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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Teixeira: Time for a Democratic Brand Reset

The following article by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from his blog:

Only a few more days of the Orange One! But Joe Biden and the Democrats have a huge challenge ahead of them in terms both of governance success and future electoral success. At The Liberal Patriot, John Halpin has a lucid analysis of the need for a Democratic brand reset to accomplish all this. You will perhaps recognize some of the themes I have touched on in my posts. But there’s plenty new here as well. I heartily endorse it all–this is exactly the course the Democratic Party needs to chart.

“Given the upcoming transition to unified Democratic control of government, it would be wise for the party as a whole—and the Biden/Harris administration and congressional leaders, in particular—to acknowledge and take steps to fix its image problem. With Republicans facing their own internal fissures post-Trump, the House majority on the line, and Democrats locked out of many state legislatures, governorships, and Senate seats across the country, the party needs to think clearly about strategies that add voters to its ranks rather than subtract them.

Unfortunately, to many voters, the Democratic party is the one where you get handed a list of 25 rules at the door about what you can and can’t say; and cliques of people—probably lawyers—whisper and size people up; and you can’t find a beer and you just want to get the hell out before the lecture on “Structural Normativity and Late-Capitalist Hegemony” gets going.

Instead, the Democrats need to be the party where people of all backgrounds get together to ensure that everyone has a job and health care. The party that stands up for American workers and businesses in the world, and that fights the bullies and thugs who prey on the vulnerable and weak. The party that welcomes new people and has their back and doesn’t cast out anyone who looks, talks, or thinks differently. The party that believes in a fair shot for everyone and special privileges for none….

With a new Biden administration taking office, it is time for a reset. What needs to be done? This is not an exhaustive list but here are a few ideas to help get the Democratic brand back on track as the party of the people, not the elites.”

Read it all! Halpin’s ideas for the reset are spot on.

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