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Political Strategy for a Permanent Democratic Majority

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Why Persuasion Should Be Part of Democratic Strategy

At Campaigns & Elections, David Radloff, John Hagner and Dan Castleman explain “Why Persuasion Isn’t Dead in the Age of Wave Elections.” The authors, partners at Clarity Campaign Labs, a data and analytics firm that works with Democratic campaigns, write:

Even after success in 2018, many progressives remain convinced that winning over people who voted for Donald Trump is impossible and that trying is a waste of time…Data, however, tells a different story. According to 2018 exit polls, more than 3.5 million, or 8 percent of people who voted for Trump in 2016 voted for a Democratic candidate for the U.S. House this year.

This probably understates the real number—exit polls have had methodological challenges and many people who defected from Trump are unwilling to admit that they voted for him in the first place. But it’s clear that persuasion is alive and well in American politics.

Radloff, Hagner and Castleman add that they conducted “experiments that allowed us to see which voters actually changed their minds when presented with certain information. Then we scaled that analysis and created statistical models for the national electorate.”

They found that “Nationally, we could move 1-out-of-every-30 voters to change their congressional vote with a single message reminding them of Congress’s power to be a check on Trump…There were an almost equal number of people that moved to the Democrat as there were that moved to the Republican upon hearing anti-Trump messages.” Further,

We also found that using a different message reminding voters about healthcare issues and the GOP’s plan to cut protections for people with pre-existing conditions worked even better. Hearing that message just once, we could move 1-out-of-every-20 voters to change their congressional vote. And, unlike the Trump message, almost all of the movement was towards the Democrat, with very little backlash.

Healthcare, rather than opposition to Trump, proved pivotal for the 2018 blue wave, which won the Democrats a net 40 seats and control of the House. Our methods didn’t just tell us what message worked best, but what voters to target. Despite the backlash, we could identify a universe (almost 20-percent of the country) that still moved Democratic with the Trump message at a staggering rate of six times greater than that of the average voter.

This enabled us to help specific campaigns talk to the right voters, using the right message, and through the right medium. For healthcare messaging, we could identify groups of voters in which 1 out of every 5 we talked to would vote for the Democratic candidate instead.

The authors explain the methodology they used and conclude that “when we have conversations with Republican voters about issues they care about, we can still convince many of them to join us.”

It appears that Democrats can convince ‘some,’ if not ‘many’ targeted Republican voters, to vote for Democratic candidates with the right message. And in close races, ‘some’ may prove to be just ‘enough.’


Teixeira: How Did Jon Tester Get Re-Elected?

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

As you may recall, Jon Tester’s re-election in Montana did not exactly seem like a sure thing. This was a state that Hillary Clinton lost by 20 points in 2016.

In the end, Tester pulled out his re-election by 3.5 points over Republican Matt Rosendale. How’d he do it?

Catalist recently dropped a detailed synthetic analysis of the 2018 Montana Senate election–one of their invaluable series they are posting on Medium–along with comparable time series data going back to 2008. These data make clear the basis of Tester’s victory.

As summarized in the Medium piece, Tester triumphed by:

* “In an environment of lagging Republican enthusiasm, converting a significant share of the Republicans who did vote, along with many Independent voters, to support him

* Maximizing his support among more traditional elements of the Democratic coalition, including young voters, single voters, and those in urban areas

* Mitigating historical deficits among more challenging audiences, including voters without a college degree and voters in rural communities”

Repeating a pattern we’ve seen in a number of other states, Tester actually got a bigger pro-Democratic swing (relative to 2016) among white noncollege voters than among white college voters and a bigger swing among rural than among non-rural voters. Given the demographic composition of Montana, where rural and especially white noncollege voters dominate, that’s pretty darn important!

These data can be fruitfully perused along with Andy Levison’s essay on the three notions Democrats must discard to be successful in 2020 (previous posted).


