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Can Dems Leverage Radio’s Power?

At Current Affairs, Nathan Robinson has an interview with Thom Hartmann, who reaches more Americans via radio every day than any other liberal political commentator. Some of Hartmann’s observations about the potential of radio for helping to build a pro-Democratic majority include:

….The number one talk radio show in America, in fact, prior to Limbaugh, was Alan Berg out of Denver. And he was doing a show that you could hear in 27 states. It was on a giant station, it was blowing a huge signal across the western states. And he was assassinated by a couple of skinheads in the parking lot of the radio station. And they made a movie out of it: Talk Radio….The number one show in America before he was assassinated was left-wing. And with the Alan Berg assassination, there was just this collective, oh my God, across America, where for several years nobody wanted to do talk radio. And then Limbaugh rolled out his show in, whenever it was—‘86, I think—and then there was this herd mentality that kicked in across broadcasting.

….when Air America [progressive talk radio network from 2004-2010] rolled out, I wrote the original business plan for Air America and when Air America rolled out, we leased stations, we leased time on—I think—54 Clear Channel stations around the country. And as I recall, when Mitt Romney’s Bain Capital took over Clear Channel, suddenly we started losing stations until basically it just bankrupted Air America.

On another occasion, there’s a another very large radio network with over 900 stations, and I met with the one of the two billionaires who owned that network in the offices of a United States Senator, and said “Why don’t you put”—and he had hundreds of right wing stations—and I said “Why don’t you put some left-wingers on?” I would offer myself, but just generically. And he simply said straight up, he said, “I’m never gonna put somebody on the air who’s gonna argue for raising my taxes.” This is a guy who owned 900 radio stations.

….we were on 54 Clear Channel stations. Clear Channel also had probably at that time 400 or 500 right-wing stations…..Every single one of the stations that we were on was part of a pod of stations owned by Clear Channel that also had a right-wing show. The right-wing shows had been on for years and years. So their sales guys had developed networks that were right-wing show friendly. They had gotten to know the movers and shakers in the local Republican Party. They had gotten in tight with the Chamber of Commerce. They’d gotten to know the car dealers who were big Republican donors. They even hired people out of that universe. So we were suddenly on 50 radio stations across the country. And every single one of those radio stations had a sales team that was almost entirely either made up of right-wingers or had a customer base that was largely right-wing friendly.”

Hartmann adds that “Half of America is Democrat, half are Republicans. It’s not like we’re wired differently in really major substantial ways. I realize there are arguments about authoritarianism and all that kind of stuff, but still, left-wing talk radio works. It worked before Limbaugh; it’s worked since Limbaugh.” Further

….what really made Limbaugh and what really made right-wing talk radio was the Bill Clinton presidency, when Bill Clinton got elected in 1992….They’re preaching a message of tax cuts and deregulation. And so, of course, the very, very wealthy and very powerful are going to be pouring money down their throats. And I’m preaching a message of “raise taxes on rich people.” And I don’t know how many rich people are therefore going to go out and buy a radio station to put me on.

That’s when they really took off. That’s when it became a multi, multi, you know, $100 million business rather than just a million dollar business. And left-wing talk radio never successfully went through that curve. It got halfway down the road. But when Air America started out, the guy who started it said that he had millions of dollars in funding and he had lied. The very first, you know, he was a con man. I did not know him. But it was a mess. And nobody has ever properly funded a progressive network in the United States.

….There are, at any given moment in the United States, hundreds of radio stations for sale, and they don’t sell for huge amounts of money, hundreds of 1000s to low millions at the very most. There’s also low-power FM, and there are increasing numbers of folks who are starting low-power FM stations. I’m on probably a dozen of them around the country right now….you can put together a low-power FM station for $25,000 and run it out of your basement for that matter, if somebody can get a decent antenna and tower location. So there is the possibility of growing a progressive network. It’s actually happening. We’ve been adding a couple of stations, four or five, six, or eight stations a year, every year steadily for four years.

Back around what must have been 2006 or thereabouts, Randi Rhodes and me and a bunch of other people from Air America went to DC to talk with a bunch of Senators, Democratic Senators, about talk radio, and we tried to convince them that that, you know, they’re raising billions of dollars every four years for elections, and with a fraction of that money, they could buy 400 or 500 radio stations or even 50 radio stations around the country. And it’s much more politically effective to have somebody 24/7 singing your praises on the radio in a way that has high credibility because people feel like they’ve built a relationship with you, than it is to buy ads every advertising cycle. And outside of Bernie Sanders, who totally understood what I was talking about, because for 11 years he had been on my show every Friday for an hour taking calls from listeners—outside of Bernie, we just got blown off, including by somebody who later became a candidate for president of the United States and lost. And I think they lost because right-wing talk radio just destroyed that candidacy.

