The following Democracy Corps memo, written by Stan Greenberg and Nancy Zdunkewicz for The Roosevelt Institute, is cross-posted from a DCorps release:
Last week, the American people were determined to vote for change – change that would crash the dominance of special interests over government and bring bold economic policies so the economy would work for everyone, not just the wealthy and well-connected. That narrative underlines why Donald Trump received an audience and why he is now the president-elect.(1)
It does not explain, however, why Hillary Clinton failed to win the presidency on November 8th. The Comey letter re-opened the vote decision for some people and critically impacted the race, but the Clinton campaign moved from running on change to running on continuity. She fully articulated an economic change message throughout the three debates and offered her plans for change, but after the Comey F.B.I. letter, the campaign no longer spoke of change, the economy and her bold plans for the future. In the final weeks, the Clinton campaign conceded the economy and change to Trump, while seeking to make him personally unacceptable. Frustratingly, it closed the campaign appealing for unity, promising to promote opportunity and to “build on the progress” of the Obama presidency. That is why key groups of voters moved to Trump in the Rust Belt and why the turnout of many base groups was so disappointing in the end.
Understanding what really happened allows one to see how ready voters were to vote for a “rewrite the rules” economic message, how white working class women stuck with Clinton until she abandoned that message, and how much the new Rising American Electorate – from millennials to unmarried women to minority voters – required an economic change offer, not identity politics, to stay fulling engaged.
Clinton’s incomplete consolidation of Democrats and Sanders voters and failure to energize African Americans, unmarried women and millennials was known at these late decision points. Public polls a week before the election showed that white working class women were starting to pull away from Clinton and that the white working class men who favored Trump were even more determined to vote. But we did not know that the Clinton campaign would close the election by appealing to unity and group identity, experience and continuity and attacking Trump as divisive – and not the economy, change and the future.
Of course there are many head winds in an election like this, but Hillary Clinton and her campaign did impressively put herself into a clear and decisive lead when she stated her “mission” was building an economy that worked for all, not just those at the top – as she did at her convention and through the three debates in mid-October. She mocked Trump’s trickle-down economics on steroids. She condemned corporate irresponsibility and promised to battle for middle class families and she spoke passionately about an ambitious Roosevelt Institute-inspired economic agenda to “rewrite the rules” of the economy.(2)
Her failure at the very end – for the reasons we will discuss – should not obscure that her embracing that perspective put her in a strong position. She was starting to consolidate Democrats behind her, including those who opposed her in the primary. She was staring to win big margins with unmarried women and was improving with millennials. She held a strong position with women college graduates. Critically, she was nearly tied with white working class women who had gone for Mitt Romney by 19 points – and that support had proved resilient in the race with Trump.
And thus it should not be surprising that the electorate that put Donald Trump in the White House today wants bold, not incremental change. This is a country that still wants deep and long- term investments in America’s infrastructure and is ready to invest in our under-served communities. It wants to limit corporate power that reduces competition and innovation and reform trade, starting with a dramatic ability to prosecute and enforce trade laws.
Economic change election and the working class vote
Throughout this election cycle, polling conducted on behalf of the Roosevelt Institute and others revealed the potential of a “rewrite the rules” narrative, message and bold policy agenda to win broad and deep public support. It fit the times where voters wanted change and were tired of corporate interests dominating politics at the expense of the middle class.
It was also appealing to swing groups including white college graduates and white working class women. True, Trump always enjoyed big margins among the white working class men who identified with him, and they turned out for him early and in growing numbers. But there were points where Clinton was outperforming Obama with white working class women. The NBC/Wall Street Journal poll had the lead narrowing to 4-points before moving sharply away a week before the election.