Teixeira: Trump, the Shutdown and 2020

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

We don’t know when the government shutdown over Trump’s border wall will end. But one thing we do know: unless the political dynamic around the shutdown changes dramatically, Trump is probably hurting his bid for re-election.

Consider the facts, as laid out in two recent pieces by Nate Cohn for the New York Times and by Ron Brownstein for the Atlantic.

Cohn:

“There has been little polling since the government shutdown began last month, but what there is indicates that voters oppose a border wall, blame the president for the shutdown, believe the shutdown will have adverse consequences and don’t believe the government should be shut down over the wall.

The wall has consistently been unpopular, with voters opposed by around a 20-point margin over months of national surveys. That makes it even less popular than the president himself….

It’s hard to see how the issue can be used to help him win re-election. Midterm exit poll data, election results, voter file data and pre-election polls indicate that the president’s approval rating is below 50 percent in states worth at least 317 electoral votes (270 are needed to win)….

Data from the Fox News Voter Analysis of the midterms, a new competitor to the traditional exit polls, indicated that a majority of voters opposed the wall in states worth nearly 400 electoral votes, including in several states where the president’s approval rating was above water in the poll, like Ohio and Florida….[T]he wall [also] isn’t popular in Michigan..Pennsylvania [or Wisconsin], important battleground states…

Tying the [wall] to an unpopular shutdown seems particularly unlikely to help and, historically, voters tend to drift against the policy preferences of the president’s party…. [T]here is not much reason to think that the base, alone, is enough for the president to win re-election in a one-on-one race against a viable Democratic candidate. This could change. It has before. But with the midterms over, this is now the central political challenge facing the president. By that measure, it’s hard to see where a shutdown over the wall fits in.”

Brownstein finds it equally difficult to see anything but a negative payoff for Trump in the wall-shutdown dynamic. He notes particularly the way in which this dynamic tends to push wall opponents, a significant number of whom actually Trump in 2016, away from the GOP or third party voting and towards the Democrats.

“After two years of arguing for the wall as president, Trump has shown no ability to expand its popularity. In 10 national polls conducted during his presidency, Quinnipiac University has never found support for the wall higher than 43 percent….

]T]here’s evidence that the voters hostile to the wall, and to many other aspects of Trump’s tenure, are less willing to give him the benefit of the doubt now than they were in 2016….Trump’s position among wall opponents has eroded dramatically….

In the [2016] exit poll, 18 percent of the college-educated whites who opposed the wall voted for Trump anyway, according to figures provided by Edison Research. But now, far fewer express support for Trump in general. In the latest Quinnipiac poll, just 3 percent of these voters approved of Trump’s job performance, according to data provided by Quinnipiac. Ninety-two percent disapproved.

Likewise, just over one-fourth of non-college-educated whites who opposed the wall still voted for Trump in 2016. But in the latest Quinnipiac survey, only 9 percent of these whites approved of Trump’s performance, while 83 percent disapproved. In all, fully 88 percent of Americans who oppose the wall say they disapprove of Trump’s performance as president.

Approval ratings correlate closely with the reelection vote for incumbent presidents….Trump’s relentless effort to cement the loyalty and stoke the outrage of his strongest supporters, compounded by his volatile behavior in office, is building a wall between him and the ambivalent voters who provided him critical support in 2016 (or at least withheld it from Clinton by splintering to third-party candidates)…..

Trump’s monomania on the border wall shows that he remains fixated on the priorities and resentments of his core coalition. But even a 30-foot barrier probably wouldn’t protect him in 2020 if he allows the waves of discontent to continue rising among the majority of Americans who don’t consider themselves part of that ardent club.”

If you like, go back and overlay these data on the Cook electoral college ratings I posted about yesterday. It’s not a pretty picture for Mr. Trump. Getting to 270 in 2020 was never going to be easy for him. He’s now making it even harder.