….The Democratic Party constantly underestimated talk radio. And what’s happening right now is even more alarming. And I don’t recall if I got into that in the Nation article or not. But this is a phenomenon that has just been going on in the last four or five years. At any given moment there are a couple hundred radio stations around the country for sale, but there are also, at any given moment, probably 1,000 radio stations available for lease, where you just go in and say, I’ll rent your station for a year. This is how Air America did it with all the stations we leased from Clear Channel. And typically, on the lease stations, what you’ll hear is religious content or polka music or music that serves niche communities with niche advertisers just kind of hanging on. And what’s happening is that a group of deep-pocketed Hispanic right-wingers, mostly Cuban exiles, have been renting radio stations around the country, the best estimate is there might be 200 or 300 of them now, where they’re running some syndicated and some local Spanish language, right-wing talk radio, and in some cases, they’re playing music, but they’re hiring DJs who are delivering right-wing political messages, you know, snarky comments and things between songs. I saw an article like two weeks ago saying Democrats can’t figure out why the Hispanic vote has moved 7% towards the Republican Party in the last two years. And I’m yelling at the web page going, It’s the freakin’ radio, you know?

….You know, guys working on construction sites, listening to the music with the DJ coming on and going, “Oh my god, do you see what Joe Biden just did?” Well, here’s a new song in Spanish. The people listening are Spanish speakers. I’m telling you, you’re going to see by the 2024 election, you’re going to see Spanish language radio stations in every community in America with a significant Spanish-speaking population, pushing right-wing politics, and they’re already halfway there.

As regards the reach of conservative talk radio, Hartmann notes that there are “1,500 right-wing radio stations in this country, and probably fewer than 100 left-wing stations” and “what political radio there is, is entirely right-wing. It’s not healthy.”

Hartmann adds, “if you live in Wyoming, I mean, you might drive an hour to work, what are you gonna do, you’re gonna listen to the radio. And podcasts are great, and they’re growing rapidly, but they’re also growing rapidly in the 40 and under demographic. If you look at the 50 and over demographic, they still very, very heavily use radio. And those folks are more likely to be voting.”


Huck on Track to Rule Wingnut Radio

For an insightful read about the future of wingnut talk radio, check out The Daily Beast’s “Mike Huckabee Brings on Rush Limbaugh’s Decline” by former Bush II speechwriter David Frum. It seems that the 30 sponsors bailing in the wake of Limbaugh’s ‘slut’ tirade may not be his most worrisome concern, as Frum explains:

…On April 2, Limbaugh will face a more-serious challenge. That’s when the new Mike Huckabee show launches on 100 stations in Limbaugh’s very own noon-to-3 time slot.
Huckabee’s competition threatens Limbaugh not only because Huckabee has already proven himself an attractive and popular TV broadcaster, but also because Huckabee is arriving on the scene at a time when Limbaugh’s business model is crashing around him.
To understand the power of Huckabee’s challenge to Limbaugh, you have to understand the strange economics of talk radio. Most talk-radio programs offer radio stations this deal: we’ll give you three hours of content for free. (Some programs–cough, Glenn, cough, Beck–have actually offered to pay radio stations to accept their content.) Those three hours will include 54 minutes of ad time. That ad time is split between the radio station and the show: each gets 27 minutes to sell.

But Limbaugh, Frum notes, was able to charge for his content and rake in big bucks in advertising — until 2009, when his listeners began shrinking to the point where they are now about half as many as three years ago. Limbaugh responded by cranking up his “TSL” ratings, ‘time spent listening’ — by pandering to his hard core base, getting them to listen longer. Frum adds:

That imperative explains why Limbaugh kept talking about Sandra Fluke for so long. He was boosting his TSL to compensate for his dwindling market share. Few things boost TSL like getting the old folks agitated over how much sexy sex these shameless young hussies are having nowadays. (And make no mistake: Limbaugh’s audience is very old. One station manager quipped to me, “The median age of Limbaugh’s audience? Deceased.”)
……Limbaugh’s audience not only skews old; it skews male. It was already 72 percent male in 2009–more male than that of almost any other program on radio or TV. Advertisers are not nearly as interested in talking to old men as to middle-aged women. If Huckabee can draw such women to his new program, as he has drawn them to his TV show, he will reshape the market.
…Limbaugh’s advertisers and his stations had already begun to feel ripped off. To quote my station-manager friend again: “I don’t mind paying for content. But I do mind paying for trouble.” So advertisers revolted against the TSL strategy, with Sears, JCPenney, and many other sponsors dropping the show. Many of the local advertisers who buy their ads from the local stations rather than from the syndicators have been ordering that their purchased minutes be placed on some less-controversial program.

Enter Huckabee.

Limbaugh’s calculation that his core advertisers must return always rested on the assumption that there was nowhere else to go. Suddenly, in the worst month of Limbaugh’s career, somewhere else has appeared: a lower-priced alternative, with big audience reach and a host an advertiser can trust never, ever to abuse a student as a “slut” and “prostitute.”
The new Huckabee show’s slogan is “more conversation; less confrontation.” “I don’t want it to be a show that every day, every hour, pushes everyone’s buttons to raise their blood pressure,” Huckabee says. “I figure the cost of high blood pressure is enough already.”
Huckabee’s politics are emphatically conservative of course, both on social and economic issues. Yet his politics differ in important ways from those of the Limbaugh-influenced Republican electorate…The less-strident Huckabee approach arises both from his experience as a long-serving governor in a Democratic-leaning state and from Huckabee’s famously genial temperament. “I have to believe that there are people who are highly opinionated but who actually find it informative and engaging to find out what the other side is thinking,” he says. “And not through a shouting match, but through an adult-level, civil conversation.”

