Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
ditto on what DC in CA said. I am doing phonebanking to the swing states and planning to do GOTV during the days before the election. I am glad the numbers are looking good- but shouldn’t we be focused on making them even better?
Splendid news! Let’s just hope (and pray-) that the crucial third debate goes as well as the first two did.
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BTW, what kind of “message” do you think Kerry should send to undecided voters in the debate? (I assume there will be some sort of closing statement again). Off the top of my head —
1) He should promise to be a “uniter” by solemnly pointing out the U.S. is at war and Congress likely will remain in Republican hands. He should hint that this might mean compromises on spending priorities, so that at least the deficits could be reduced. I think many fiscal conservatives and independents would like this.
2) He might touch the cultural issue (the red wine, fluent french, his windsurfing hobby etc.) and beg culturally conservative voters not to dismiss him out of hand if they agree with his economic policies.
3) He should point out that his opponent has expressed his unwavering determination to continue the same policies for another four years, if re-elected. In other words, the current policies in the Middle East will continue to be pursued and the handling of the federal economy won’t change. He should ask voters who think they were better off in 2000 to take a chance on him. I think it is a very powerful argument, since “Shrub” and his followers are strugging to portray 2001-04 in a positive light and mostly duck the issue altogether.
4) He should defuse the extremely silly “global test” smear/scare campaign by explaining that it is merely a common sense term for saving American lives and dollars before going to war. In 1991, the other Gulf states largely reimbursed the U.S. for the cost of Gulf War I. Not so this time.
5) Debate tactics. In the first debate, he was polite, well informed and surprisingly clear and succinct. More of the same, please! I would also like to see him damn the president with faint praise by first agreeing with the conventional wisdom that “Shrub” is a decent man who does what he thinks is best of the country. Having said that, he should then gently question whether “Shrub” really is qualified for the job, in the light of this Administration’s numerous screw-ups at home as well as abroad. “Grand vision” alone is not enough, he should say — the U.S. now needs competent management to turn Iraq and the federal economy around. It’s a very powerful argument. Saying “Shrub” is an immoral liar won’t work. Saying he simply isn’t up to the task of running the country just might work, since there is ample evidence for it.
MARCU$
These are all nothing more than a good start.
Yes, they are a very good and encouraging start, but let us all do what we can to keep those trend lines going.
A good start. Now let’s do what we can – canvassing, phone banking, and other GOTV activities – to make for a great finish.
Nice Cherrypicking, but here’s a few you forgot. Btw, ARG = Kerry’s Private Poll.
Marist: Bush 49, Kerry 46, Nader 1
Reuters/Zogby Tracking Poll: Bush 46, Kerry 44, Nader 2
Florida: Quinnipiac: Bush 51, Kerry 44
Rasmussen:
Pennsylvania: Bush 47% Kerry 47%
Colorado: Bush 48% Kerry 44%
Michigan: Bush 46% Kerry 46%
Virginia: Bush 50% Kerry 44%
I think tide is turning. After the debates, GW will finally be exposed as being way over his head as president. (if not already) I’m still one of those who think the race will be a route for Kerry, similar to Reagan over Carter in 1980