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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

How Trump’s Conviction Hurts Him With The Right Voters

The following article by Digby is cross-posted from Digby’s Hullabaloo:

In the NY Times post-verdict survey of 2,000 people they’d surveyed before there was a perceptible shift toward Biden. It was only a couple of points but what’s meaningful about it is who shifted. Nate Cohn wrote:

Perhaps not surprisingly, the swings were relatively pronounced among young, nonwhite, less engaged and low-turnout voters. In fact, 20 percent of Mr. Trump’s previous supporters who are Black now say they back Mr. Biden.

Only 2% of non-Black swing voters shifted to Biden. Apparently, Trump’s racist belief that Black voters would like him more because he’s a convicted criminal may not be such a great idea after all.

Dan Pfeiffer writes:

This comports with my most optimistic take on this election. Trump’s lead is very fragile because it depends on people who disagree with him on most issues, don’t particularly like him, and have a history of voting for Democrats, including Joe Biden.

The defining characteristic of the persuadable voter universe is their disdain for politics and their abstention from political news. While the conviction was the biggest news event in the 2024 campaign, large swathes of the electorate saw little to no coverage of the verdict. In this era, you have to actively seek out the news. It is no longer fed to you via social media IV. In fact, Meta is actively suppressing political news as they try to pivot away from politics.

According to Data for Progress:

Notably, as of the time this poll was fielded between May 31 and June 1, only 37% of swing voters said they had heard, seen, or read “a lot” about Trump being convicted, compared with 61% of likely voters overall.

Democrats have an imperative to keep Trump’s verdict in the headlines and relate it to the larger story we are telling about why Trump is the wrong choice. We absolutely cannot let the felony conviction of the potential next President get memory-holed like so many of Trump’s previous transgressions.

I agree with this. In order to penetrate the minds of swing voters who are tuned out, apathetic and pessimistic you have to repeat things over and over again. Convicted felon Donald Trump understands this and it works.

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