While it is gratifying to see Limbaugh tank, Dems should hold the high-fives for a while. Huckabee is a shrewder reactionary than Limbaugh, and may be even more aggressive about pushing the wingnut agenda in electoral politics, albeit with more subtlety. In addition, Huckabee does have a certain gift for the soundbite put-down, as evidenced by his “We’ve had a congress that spends money like John Edwards in a beauty shop” zinger (this and other Huck quips here) during the early ’08 campaign. It’s not hard to imagine Huckabee besting the four current GOP presidential contenders, had he decided to enter the fray. His comments to the contrary, he may be laying the groundwork for a 2016 run.
Huckabee’s Achilles’ Heel, however, is his tendency to blather, a weakness which has damaged many ‘shock jock’ careers, from Imus to Limbaugh and a host of lesser-knowns in between. Last fall, Huckabee ‘jokingly’ (wink, wink) suggested creating confusion about election day at a pancake breakfast/rally in Mason, Ohio, as Molly Reilly tells in her HuffPo report::

“Make a list,” said Huckabee, referring to supporters’ family and friends. “Call them and ask them, ‘Are you going to vote on Issue 2 and are you going to vote for it?’ If they say no, well, you just make sure that they don’t go vote. Let the air out of their tires on election day. Tell them the election has been moved to a different date. That’s up to you how you creatively get the job done…The crowd laughed at Huckabee’s remarks. In 2009, he made a similar joke in Virginia, saying, “Let the air our of their tires … keep ’em home. Do the Lord’s work.”

Whether Huckabee refrains from advocating voter suppression on the air waves in his new gig remains to be seen. It’s good that Limbaugh is beginning to fade away like Glenn Beck. But Dems have always had a weaker talk radio echo chamber than Republicans — and the GOP’s edge may soon get even sharper.


Radio Key for Motivating New Voters

Excited as all Dems should be by recent reports of dramatic increases in voter registration benefitting our party, it’s time to give serious thought to GOTV strategies to maximize turnout of these new voters on November 4th. Registration percentage is the most reliable predictor of voter turnout — the more voters registered, the higher the turnout. So we have already gained a significant edge, assuming the Republicans don’t produce an equivalent uptick in registering their base in the months ahead. But that doesn’t mean we can’t gain an additional edge with a concerted effort to get more of these new voters to the polls.
We don’t know precisely who these new voters are. But many of the registration campaigns in different states have targeted young voters, particularly college students. Other registration campaigns have targeted African and Latino Americans. The motivated voters in all demographic groups are going to get to the polls without much encouragement. But if previous patterns prevail, as many as 40 percent of the newly-registered voters won’t vote — if nothing is done. In 2004, for example, nearly 60 percent of registered voters went to the polls, according to the Committee for the Study of the American Electorate. If we can increase their turnout/rv ratio up to 70-75 percent, it just might make the difference in a close race.
Many newly registered voters who may not vote on election day have transportation problems. The polls may be too far away and/or they don’t have a car. or they don’t know where the poll is located. Others may be time-challenged — having to pick-up the kids, fix dinner, work late etc. Some may be energy-challenged, just too dog-tired to make the effort.
Early voting can help get around such ‘convenience’ issues, provided the voters are informed about how they can do it with a minimum of hassle. There should be a major push — make that an unprecedented effort — to inform new voters in the 28 states that permit no-excuse absentee voting by mail about early voting opportunities.
The internet is a great medium for reaching many of these voters, especially college students. In a recent Pew poll, 42 percent of young people said they learn about political campaigns from the internet, up from 20 percent in 2004. Internet ad revenues are expected to surpass radio ad revenues for the first time this year, reports Rudy Ruitenberg of Bloomberg.com. Yet, television still rules as a source for political information, and 60 percent of respondents in the Pew poll said they get “most of their election news from TV,” although it’s down from 68 percent in ’04 and ’00.
But television time is expensive, and not all young people or low-income voters have daily access to the internet. Radio may be the most cost-effective medium for reaching newly-registered voters, not only for informing them about early voting opportunities in their communities, but also to motivate them to get to the polls on election day. Radio reaches more than 210 million voting age listeners every week, according to Jeff Haley, president of the Radio Advertising Bureau, and, more so than TV, it reaches voters at useful times — the wake-up alarm, driving to work, at work, at lunch and driving home — pretty much all day, until the polls close.
High as we all are on the power of the internet as a tool for transmitting political information and motivation, a more substantial investment in radio ads could hold the key to victory in November.


Political Strategy Notes

Here’s an indication that, if Democrats don’t start focusing on linking reproductive freedom to the presidential race, the powerful issue may matter more down-ballot, according to Julianne McShane’s “Trump Killed Abortion Rights. But Voters Still Don’t Blame Him: He appointed three of the five Supreme Court justices who overturned Roe—but most voters don’t hold him responsible, a new poll found” at Mother Jones: “Despite Trump appointing three of the Supreme Court justices that were part of the majority that overturned the constitutional right to abortion established in Roe v. Wade, most voters don’t hold him responsible for rising abortion restrictions nationwide, according to the results of a new poll releasedMonday….The poll, conducted in December by the progressive think tank and polling firm Data for Progress, found that less than a quarter of voters overall (only 36 percent of Democrats—and, oddly, only 11 percent of Republicans) see Trump as “responsible for new bans or restrictions on abortions in states across the U.S.” So who do voters hold more responsible? Republicans in state office (33 percent), Republicans in Congress (34 percent), and the Supreme Court (50 percent). That’s not necessarily surprising, given that it was the high court that ruled in Dobbs v. Jackson Women’s Health Organization to overturn Roe; that Republicans in Congress have already introduced several bills over the last few years aimed at essentially eliminating abortion rights; and that Republicans in statehouses across the country continue to say unhinged things as they seek to curtail abortion access….But, still, Data for Progress says the poll results—as well as another data point from that poll, showing that 52 percent of voters overall, and 67 percent of Democrats, believe the outcome of the next election will be significant for addressing abortion—show that “Biden’s focus on directing the blame to Trump” for the end of Roe “could help voters make more of a connection to the role Trump has played in curtailing abortion rights.”….Biden has also continued to attract criticism from some reproductive rights and justice activists who say he’s too tepid in his support for abortion rights, given that polling shows a majority of Americans not only disapprove of Dobbs, but also believe that abortion should be legal in all or most instances.”