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Poll Charts Path to Workable Immigration Policy for Dems

Some findings from a survey  of 2,407 RVs by the Program for Public Consultation at the University of Maryland, conducted Oct. 1-16 (M.O.E. of +/- 2 to 2.8 percent), as reported in the Washington Post by it’s director Steven Kull:

The public at large, including Democrats, Republicans and independents, agrees on many immigration reforms that amount to an alternative strategy. Bipartisan majorities favor current proposals in Congress that aim to prevent the hiring of undocumented workers, alongside proposals that would create more opportunities to hire immigrants legally.

,,,Overall, only 4 in 10 favor building a wall. Fewer than half our respondents were persuaded by the argument that a wall would prevent potential threats from coming into the country and would strengthen U.S. borders. Nearly two-thirds, including 4 in 10 Republicans, were persuaded by the counterargument: Because migrants can always find alternative routes to crossing the border, there are better methods for deterring illegal entry.

As for immigration policies that relate to labor issues, the poll finds:

By contrast, 72 percent favored a Republican-sponsored congressional proposal that would require employers to use the existing E-Verifysystem to ensure that they hire only people who have the legal right to work in the United States. Fully 83 percent of Republicans and 66 percent of Democrats supported the bill…At the same time, 8 in 10 respondents agreed that “many industries in the United States … need immigrant labor, which is why they currently hire millions of them. It would be much better if this process was done in a legal way.”

…A majority supported a proposed bill — 69 percent overall, including 73 percent of Republicans and 67 percent of Democrats — that would substantially increase the number of temporary work visas, called H-2B visas, for such industries as landscaping, construction, hotels and conservation, a bill that includes some caveats about ensuring that no Americans are available and that immigrants get paid as much as Americans do.

Most also want to increase the number of green cards to fill jobs that require a skill that is needed in the U.S. economy, as well — 54 percent overall, and 63 percent of Democrats — with similar caveats…

However, 55 percent of Democrats oppose paying guest farmworkers “less than is required now” and  “eliminating the current requirement that they be given housing and transportation, while 69 percent of Republicans support the measures.

Kull notes that only 1 in 4 respondents want to get rid of the Green Card Lottery, and “only 4 in 10 Republicans, even though the Trump administration has called for eliminating it.” Further, “Asked to evaluate a number of such proposals, the most popular for both Republicans and Democrats is one that includes a path to citizenship. Overall, 70 percent find this proposal at least tolerable, including 67 percent of Republicans and 74 percent of Democrats.”

Kull concludes that “Rather, most Americans want to rationalize immigration, ensuring that the process occurs in a regulated, legal fashion and that people who come in can join the economy without hurting American workers.”


Teixeira: Getting Serious about Strategy

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

The 2020 election could be a very good one for the Democrats. The 2018 election exposed the vulnerabilities of Trump and the Trumpified GOP and Democrats made significant gains both inside and outside their core constituencies.

It’s a good setup but it’s a long way to the actual election. A lot could happen, not least strategic errors that could derail all the promise.

Let’s not do that. As my old friend Andy Levison argues, it’s time to get serious about strategy. To that end, he offers an excellent new essay, “Democrats: we need to get serious about political strategy for 2020–and that means putting aside the simplistic debates that now dominate the discussion“. Long title but he delivers a lot of great content in this compact, empirically-informed piece.

Levison argues:

“There are three simplistic notions that Democrats should put aside in order to begin serious strategic planning for 2020.
That elections are in essence contests between “good guys” (i.e. progressive demographic groups) and “bad guys” (i.e. conservative demographic groups).

* That increasing turnout is a “magic bullet” for winning elections.

* That campaigns should always heavily prioritize investing money and resources in “the Democratic base”–not only because those groups “deserve” it but also because they produce the most votes for the money.

* Democratic candidates and grass-roots activists need to forcefully resist the temptation to think in this way because it profoundly distorts the important, genuinely strategic kind of planning that candidates and campaigns urgently need to do in order to build effective organizations in specific states and congressional districts for 2020.

