When you go to dnc.org welcome page, you have to scroll down to the bottom to find the 2+ minute video clip the DNC uses to introduce the Democratic Party to the public. Here it is:
It may be too late to improve the video ad a month out from election day. But perhaps the DNC’s video-makers could benefit from some feedback from Democratic rank and file and activists. What’s your take?
Some questions to consider: How important are political ads? Does the Democratic Party need an ad that introduces what the party is all about, or should it just present ads from individual candidates?
Does this ad help Dems present an appealing ‘brand’? Does it speak to all American persuadable voters, or preach to the choir?
Does it reach out to neglected constituencies? Does it say enough about the pivotal issues? What would be the optimum mix of positive, self-branding videos vs. negative ads attacking opponents?
Should the ad be longer than 2 minutes, or should there also be some longer videos? Is it adequately focused on the midterm elections? Should there be just one intro video on the welcome page, or some more robust, targeted ads on different topics and addressing different constituencies?