“Twelve years ago,’ E. J. Dionne, Jr. writes in his syndicated Washington Post column, “political scientists Thomas E. Mann and Norman J. Ornstein shook up Washington with their argument that the U.S. government wasn’t working because of what had happened to the Republican Party….They made their case in a book, “It’s Even Worse Than It Looks,” and in a powerful Post op-ed titled “Let’s just say it: The Republicans are the problem.”….“The GOP has become an insurgent outlier in American politics,” they wrote. “It is ideologically extreme; scornful of compromise; unmoved by conventional understanding of facts, evidence and science; and dismissive of the legitimacy of its political opposition. When one party moves this far from the mainstream, it makes it nearly impossible for the political system to deal constructively with the country’s challenges.”….Power in the GOP has moved away from elected officials and toward those right-wing “commentators” on television, radio, podcasts and online. The creation of ideological media bubbles enhances their power. Republicans in large numbers rely on partisan outlets that lied freely about what Lankford’s compromise did and didn’t do, rather than on straight news reports….But the way things are going, Republicans in each chamber are just as likely to ignore the other’s better instincts. “Worsest” is not a word, but Mann and Ornstein might need it if they publish a new edition.”

At Sabato’s Crystal Ball, Kyle Kondik reports: “Following last week’s release of 2023’s fourth quarter campaign fundraising reports, we thought this was a good time to go through our House ratings and make a few revisions….The changes don’t alter the overall House rating math all that much: currently, we have 212 districts rated as Safe, Likely, or Leans Republican, 203 as Safe/Likely/Leans Democratic, and 20 Toss-ups. Splitting the Toss-ups down the middle would lead to… a 222-213 Republican House, or exactly zero net change from what happened in 2022. So Republicans are a little bit ahead in the ratings, but we’d classify the overall battle for the House as a Toss-up….The relatively scant House generic ballot polling generally shows a small Republican lead—the FiveThirtyEight average pegs it as half a point and the RealClearPolitics average has it as 2 points. This makes the overall environment seem like we’re still stuck in 2022, an observation we ran by several sources on both sides of the aisle without much pushback….In yesterday’s part one of our House analysis, we discussed the correlation between House and presidential results and what we saw in 2016 and 2020. Two of the relatively few “crossover” district members are Reps. Jared Golden (D, ME-2) and Don Bacon (R, NE-2). The pair are linked not only by being crossover members, but also because of the Electoral College quirk that is unique to their two states: Both Maine and Nebraska award electoral votes by congressional district. This allowed Donald Trump, by carrying Golden’s sprawling ME-2 in 2016 and 2020, to pad his electoral vote tally by one, and Joe Biden was able to do the same in 2020 by carrying Bacon’s Omaha-based NE-2….That both districts are likelier than not to award their electoral votes to the party opposite of their current House incumbent is the main reason we’re moving both districts from Leans to Toss-up, although they both are poised to have potentially strong opposition.”

In “Can America’s “sleeping giant” shake up the election? Let’s hope so.” Bob Hennelley writes at Salon: “It’s ironic that in 2024  the very fate of our republic rests entirely in the hands of the nation’s 85 million low wage potential voters, roughly a third of the American electorate that society and the corporate news media regularly ignore.  It’s the common Beltway wisdom that these folks at the base of the pyramid are marginal to the political conversation as compared to the vaunted middle class upon which both major parties have for so long fixated on….Columbia University researcher Robert Paul Hartley found that only 46 percent of voters with household income less than twice the federal poverty rate cast a ballot in 2016, as compared to a 68 percent turnout rate for voters who had a household income more than twice the poverty line. “They’re saying that they’re not voting because people are not speaking to their issues and that they’re just not interested in those candidates,” Hartley, told the New York Times  “But it’s not that they couldn’t be.”….In 2016, Trump carried Michigan by just 10,000 votes. 980,000 low-wage voters did not turn out. If. 1.1 percent of those voters had bothered the results would have been different. Michigan was no exception. In North Carolina, Trump’s margin of victory was 170,000 votes while 920,000 poor and low-wealth voters sat it out. If just 18.9 percent of those disengaged voters had been motivated to go to the polls history would have bent another way….n 2020, in Arizona, Georgia, Florida, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin the Biden-Trump faceoff was really tight, close to just 3 percent. In Texas, a Republican bastion for decades, the margin was just over 5 percent….In 2016, in a ‘proof of concept’, the Poor People’s Campaign targeted specific low wealth and low wage voters in several states including in Georgia where they identified and mobilized 36,000 previously unengaged voters that helped produce the margin of victory in the pivotal U.S. Senate races won by Rev. Raphael Warner (D-GA) and Jon Ossoff (D-GA).”


