon disenfranchisement is a destructive, pointless policy that hurts not only individuals barred from the ballot box, but American democracy at large. Its post-Civil War versions are explicitly racist, and its modern-day rationales are thin to nonexistent. It can make all the difference in places like Florida, which didn’t stop being competitive in 2000; the state remains a major presidential battleground, and victories for both parties in state and local elections are often narrow…That could all change if a proposed constitutional amendment gets enough signatures to be placed on the ballot in November and wins enough support. The initiative would automatically restore voting rights to the vast majority of Floridians who have completed their sentence for a felony conviction, including any term of parole or probation.”

A nugget from Theo Anderson’s post “Move Over, Corporate Democrats, A New Wave of Left Populists Is on the Rise” at In These Times: “People’s Action, a network of progressive and community organizing groups, has recently begun offering support and trainings for political candidates. As of November 2017, 70 of its members planned to run for office at all levels in 2018. People’s Action is particularly focused on increasing the progressive cohorts in 14 statehouses. Brand New Congress (BNC) and Justice Democrats (JD), both founded in the past two years and devoted to federal races, have recruited and are training and supporting dozens of candidates for the House and Senate. Like the other organizations that make up this infrastructure, JD and BNC are intentional about cultivating a diverse slate…JD and BNC are distinguished from the other groups by their exclusive focus on Congress. They envision their work in terms of building a unified bloc of progressive votes that will transform the institution in a relatively short timeframe. Both will likely endorse between 30 and 50 candidates in the 2018 cycle (many of them cross-endorsed).”

Josh Nanberg, president of Ampersand Strategies, offers a preview of this year’s elections in his article,Consultant Predictions 2018” at Campaigns & Elections: “First, Democrats will reject the idea that we need a ‘national message,’ and instead build majorities one district at a time. Candidates who fit their districts and run to represent their constituents will see successes in surprising places by being true to their values and focusing on issues that resonate locally. Those who focus their campaigns exclusively on President Trump’s tweets, the Russia investigation, or other issues that don’t address voters’ real concerns about their families, their finances and their futures will have trouble breaking through the noise…Second, our candidates are going to look different this year. They’ll have different cultural and professional backgrounds. They’ll be new to politics.”

 Paul Starr advocates “A New Strategy for Health Care” at The American Prospect: “Repairing whatever is left of the ACA, if anything is left, will be important but insufficient. Although the ACA has gained in popularity since Trump’s election, the law’s limitations have also become increasingly apparent. A new Democratic administration should focus on one or two signature health-care proposals that advance the long-term objectives of universal coverage and cost control and respond to people who have insurance but still face financial stress from medical bills. Two ideas could meet these criteria: making available a new Medicare plan for people aged 50 to 64—a program I call “Midlife Medicare”—and directly attacking America’s excessive health-care prices. Although the two ideas are independent, they’re closely related, since attacking prices also involves an extension of Medicare, in this case the extension of Medicare rates to out-of-network providers in private insurance.”

Talking Points Memo editor Josh Marshall shares some salient “Thoughts on 2018,” including “Inevitably, people interested in politics and ideology and strategy think mostly in those terms. What’s the right strategy? What’s the right ideological posture? Who on the left side of the aisle gets the run with the ball? But a lot more of it is simply people waking up, becoming activated. Those other things matter of course. But it’s people getting energized, people who were spectators deciding they need to run for office or launch new organizations. Everything is important but ideology, strategy and the rest tends to grow out of, get refined and figured out or coalesce in response to activism and activation, not the other way around. For all these reasons I think 2018 will be a different kind of year.”


Political Strategy Notes

Now that the dust has settled in the Virginia legislative races, the Republicans will hold very slim majorities in the state Senate and House of Delegates in January, 21-19 and 51-49 respectively, while Democrats will still have the governorship. However, “the battle for the majority continues outside the election cycle,” reports Fenit Nirappil at The Washington Post. “Northam can offer incumbent GOP lawmakers jobs in his administration, creating pickup opportunities for Democrats. Then-Gov. Jim Gilmore (R) used that tactic in 1998 to erode Democratic majorities in the legislature.” Rarer still, but not unprecedented, would be successful inducements for red to blue to party-switching. More likely, Dems may be able to win support from a few Republican legislators for such increasingly popular reforms as paid family leave, Medicaid expansion, gun safety, more affordable education and renewable energy.

At The Boston Globe, Astead W. Herndon’s “Democrats seize on tax plan’s inequities” pinpoints a pivotal economic rip-off in the U.S. Senate’s tax proposals that Dems will be targeting in thw weeks ahead: “Though analysts say both the House and Senate versions would immediately cut taxes across the board for all income groups, only the tax cut to 20 percent from 35 percent for corporations is permanent in the Senate’s version of the bill.This, for taxpayers, would mean that after the temporary personal cuts expired in 2025, taxes for those in lower income brackets would actually increase, according to the nonpartisan Joint Committee on Taxation and the Tax Policy Center…“Compared to current law, 9 percent of taxpayers would pay more in 2019, 12 percent in 2025, and 50 percent in 2027,’’ according to a separate study, by the nonprofit, nonpartisan Tax Policy Center, a Washington analysis group.”