Let’s face it, in the popular journalistic metaphor that describes some political strategies as either “playing checkers” or “playing chess,” these three notions must be seen as falling in the first category rather than the second.”

I agree with Levison. These three notions have got to go! For more detail on how and why these notions are so very, very wrong, I urge you to read the whole essay.


Teixeira: House Dems May Be More Cohesive, Liberal

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

Will the Democratic Majority Be Able to Work Together?

Sure there’ll be conflicts. But the question is, will they be worse or better than normal for a caucus that controls the House? I say better.

Ron Brownstein’s new Atlantic article runs down the situation in detail and agrees with this assessment.

“In this suburban-centered Democratic majority, the most important fissures will probably come over spending and the role of government. It’s likely that some of the new suburban members—several of whom have joined the centrist Blue Dog and New Democrat coalition groups—will resist expensive new initiatives to expand government’s reach (like single-payer health care) or new taxes. Those suburban members, holding districts that previously voted Republican, will inevitably be sensitive to the risk of alienating white-collar voters who dislike Trump and largely agree with Democrats on culture, but may still lean right on spending.

Those strains will take skill to manage. But they are unlikely to prove as daunting as the cracks in House Democrats’ foundation that the party experienced in previous majorities. In fact, compared with the fundamental fault line that defined Democrats through the 20th century—between conservative southern Democrats and more progressive non-southerners—and with the rural/urban divides that have strained them more recently, this new caucus has an opportunity to become the party’s most cohesive in modern times. “My guess is they will be highly cohesive and more liberal on the standard scales that we use to measure that,” Jacobson says.”


Sargent: How Dems Should Escalate War on Trump’s Lies

From Greg Sargent’s “Democrats must wage war against Trump’s lies. Here’s what they can do” at The Plum Line:

When they take over the House, they can use the oversight process not just to investigate Trumpian corruption and abuses, but also to try to restore facts, empiricism and good-faith information-gathering to a place in governing processes and debates…Even if a short-term deal is reached to keep the government open, Trump will continue demanding wall money, meaning that will remain a sticking point. So restoring facts and empiricism to the debate over immigration will be particularly pressing.

First and foremost, Democrats must use their majority to restore a reality-based conversation around the topic of how secure the southern border really is…Democrats have an opening. They should formally request that the Congressional Research Service do a comprehensive report on the current state of border security. This is exactly what the CRS is for.

…“This would be quite valuable, because it would come with the imprimatur of the U.S. government,” Josh Chafetz, a law professor at Cornell who wrote a good book on how Congress can use its powers in hidden ways, told me. “Part of the goal here is to give journalists something they can report,” Chafetz noted, and CRS reports are an underappreciated resource for the public as well, given that they are particularly “reader friendly.”

Sargent points out that “CRS would likely conclude that we’ve already dramatically beefed up border security, and that this has worked, with illegal border crossings now at historically relative lows.”

Sargent adds that “Democrats can also hold hearings at which Homeland Security officials are directly asked to testify to the state of border security. As it happens, a 2017 Homeland Security report found that the border is more secure than it has ever been, which also undercuts Trump’s wall rage-fantasies.”

“Well-staged, effectively presented truths can also go viral,” concludes Sargent. “Democrats should do all they can to make that happen wherever possible and get into the fight against Trump’s war on facts and empiricism wherever they can.”

It’s about Democrats getting more pro-active about shaping news coverage. Simply assuming the media will give appropriate coverage to the realities of border security doesn’t work. Bomb-thrower Trump may be the master of political distraction. But that doesn’t mean Democrats should make it easy for him.


Pew Releases Findings by Study of Non-Voting

In her article, “Here’s Why Nonvoters Say They Stayed Home In The Midterms,” HuffPo’s  political editor, Ariel Edwards-Levy reports on the findings of a new survey from the Pew Research Center:

Although turnout in this year’s midterms was higher than it’s been in a century, about half the voting-eligible public didn’t turn out. Nonvoters span every conceivable demographic group but tend to skew younger, poorer and less white than those who do turn out.