Are Dems Ready for 2024 Political Ad Wars?

You should not be shocked to learn that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020, according to a new forecast” by  GroupM, one of the world’s largest paid advertising agencies, Sara Fischer reports at Axios.

OK, ad expenditures up nearly a third from the last presidential election is a pretty big hike, but not a huge shock, considering inflation and the persistence of political polarization.

Every American who looks at images on a screen, either on TV, the internet and even cell phones, should expect an historically-unprecedented deluge of political ads. Oh, and print is not quite dead yet, so there will be more political ads in your mailbox.

Fischer notes further that “A majority of political advertising spend in the U.S. goes to local broadcast TV, but an increasing amount is moving toward digital channels.”  Further, “One of the fastest-growing segments is Connected TV (CTV) advertising, or video ads that run on digital TV sets connected to the internet. They offer campaigns the ability to target their ads more narrowly to voters with certain interests, instead of just age and gender demographics.”

Democrats should hope that the party’s ad gurus are on top of the trend toward Connected TV advertising, so they can better target key constituencies with appropriate ads. And let’s hope that Dems are already busy placing their ads in the most important swing county markets, like Erie County, Pa, as I noted on January 1. And would it be too much to ask that Democrats at least try to reduce the tremendous advantage they have ceded to Republicans on the nation’s radio networks, which penetrate into rural areas?

Of course, it’s not just about ads. Democratic campaigns must improve their game in terms of getting more “earned” media coverage. It’s a tough challenge when the other side has all the bomb throwers. But, as infrastructure projects  enacted by Democrats kick in during the next year, let no Republican who voted against them escape unscathed, especially those who have the temerity to show up for the ribbon-cutting.

The thing to keep in mind about political ads is that they are important for both persuasion and boosting turnout. If we have learned anything about “low information” voters in recent years, it is that there is a lot of room for improved outreach to them. The stakes couldn’t be much higher for both Democrats, and for the future of democracy in the U.S.


Dems Building ‘Track and Corner’ Strategy for 2024

In “Democrats plan to track and corner Republican 2024 candidates on Trump,” Jarrett Renshaw reports at Reuters:

When Republican U.S. Representative Don Bacon was asked if he supports Donald Trump’s bid for the White House next year at Nebraska town hall last month, he batted away the question, saying it was too early to say, given the former president hadn’t yet secured the nomination.

Despite the non-answer, a Democratic activist with a video camera filmed the exchange, and it was quickly blasted it online with the headline Bacon “refuses to tell Nebraskans if he supports Trump.”

Crenshaw notes further,

Democrats are monitoring local radio interviews, scouring news stories and hiring teams of political trackers armed with cameras to blanket Republican events, to capture the moment a candidate is asked a Trump loyalty question.

North Carolina, Arizona and Pennsylvania Democrats are currently hiring “trackers” to follow, record and post footage of Republicans at local events, according to job websites.

For $4,000 a month, a tracker will be responsible for “comprehensively tracking opponents’ schedules” and providing “same day footage” to “drive the campaign narrative,” one such job posting says.

Tracking, essentially following an opponent with the hopes they slip up or do something that can be used to influence voters, has become a ubiquitous practice in U.S. political campaigns in recent years. It will only grow in 2024, some Democrats say.

American Bridge 21st Century, the largest research, tracking, and rapid response operation in the Democratic Party, spent $84 million tracking Republican candidates and using the footage to run ads against them in their home states in 2020.

In 2024, the operation is “going to be bigger than it’s ever been,” President Pat Dennis told Reuters.

Renshaw adds, “Republicans in suburban districts are the most squeezed by Trump politics, making them the best areas to film, Dennis said….”The amount of damage Trump has done to the Republican Party in the suburbs is extraordinary. So that’s sort of the pain point for them,” Dennis said.”

Good to know that state and local Democratic parties are paying attention with determination to hold GOP candidates accountable. Now, if local media will do its job, Dems will have a fighting chance to elect a working majority that can get America moving forward in the post-Trump era.


Halpin: Legacy Media and Political Polarization

The following article by John Halpin, president and executive editor of The Liberal Patriot. is cross-posted from The Liberal Patriot: 

People often finger social media as the primary culprit in America’s increasingly bitter and divided politics. As the argument goes, corporate tech algorithms and consumer choices are forcing people into closed-looped information circuits full of misinformation, political self-righteousness, and acrimony toward others.

If you happen to spend any time on these social media platforms, you might agree with this assessment. However, the empirical question remains: Are the users of social media any more partisan or ideological than consumers of other types of media?

Looking at data from the recent TLP/YouGov polling of 3098 registered voters conducted in September 2023, the answer is not as simple as conventional wisdom dictates. It turns out, consumers of traditional media—mainly cable news, network television, radio, and national newspapers—exhibit far greater partisan imbalances than do consumers of the biggest social media platforms.

For context, the survey asked respondents, “In the past week, did you get any news from any of the following sources?” and allowed people to make multiple selections.

