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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

DCCC Launches Plan to Win More Black, Latino and Asian American Voters

We focus a lot at TDS on exploring ways the Democrats can get a bigger bite of the white working-class vote to insure a stable working majority in both houses of congress. It wouldn’t take all that much, as Andrew Levision has argued in his recent strategy memo. Of course Dems must do it in such a way that the gains are not offset by a reduceded share of African American votes or diminished Black voter turnout.

Toward that end, Juana Summers reports that “House Democrats have a new strategy to engage voters of color in the midterm elections” at npr.org, and writes:

The Democratic Congressional Campaign Committee is launching a new, multimillion-dollar effort to engage and mobilize voters of color ahead of the midterm elections, including investments in local organizing and a seven-figure research and polling effort.

The plan, the details of which were shared first with NPR, includes an initial $30 million investment to hire local community organizers, launch targeted advertising campaigns aimed at nonwhite communities, as well as building voter protection and education programs. The committee is also working to combat disinformation efforts that are specifically focused on voters of color.

The announcement comes as Democrats are preparing to defend their slim congressional majorities in 2022, and as many in the party are still assessing their unexpected losses in significant elections this month. It is an early signal of how national Democrats plan to work to ensure that the racially diverse coalition that elected President Biden and delivered victories in key states across the country that gave Democrats a bare Senate majority shows up again.

Summers quotes Democratic Congressional Campaign Committee Chair Sean Patrick Maloney, who said, “as part of the Building our Base Project, he wants “boots on the ground much earlier, not just showing up at election time, and putting the resources behind it with a culturally competent, diverse team that knows what it’s doing.”

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