As a group, nonvoters also tend to be generally disengaged from public affairs and cynical about the government and their own roles in civic life. Nearly half of nonvoters in the most recent election said their personal dislike of politics played at least a minor role in their decision not to vote, according to Pew, with 44 percent saying they didn’t think their vote would make a difference and 41 percent saying that voting was inconvenient. (Nonvoters could select multiple reasons they didn’t vote.)

Three in 10 nonvoters said they weren’t registered or eligible to vote, 35 percent said they didn’t care who won the congressional elections and 22 percent said they’d forgotten to vote.

The Pew online survey, which included 10,640 adults online Nov. 7-16, (1,767 nonvoters included), is likely to be the most insightful study of why people didn’t vote in the 2018 midterm elections.

Edwards-Levy’s article includes this chart, which illustrates some of the major reasons why adults don’t vote.

PEW RESEARCH

Looking at the six reasons provided in the chart, it’s instructive to consider which of those problems can be solved with cost-efective remedies. There’s may not be much that can be done to reduce the percentages of those who say they “don’t like politics” and those who believe their vote “doesn’t matter,” outside of improved educational outreach and more educational videos on civic responsibility and voter empowerment.

The same may be true for those who “don’t care” who wins congressional elections. However, Edwards-Levy notes that “A 61 percent majority of the nonvoters said they wished they had voted, with the remaining 38 percent saying they had no regrets.” That indicates that there is room for improvement

But Democratic activists must get more engaged in projects to address the complaints about inconvenience and registration issues. Every Democratic state and local party should have a task force  to help identify and correct all such access problems. As for the 22 percent who “forgot to vote,” wherever possible, the offices of the Secretary of State should send out text messages alerting voters about registration and early voting deadlines, times and places. Dems must also escalate the fight for automatic registration in every state.

Edwards-Levy also reports that “Half of white Americans who cast a ballot in-person said they didn’t have to wait in line at all to vote, compared to 43 percent of black voters and 39 percent of Hispanic voters.” The challenge here is to figure out exactly where and when the lines were longest, and press the case for better hours, locations, parking, and more early voting.

More information about the methodology of the Pew Survey is available here.

Teixeira: New TDS Memo Addresses Myths about the 2018 Election

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

Let me recommend a memo my old friend Andy Levison has written for The Democratic Strategist site. He takes aim at three myths–dangerous myths–that have taken hold in conventional interpretations of the 2018 elections. I have pushed back against each of these myths in various posts I have written since the election, but Levison does a nice job of rounding up much of the relevant data undermining these myths and putting it all in one place. I heartily endorse his conclusions.

The myths:

1. A substantial number of college educated voters who voted Republican in 2016 switched to the Democrats this year while, in contrast, white working class voters maintained (or perhaps even increased) their 2016 level of support for the GOP.

2. The “suburbs” that shifted from supporting the GOP in 2016 to the Democrats this year were composed of educated middle class voters.

3. In 2018 rural areas maintained or increased their 2016 level of support for the GOP

The conclusion:

“[To] sum it up simply: white working class and rural areas did indeed participate in the rejection of Trump in 2018 and the image of the suburbs as entirely composed of educated
professionals is wrong.

The strategic implications are clear. There are votes to be found and races to be won in white working class and rural areas as well as among the educated and urban. Giving up on white workers and rural areas is simply playing into the GOP’s hands. The Republicans would like nothing better than for Democrats to cede them vast areas of the country so that they can concentrate all their resources on attacking swing districts and Democratic strongholds. Behind closed doors they are anxiously looking at the map of the elections in 2018 and hoping that Democrats will allow their deeply embedded negative attitudes about white working class and rural voters to blind them to the opportunities that exist.”

Read the memo!


When the GOP Gerrymanders, Should Dems Do the Same?