As the chart below shows, local television remains the most used media source for news information chosen by 41 percent of voters overall. News websites and apps come in second at 33 percent followed by a cluster of different sources including Fox News (28 percent), Facebook (28 percent), CNN (27 percent), and YouTube (26 percent). Notably, national print newspapers were selected by only 9 percent of voters—almost equal to those Americans getting news from the social media video platform, TikTok, at 10 percent. Seven percent of voters overall report not getting news from any of these sources.


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Looking at the crosstabs on media usage, the overlap in news consumption is interesting. For example, 54 percent of those who tune into CNN also get news from local television, and 40 percent get news from Facebook. Likewise, 53 percent of those who tune into Fox get news from local television, and 37 percent get news from Facebook. On the social media side, 52 percent of TikTok news consumers also turn to CNN for news, 54 percent watch YouTube, and 59 percent get news on Facebook.

To gauge the partisan leanings of different consumers, I examined the breakdown of media consumers on President Biden’s job approval, which stood at 45 percent approve and 53 percent disapprove among all voters in September. (Job approval and disapproval seems like a more representative measure of political beliefs than the national horserace at this stage, but the patterns are broadly matched in terms of Biden or Trump support.)

As the table below highlights, legacy media users emerge as the most skewed American consumers of media in terms of their approval or disapproval of President Biden—particularly cable news viewers.


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For example, among those who get news from CNN and MSNBC, Biden’s job approval is an impressive 72 and 78 percent, respectively—more than 25 points higher than his approval ratings nationally. Conversely, only one quarter or less of those who get their news from Fox, One America News Network, and Newsmax approve of the job Biden is going as president, around 20 points lower than the national average. Consumers of national newspapers and national network news also exhibit much higher approval of President Biden than voters nationally, and when compared to consumers of local newspapers or local television. On the flip side, radio news consumers exhibit higher than average disapproval of Biden.

In contrast, users of an array of social media platforms—including Facebook, Twitter, YouTube, TikTok, and other social media (including LinkedIn and Instagram) appear more evenly split in their evaluations of the president. Among voters who get news from either Facebook or YouTube, an equal 49 percent approve and disapprove of Biden. And although both Twitter and TikTok users overall emerge slightly more pro-Biden than the national average, their approval or disapproval is much less pronounced than that among cable news viewers.

This is just one poll, of course. But these results cut against the grain of most commentary on America’s political divides.

If analysts are looking for the information roots of America’s most intense political polarization, they might want to examine the consumer bases and news content of legacy media sources as much as they scrutinize social media platforms.

The viewers of different cable news channels, and readers of national newspapers or listeners of radio, constitute vastly different (and more one-sided) partisan worlds than most people on social media platforms with a cacophony of voices and partisan inclinations.

Social media often gets dinged for partisan self-selection and ideological reinforcement, which certainly goes on to some extent, but these data show that the sharpest partisans splits are more prominently found among consumers of traditional cable, print, network news, and radio sources.


Political Strategy Notes

Tonight we should know the answer to a question Washington Post columnist E. J. Dionne, Jr. poses, “Will Kentucky’s Andy Beshear show Democrats how to win Trump Country?”  As Dionne writes, “Astonishingly, for a Democrat in a state Donald Trump carried by 26 percentage points in 2020, Beshear has become one of the most popular state chief executives in the nation….He did it with a sterling economic record — bolstered by state spending spurred in part by President Biden’s investment programs — and courtesy of an unusually personal link with voters that he forged through empathetic daily briefings during the pandemic. They were so popular that his sign-language interpreter, Virginia Moore, became a beloved celebrity in her own right, and her death this year was mourned across the state. …With polls showing Republican Attorney General Daniel Cameron closing fast by rallying his party’s base with attacks on Biden, Beshear is reminding voters that this election is not about a certain white house some 570 miles away….“What you’re seeing is fear and anger, and even encouraging Kentuckians to violate that golden rule and to get one Kentuckian to hate another,” Beshear told the appreciative crowd here. “Listen, this race is about us. It’s about Kentucky. But if we can send one message to the rest of the country, it ought to be that anger politics ends right here and right now.”….It’s a lovely thought, and it’s a reason Tuesday’s gubernatorial battles in Kentucky and Mississippi matter. Neither state is likely to vote for aDemocratic presidential nominee anytime soon. But Beshear and Brandon Presley, the surging underdog Democrat in Mississippi, have shown that their party’s brand can be detoxified on hostile terrain with a focus on jobs, education and health care — and by intensely personal campaigns that encourage voters to forget culture wars and partisan loyalties.”

