TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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April 25: Can “Reverse Coattails” Help Biden Win?
A relatively new term is popping up in articles on 2024 strategy for Democrats that I explained and explored at New York:
When you have a presidential candidate who is struggling to generate enthusiasm in the party base, it’s natural to look for some external stimulation. In the case of Joe Biden, the most obvious source of a 2024 boost is the deep antipathy that nearly all Democrats, many independents, and even a sizable sliver of Republicans feel toward Donald Trump. But in case that’s not enough, Team Biden is looking at another avenue of opportunity, albeit a risky one: the possibility of “reverse coattails” taking him past Trump on a wave of turnout that incidentally benefits the president of the United States.
That’s not the conventional wisdom, as the term reverse coattails makes clear: Normally, it’s the head of the ticket from whom all blessings flow, which makes sense insofar as presidential-election turnout dwarfs that of off-year and midterm contests in no small part because people who don’t necessarily care about the identity of their senator or governor are galvanized by the battle for the White House. But as Russell Berman of The Atlantic explains, this year is different:
“Faith in the reverse-coattails effect is fueling Democratic investments in down-ballot races and referenda. In North Carolina, for example, party officials hope that a favorable matchup in the governor’s race — Democratic attorney general Josh Stein is facing Republican lieutenant governor Mark Robinson, who has referred to homosexuality as ‘filth’ and compared abortion to slavery — could help Biden carry a state that Trump narrowly won twice. Democrats are also trying to break a Republican supermajority in the legislature, where they are contesting nearly all 170 districts. ‘The bottom of the ticket is absolutely driving engagement and will for all levels of the ballot,’ Heather Williams, the president of the Democratic Legislative Campaign Committee, told me.”
In other states, high-profile ballot measures, particularly those aimed at restoring the abortion rights denied by conservative courts and Republican lawmakers, may generate bottoms-up enthusiasm benefiting Biden and embattled Democratic Senate candidates as well:
“In key states across the country, Democrats and their allies are planting ballot initiatives both to protect reproductive rights where they are under threat and to turn out voters in presidential and congressional battlegrounds. They’ve already placed an abortion measure on the ballot in Florida, where the state supreme court upheld one of the nation’s most restrictive bans on the procedure, and they plan to in Arizona, whose highest court recently ruled that the state could enforce an abortion ban first enacted during the Civil War. Democrats are also collecting signatures for abortion-rights measures in Montana, home to a marquee Senate race, and in Nevada, a presidential swing state that has a competitive Senate matchup this year.”
Berman notes that the reverse-coattails strategy is unproven. Voters, for example, who attracted to the polls by abortion ballot measures don’t always follow the partisan implications of their votes when it comes to candidate preferences. Red-hot down-ballot races are probably more reliable in attracting voters who can be expected to follow the party line to the top of the ticket. A positive precedent can be found in Georgia’s coordinated effort of 2020, when a powerful campaign infrastructure built by Democratic Senate candidates Jon Ossoff and Raphael Warnock clearly helped maximize Biden’s vote; the 46th president won the state by less than 12,000. Perhaps a strong Senate candidate like Pennsylvania’s Bob Casey could help Biden survive as well. As for the possible effect of ballot measures, it was once generally accepted that in 2004 a GOP strategy of encouraging anti-same-sex-marriage ballot measures helped boost conservative turnout in battleground states like Ohio, enabling George W. Bush’s narrow victory (though there are analysts who argue against that hypothesis). One reason it may work better today is the increasing prevalence of straight-ticket voting and the heavy emphasis of Democratic campaigns up and down the ballot on the kind of support for abortion rights that should help them take advantage of ballot-measure-generated turnout.
We won’t get a good idea of how either reverse-coattails strategy is working until late in the 2024 campaign when it becomes possible to measure new voter registrations, screen registered voters for their likelihood to participate in the election, and assess states where down-ballot contests are turning into a Democratic blowout. Team Biden would be wise to do everything in its power to lift the president’s popularity and build a favorability advantage over Trump that can reduce the number of “double haters” likely to stay home or vote for a change in the party management of Washington.
No one is more tribal than Republicans — and their tribe is WASPs. Doug Jones showed that you don’t have to hide who you are in order to win. So did Ralph Northam. Both were pro-choice, pro fairness in the tax code, and pro medicaid. Both were pro civil rights. They aren’t down the line doctrinaire liberals, but they wer
One thing that Republicans have that we don’t is the illusion of authenticity and devotion to principle.
We don’t have to be strident, but we DO have to be authentic. The more we tailor our message to particular audiences, the less authentic we become. That was one of Hillary’s greatest weaknesses — the perception that she was a phony.
People liked Trump and Bernie because they came across as being authentic. Bernie was truly authentic.
Trump was faking it, but had enough of the nativist GOP base to win, and he was running against Hillary and all of her baggage. Joe is authentic, and that’s why Conor Lamb is having him campaign.
Authenticity and lots of shoe leather.
Gregory
You really aren’t getting it. It is about winning elections, not about your personal ideology and prejudices.
We have ceded the “Jobs” messaging to Mr. Trump. A large number of Obama voters flipped and voted for Mr. Trump. Why was that?
You want to to keep losing? Continue the self righteous dialog with yourself and continue disregarding potential allies of differing creeds, beliefs and priorities. It is a surefire recipe for keeping the Repubs in power.
One fundemental flaw in current Democratic strategy is the emphasis on groups of people. We have excluded the white male in democratic retoric and apparently some of their wives took that pretty personally too. We need to speak loudly in an “all lives matter” tone and stop being a society of exclusivity. At this point, everyone is special except the white male; women, LGBT, minorities, immigrants, veterans, etc. We have to stop parsing people into exclusive groups.
Naomi, although what you said is well written, and sounds good; especially to those who you felt was left out, but the fact of the matter is that the past, and current system of government was built around the special privilege of the white male. So to make the white male feel so called “special” now would be to add special to the existing special; given white males special special privilege while everyone else have to deal with just “special privilege”.The Democratic party intent to deflate the arrogance of the white male was met with push back from certain states not the American People as a whole.Let me be clear, deflation of arrogance is not the same as marginalization.The arrogance being some whites believe; that whites inherently are better and therefore deserve “special special treatment” when it comes to running this country among other things,and because everyone else has been elevated to the same level we must be on a higher level or given more special treatment.
The strategy should be to awaken the same abolition sentiments of the Union to abolish the electoral college that was born out of slavery .Explain to the american people that the popular vote is the will of the “American people” and that the attempt to marginalize the many is an affront to the values of the founding fathers pure thought that all men was created equal with no caveats .
Thank you.
Why do some Republicans become Democrats?: Do you have a rank-ordered list of the reasons that Republicans become Democrats?
It seems clear to me that Dixiecrats became Reagan Democrats because of their racism; that they otherwise more or less were with the 99% and got snookered by Reagan and Southern tribalism.
What is most likely to bring not-racist Republicans back into the Democratic fold? Talk about recruits and recruiting.
Best,
Monty Johnston