In is article, “Should Democrats be as ruthless as Republicans when they have the chance?” at The Washington Post’s Plum Line, Paul Waldman reports that New Jersey Democrats are engaged in “attempt to push through a nakedly partisan gerrymandering plan for state legislative seats…The question is, should Democrats be as ruthless as Republicans when they have the chance, and do the same thing they’ve decried so often? It turns out to be a complicated question.”

Waldman notes that “Right now we have a situation where Republicans have been far more aggressive in using partisan gerrymandering in drawing both congressional and state legislative districts where they’re in control than Democrats have.” It’s the reality in New Jersey, but also in many other states.

Yes, Democrats have engaged in gerrymandering over the years. But in recent years they have been badly beaten at the game, owing in large part to the GOP’s REDMAP strategy, described at by David Daley, author of “Ratf**ked: Why Your Vote Doesn’t Count,” a senior fellow at FairVote:

The visionaries at the Republican State Leadership Committee, who designed the aptly-named strategy dubbed REDMAP, short for Redistricting Majority Project, managed to look far beyond the short-term horizon. They designed an audacious and revolutionary plan to wield the gerrymander as a tool to lock in conservative governance of state legislatures and Congress. It proved more effective than any Republican dared dream. Republicans held the U.S. House in 2012, despite earning 1.4 million fewer votes than Democratic congressional candidates, and won large GOP majorities in the Ohio, Wisconsin, Michigan and North Carolina state legislatures even when more voters backed Democrats.

REDMAP and other Republican gerrymandering and disenfranchisement projects lavishly funded by the Koch Brothers and various GOP sugar-daddies have been extraordinarily effective. And no, it wouldn’t be all that much of a stretch to cite Democratic leaders and strategists for political negligence while REDMAP was going on, although it would have been hard for Dems to match the GOP’s financial investment in gerrymandering during the last decade.

Charles Pierce put it this way at Esquire:

The Democratic Party, at both the state and national levels, was completely wrong-footed on all of this. I’m telling you, people will be studying how the Republicans did this in political science classes for the next 100 years. It’s like the Republicans were the only ones that remembered everything they’d learned in civics class.

Waldman makes the case that Democrats have to respond in kind, because, “if Republicans aren’t going to fight fair, Democrats shouldn’t either.” Further,

Look at what just happened in Wisconsin: Republicans pushed through a series of measures limiting the power of the incoming Democratic governor, Democrats raised a big stink, and today outgoing Gov. Scott Walker signed the bills. Democrats retained the moral high ground, and what do they have to show for it? Pretty much nothing.” Also,

There’s another somewhat more sophisticated argument in favor of the New Jersey legislators, one suggested by Kevin Drum: “This is the only thing that will ever get the Supreme Court off its butt to do something about gerrymandering.” In other words, it’s a bit of strategic envelope-pushing that could produce a fairer system in the end. The court has never struck down a partisan gerrymander, though it recently heard a case involving the question and put off making a decision. As long as the five conservative justices see partisan gerrymandering as something that helps Republicans almost exclusively, they’ll never strike it down.

Waldman also acknowledges that “Being principled is important even if you don’t get a lot of political gain from everyone knowing you’re the principled ones.” But he notes that “Republicans have no principles at all when it comes to representation and democracy, and they’ve paid precisely zero price because of it.” However,

But that doesn’t mean Democrats’ principles will inevitably cause their defeat. Just this year they used voter initiatives to strike down felon disenfranchisement in Florida, create independent redistricting commissions in Colorado, Michigan and Utah, and pass automatic voter registration in Maryland, Michigan and Nevada. They’re making progress, even if it isn’t easy to do so while holding on to your belief in democracy.

Thus the “When they go low, we go high” principle has real-world limitations when it comes to hand-to-hand combat for control of state legislatures. For Democrats, gerrymandering is sometimes necessary for survival and to counter-balance the GOP’s current edge in the strategy.

Yet Democrats should support establishing independent redistricting commissions, especially when the cost of doing so is fairly-shared by both parties. It will be a great day when all states have independent redistricting, and Democrats should lead the way to it.