2018 could be the ‘Year of the Woman’ on steroids, with growing backlash to the culture of sexual harassment,” writes James Hohman at PowerPost. Hohman notes, “Democratic victories in this month’s off-year elections were driven by women. Exit polls showed a big swing in the party’s direction among married women and white women with college degrees…A bumper crop of women won down-ballot races. A nurse decided to run against a county commissioner in New Jersey because of an offensive Facebook post about the women’s march. She beat him…The filing deadline to run for Congress next year has not yet come in most states, and there are many highly qualified female candidates in crowded primary fields who are vying to take on male incumbents…Now there are dozens of high-profile cases of alleged sexual misconduct, from the U.S. House to state houses and from the military to the media. It stands to reason that this could lead to bigger backlash at the polls in 2018 and 2020 than we saw during what’s known as the Year of the Woman.”

While allegations of sexual assault and harassment have targeted both Republican and Democratic candidates and office-holders so far, most of the corrective measures are coming from Democratic leaders. But the Member and Employee Training and Oversight On Congress Act, also known as the ME TOO Congress Act co-sponsored by Democrats Senator Kirstin Gillibrand and Rep. Jackie Speier may draw bipartisan support. The proposal, which includes training provisions to prevent sexual harassment on Capitol Hill and change the process of dealing with complaints, has attracted roughly equal numbers of cosponsors from both parties to date.

Conservative scribe Byron York has a column on “Six scenarios for GOP disaster in Roy Moore Senate race” at The East Oregonian (via the Washington Examiner). The last of his disaster scenarios unfolds thusly: “(6) Doug Jones wins. This is a very real possibility, regardless of what the GOP does. What would it mean for the Senate’s Republican leadership? Just ask how hard it has been for the GOP to pass legislation with a 52-seat majority. It would become far harder with a 51-seat majority. Plus, losing the Alabama seat would make it easier — not easy, but easier — for Democrats to win control of the Senate in 2018. That would have profound effects. For example, President Trump could probably forget about putting another justice on the Supreme Court, should a vacancy arise. Trump and Republicans could forget about passing legislation, even with the lowered requirements of the reconciliation process. And Democratic committee chairmen would be running all the investigations of the Trump administration they like.”

Jonathan Chait offers this perceptive take on Trump’s manipulation of law enforcement concerns to gin up racial animosity: “Renegotiating trade agreements, building a wall, passing an infrastructure bill, or designing a replacement for Obamacare requires technocratic aptitude Trump (and, for that matter, his party) lacks. But sending crude signals of ethnic affiliation is a simple task, the only requirement for which is a lack of scruples…Examining Trump’s racial agenda is to have a glimpse into an arena where he is enjoying clear success. It is an arena in which the president can achieve his goals without competence. Indeed, incompetence is the surest way to achieve them. By tearing down effective law enforcement, and courting a backlash, Trump creates mutual anger from which he plausibly stands to benefit. As I argued, “A cycle of police abuse, enraged protest, and bloody crackdowns seems not only probable but — from Trump’s point of view — desirable.”

Plugging his new book, “Bobby Kennedy: A Raging Spirit,” at The Miami Book Fair, MSNBC pundit Chris Matthews blistered elitist Democrats in a painfully quotable way: “Ever since we started this Archie Bunker thing in the early ’70s, making fun of white working people, we kissed them goodbye. You make fun of people. You look down on them. They get the message…You call them ‘deplorables,’ they hear it,” Matthews explained. “You say they cling to their guns and their religion. ‘Oh yeah? I cling to my religion? OK. I’m a little person, and you’re a big person. Thank you. I’ll be voting for the other guy this time.” My hunch is that the portion of liberal Democrats who actually use condescending terms like “deplorables” is frequently exaggerated. But it only takes a few loudmouths to create a stereotype, and Matthew’s point still resonates.

Is the notion of an authentic working-class hero with progressive values coming from the shadows to win high political office a realistic possibility, or more of a romanticized fantasy? Dems could surely benefit by recruiting more candidates from the ranks of local union leadership. We do have such a candidate in union ironworker Randy Bryce, who is doing pretty good in his race against Speaker Paul Ryan, but it’s going to take a really strong Democratic tide in 2018 to carry him to victory. Working-class bard Rob Quist ran an energetic campaign for congress in Montana earlier this year, but was overwhelmed by his Republican opponent’s money. At The American Prospect, Robert Kuttner discusses the possibility of J.D. Vance, author of Hillbilly Elegy, becoming a candidate in Ohio. But Vance would more likely run as a moderate Republican (his wife is a clerk in the office of U.S. Supreme Court Chief Justice Roberts). There is some buzz urging social media star Trae Crowder to run for something, and if creative profanity becomes OK in televised political dialogue, he will be a shoo-in. But the best bet remains candidates from working-class backgrounds who have advanced through traditional politics, a credential already held by many Democratic state legislators and House members.

Jason Zengerle’s “The Voices in Blue America’s Head: For years, liberals have tried, and failed, to create their own version of conservative talk radio. Has Crooked Media finally figured it out?” at The New York Times Magazine reports on a promising initiative by a group of progressive agitators, including two former Obama speechwriters. For too long, Democrats and liberals have failed to adequately challenge right-wing domination of talk radio, which spoon-feeds propaganda to American workers during their workday commute and while running weekend errands. But this project is a podcast, which isn’t yet heard in most cars, owing in part to to a lack of enough cell phone towers in many areas, on the one hand, and the hassle of using your cell phone as a radio while driving, on the other. So far only some BMWs and Minis have user-friendly, built-in dashboard hardware that can receive podcasts in autos. When internet radio pre-sets start showing up on pick-up truck dashboards, it could be a game changer for political talk radio.