“The erosion of Democratic strength in rural areas, especially in Appalachia and the western reaches of the state, echoes national patterns,” Dionne explains. “The decline of the coal industry is part of the story. But so is the collapse of an infrastructure of community that once favored Democrats….“There were labor unions in these areas, there were Democratic clubs in these areas,” Contarino said. “People were hearing alternative messages.” Now, as Lainey Newman and Theda Skocpol argue in their insightful book, “Rust Belt Union Blues,” the community-binding messages come from talk radio, conservative churches and other local groups that lean right….That’s why Beshear’s pandemic briefings were so important. They allowed him to crack through those barriers by conveying empathy and cultivating solidarity across the state. “We will get through this,” he said over and over. “And we will get through this together.”….His willingness to admit uncertainty helped him develop a reputation for honesty. “They teach you never to say, ‘I don’t know,’” Beshear told the Louisville Courier-Journal in 2021. “And I had to say ‘I don’t know’ a lot.”….One other aspect of Beshear’s appeal that national Democrats might study: an open religious faith grounded in ideas quite different from those of the Christian right. “For me, faith is about uniting all people,” he told me. “It says all children are children of God. And if you’re truly living out your faith, you’re not playing into these anger and hatred games.”….Democratic state Sen. Cassie Chambers Armstrong, who represents a Louisville-based district, grew up in the foothills of Appalachian Mountains. The author of “Hill Women,” a powerful tribute to her native region’s tenacity, Armstrong said rural voters often feel “overlooked by decision-makers in the outside world.” The Democrats’ “brand problem” in rural areas, she argued, will have to be solved by local Democrats who can make a case for “how these larger policies actually impact people’s lives.”….But this is a long-term project, she added, “best done outside the election contest.”….If he prevails, Beshear could be a powerful voice in that argument. No wonder Republicans are working so hard to beat him.”

Ever wonder if  discouraged voters who are influenced to stay at home by horse-race reporting are contributing to election outcomes? At Journalist’s Resource, Denise-Marie Ordway  comments on “Projecting Confidence: How the Probabilistic Horse Race Confuses and Demobilizes the Public” by Sean Jeremy Westwood, Solomon Messing and Yphtach Lelkes at The Journal of Politics: “This paper examines problems associated with probabilistic forecasting — a type of horse race journalism that has grown more common in recent years. These forecasts “aggregate polling data into a concise probability of winning, providing far more conclusive information about the state of a race,” write authors Sean Jeremy Westwood, an associate professor of government at Dartmouth College, Solomon Messing, a senior engineering manager at Twitter, and Yphtach Lelkes, an associate professor of communication at the University of Pennsylvania….The researchers find that probabilistic forecasting discourages voting, likely because people often decide to skip voting when their candidate has a very high chance of winning or losing. They also learned this type of horse race reporting is more prominent in news outlets with left-leaning audiences, including FiveThirtyEight, The New York Times and HuffPost….Westwood, Messing and Lelkes point out that probabilistic forecasting might have contributed to Clinton’s loss of the 2016 presidential election. They write that “forecasts reported win probabilities between 70% and 99%, giving Clinton an advantage ranging from 20% to 49% beyond 50:50 odds. Clinton ultimately lost by 0.7% in Pennsylvania, 0.2% in Michigan, 0.8% in Wisconsin, and 1.2% in Florida.”

Is the Israel-Gaza war changing US public attitudes?,” Shibley Telhami asks at Brookings and writes: “To probe the issue, the University of Maryland Critical Issues Poll with Ipsos asked several questions focused on the role of the United States and the perception of the Biden administration. The poll did not directly ask about attitudes toward the war itself but probed any shifts in public attitudes on the Israeli-Palestinian issue broadly….Here are three takeaways: First, public opinion on U.S. policy toward the Israeli-Palestinian issue remains divided along partisan lines, with an increasing majority of Republicans wanting the United States to lean toward Israel, while a declining majority of Democrats wants the United States to lean toward neither side. Those who want to lean toward Israel increased since last June, the last time we asked about this issue….A majority of Republicans, 71.9%, say they want the United States to lean toward Israel, compared with 47.3% in June, while a majority of Democrats, 57.4%, said they wanted the United States to lean toward neither side, a drop from 73.4% in June. A 53.6% majority of independents also wanted the United States to lean toward neither side, a drop from 71.4% in June….While those who wanted the United States to take the Palestinians’ side remained relatively constant since June, those who wanted the United States to lean toward Israel increased not only among Republicans but also among Democrats, going from 13.7% in June to 30.9% in October; it also increased among independents, going from 20.8% in June to 37.9% in October….It is notable that there was no statistically significant change in the attitudes of young Democrats (under 35). In June, 14% wanted to lean toward Israel, and this increased to 14.7% in October; 17% wanted to lean toward the Palestinians in June compared to 16.2% in October. Among young Republicans and independents, however, there were significant increases among those wanting to lean toward Israel, but also smaller increases among those wanting to lean toward the Palestinians. Overall, a majority of young Americans, 54.5%, wanted the United States to lean toward neither side.”


Pay Attention: Big Election Doings Coming Shortly

Some nuggets from “The races to watch next week and why 2024 is already here” by Daily Kos Staff:

It’s not a midterm or a presidential year, but voters in Kentucky, Mississippi, New Jersey, Ohio, Virginia, and other states all face important state or local elections, and everyone should watch closely to see what the results presage for 2024.

In blood-red Kentucky, Republicans are struggling to gain traction in the governor’s race, where popular Democratic incumbent Andy Beshear remains the favorite. Indeed, after months of trying to make “the radical transgender agenda” a thing, the Republican candidate is now claiming that “Andy Beshear is a nice enough guy.” Attacking transgender people remains an electoral loser for Republicans, even in one of the most evangelical states in the country.

In Ohio, a ballot initiative to guarantee a right to abortion is headed toward a landslide victory, with a Public Policy Polling survey finding support at 55-38. Republican Gov. Mike DeWine must be looking at similar polling: He’s now trying to convince people to vote against the measure by saying he’ll loosen Ohio’s oppressive abortion restrictions. Are there any abortion-rights supporters brainless enough to fall for that trap? Hopefully not. After all, DeWine signed the state’s six-week ban, which lacks exceptions for rape and incest. Why would anyone trust him to do better? This election will demonstrate the continued potency of reproductive rights heading into next year.

