washington, dc

The Democratic Strategist

Political Strategy for a Permanent Democratic Majority


A message strategy for combating the “enthusiasm gap” – Theme: This election is not about Washington. It’s about resisting a conservative attack on “people like you”.

by James Vega
In recent weeks the DNC, OFA and other Democratic campaign organizations have refined their message strategy to define the coming election as a stark choice between two vastly different alternative futures rather than a referendum on Obama’s first year and a half in office and to suggest that a wide range of distasteful policies will be pursued if the Republicans win control of the House of Representatives.
This is fine as far as it goes but it does not bring into focus the distinct and uniquely aggressive threat that the militarized and hyper-ideological “take back our country” campaign poses to Democrats across the country.
Read the entire memo.