In Virginia, Democrats can retake control of the state House of Delegates by picking up just a handful of seats. You can still make a difference in these races by supporting these five great Democratic candidates. And by doing so, you can help quell the insufferable Beltway narratives that somehow it is Democrats who are currently in trouble.

You know who is in trouble? Republicans. And not just because they picked a radical weirdo as their new House leader. There are few states more conservative than Mississippi, where its racialized politics means that roughly 90% of white voters vote for Republicans no matter what. Yet infighting among Magnolia State Republicans could offer Democrat Brandon Presley an opening for a surprise victory. And like the GOP civil war happening inside the U.S. House of Representatives, a divided Republican Party could pay big electoral dividends for Democrats next year.

The post didn’t really address New Jersey’s election, in which Republicans hope fallout from Sen. Menendez’s indictment will help them. As Matt Friedman notes at Politico,

New Jersey Republicans are practically giddy at a prospect that had been virtually unthinkable until now: Could they retake control of one or both houses of the state Legislature?….It’s a longshot scenario in a state where Democrats have a nearly one million voter registration advantage and have controlled the Statehouse for two decades….buoyed by Republicans’ surprising gains in the 2021 election — and the sudden fallout of Sen. Bob Menendez‘s indictment — GOP leaders see a narrow path to scoring key upsets that could put them on top in Trenton….“We are looking at a razor-thin proposition of holding the majorities in both houses this year. It’s going to come down to a few districts,” Kevin McCabe, the Middlesex County Democratic chair and one of the leading power brokers in the state, said at a party meeting in June….Democrats hold a 25-15 majority in the Senate and a 46-34 majority in the Assembly. Flipping either chamber would take an extraordinary run in swing districts and at least some upsets.

It’t undoubtedly too much to hope for that Dems will pull the inside straight and win all five elections. But three or four out of five would be something to crow about.


The Dems’ New Mississippi Campaign

Could this be the year Democrats score a big win in Mississippi, the state with the highest percentage of Black residents? Taylor Vance explores the possibilities in his article, “Inside the Democratic Party’s coordinated effort to turn out Black voters for the Nov. 7 election” at Mississippi Today. Some excerpts from Vance’s article:

The get-out-the-vote efforts from Democratic Party officials have continued into late October and have been focused across the state, not just in the Jackson metro.

This past weekend, state party leaders attended multiple events on the Gulf Coast, including a get-out-the-vote rally Sunday night at First Missionary Baptist Church Handsboro in Gulfport. The event, which organizers titled “Wake the Sleeping Giant,” was keynoted by Bishop William James Barber II, co-chair of the national organization Poor People’s Campaign.

The party will host a virtual organizing event called “Souls to the Polls” on Oct. 28, which is the first day of in-person absentee voting. The party has also hosted several town hall-style events in multiple Mississippi towns over the past few weeks focused on the state’s hospital crisis before mostly-Black audiences, culminating with a final stop on the tour in Jackson on Oct. 25.

And while party leaders organize their own events, Democratic candidates are benefitting from the independent electoral work of numerous third-party progressive organizations that are spending hundreds of thousands of dollars to knock doors and target hyper-local Black communities. These groups, many of which have long organizing histories in Mississippi, are pumping money this cycle into door-knocking, phone banking, direct mailing, and digital and radio advertising.

Vance adds that “the party’s work of the past few weeks marks a noticeable shift in strategy to energize its base ahead of the 2023 election. Lackluster efforts with Black voters during the 2019 statewide election cycle from former state party leaders notoriously left candidates frustrated and Democratic voters feeling left behind..” Vance notes that “Black Mississippi voters make up the overwhelming foundation of the Democratic Party — about two-thirds of the party’s voting base.”

Vance explains further,

The bulk of media attention and national party resources during the election cycle has focused on [Brandon] Presley, the Democratic nominee for governor who has mounted a formidable campaign against Republican Gov. Tate Reeves and recently outraised the incumbent governor in campaign donations.

But most of the recent Black voter outreach events have not been framed exclusively around Presley’s race or any specific candidate. Rather, they have served as a repudiation of conservative policies over the last four years that, in the Democratic leaders’ view, harm Black communities. The events have served as a call to action to elect all Democrats on the ballot.

However, there have been instances when Presley’s work as north Mississippi’s public service commissioner was lauded, and his attendance at predominantly Black churches, HBCU football games and other places over the past few weeks was clearly noticed.

Presley has a powerful ally in Rep. Jim Clyburn (D-SC), who President Biden has credited with providing pivotal support for his election to the presidency. Clyburn is campaigning for Presley in Mississippi and advising him on strategy and tactics to win a pivotal share of the Black vote.

While the contest for governor is Mississippi’s marquee race, Vance writes, “The governor’s race aside, several progressive officials proclaimed the slate of Democratic statewide candidates was strong, and they were building a better foundation for the party that can continue to be stronger in future years.”

As a moderate Democrat, Presley has a good chance to take away some votes from the Republican incumbent. In addition, Clyburn notes that Presley was instrumental in securing substantial funding for the inclusion of broadband for rural communities in the bipartisan infrastructure bill congress passed in 2021.