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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Winning Back Obama to Trump Voters at No Cost

In a New York Times opinion piece, Sean McElwee and How Democrats Can Win Back Obama-Trump Defectors” and argue that “They don’t have to lose their souls to do it. Just the opposite.” It’s a familiar theme for TDS readers, but McElwee and Schaffner make a fresh case for it:

In the aftermath of Donald Trump’s 2016 election victory, analysts fiercely debated the role of the approximately six million voters who supported President Barack Obama in 2012 but shifted their support to Mr. Trump in 2016. Democratic strategists also had to worry about their future behavior: Was 2016 a temporary blip or were these voters gone forever? With newly available data from the Cooperative Congressional Election Study survey, the largest publicly-available election survey, we can now analyze what happened with these Obama-Trump voters in 2018 and what that might portend for Mr. Trump’s re-election campaign.

To understand the potential ramifications of Obama-Trump voters in 2020, it’s worth understanding how they voted in 2018. Among those who voted, three-quarters stuck with the Republican Party. But Democrats did win back about one-fifth of the Obama-Trump group in 2018, which would amount to a net swing of about 1.5 million votes. While the idiosyncratic governing style of Mr. Trump may have been one key factor in bringing Obama-Trump voters back into the Democratic fold, it wasn’t the only reason. It’s true that most Obama-Trump voters who stuck with the Republican Party in 2018 strongly approved of the job Mr. Trump was doing as president, but interestingly even half of those who flipped back to the Democratic side at least somewhat approved of Mr. Trump. Democrats won back a significant share of Obama-Trump voters not because those voters disliked Mr. Trump, but in spite of the fact that many actually approved of him.

Instead, these voters appeared to be drawn back toward the Democrats by some of the party’s bread-and butter-issues, and in spite of others. On issues like gun control, health care and the environment, these voters look remarkably like the Democratic Party’s base — those who voted for Obama in 2012, Hillary Clinton in 2016 and a Democratic House candidate in 2018. Eighty-four percent of Obama-Trump voters who voted for Democratic House candidates in 2018 want to ban assault rifles, compared to 92 percent of the Democratic base. By contrast, 57 percent of Obama-Trump voters who stayed with Republicans in 2018 support an assault weapons ban (which has far less support among the Republican base).

McElwee and Schaffner have some welcome poll numbers for Democratic presidential candidates Bernie Sanders and Elizabeth Warren in particular, noting that “Medicare for all is surprisingly popular among all Obama-Trump voters…especially those who voted for Democrats in 2018.” Further, “Eighty-three percent of those who switched back to the Democratic Party in 2018 support Medicare for all…”

Environmentalist Democratic candidates will be gladdened to note that “Seventy-three percent of Obama-Trump voters who came back to the Democratic Party in 2018 oppose the president’s decision to withdraw from the Paris Climate Agreement.”

With respect to immigration reform, however, a majority of the Democratic 2018 returnees “support building a border wall and Mr. Trump’s ban on immigration from predominantly Muslim countries.” But “two-thirds of these voters support Deferred Action for Childhood Arrivals, which allows undocumented immigrants brought to the United States as children to receive deferred action on deportation.”

With respect to racial injustice, “less than half of these voters agree that whites have advantages because of the color of their skin.” In terms of gender justice, “an even smaller share think that feminists are making reasonable demands of men.”

McElwee and Schaffner say, “These are your classic cross-pressured voters, aligned with Democrats on many policies that are part of the progressive wish list but likely to be turned off by the party’s rhetoric on identity politics.” This is not to argue that Democrats should avoid racial and gender justice concerns and immigration reform — just that the best time to address them is after winning the 2020  elections.

The authors also address the problem of 2012 Obama voters who didn’t vote in 2016, and note, “In 2018, Democrats regained some support among this group as well. About one-third turned out for the 2018 election, and Democrats won them 4 to 1.” In addition,

Half of the remobilized Obama-nonvoters are people of color and more than 70 percent are women. Unlike the Obama-Trump voters who supported Democrats in 2018, the Obama-nonvoters appear to have been remobilized by their dislike of Trump — more than 80 percent reported that they strongly disapproved of the job he was doing as president. Strong disapproval of Mr. Trump was a strong predictor of Obama-nonvoters coming back into the electorate to vote for Democrats in 2018.

The story of Democratic success in winning back the House in 2018 seems to be driven by two patterns — the ability to win back some cross-pressured members of the Obama coalition who voted for Trump in 2016, while also remobilizing former Obama voters who failed to show up at the polls two years earlier. Progressive economic and climate views unite these two coalitions, while the groups are more divided when it comes to racial justice and gender equity. Both Obama-nonvoter-Democrats (92 percent) and Obama-Trump-Democrats (88 percent) support a $12 minimum wage and a millionaire’s tax (92 percent and 79 percent).

McElwee and Schaffner note that Clinton’s 2016 campaign “aired fewer issue-based ads than any other presidential candidate since they started collecting the data in 2000,” while “In 2018 the Wesleyan researchers found that Democratic campaign ads were “laser focused” on issues, especially health care, which was the focus of more than half of the advertisements run by Democratic candidates.”

Looking towards the November election, the authors conclude, “if Democrats continue to learn from these elections, they will focus this year’s campaign on their plans to address issues like health care, wages and the environment” — these are the leading priorities that will give Dems real traction in 2020.

3 comments on “Winning Back Obama to Trump Voters at No Cost

  1. Candace on

    Are there polls out there that shows what Obama to Trump voters didn’t like about McCain/Palin and Romney/Ryan? Because some of those reasons are likely going to be similar to why they didn’t vote for Hillary and why they wont vote for Trump

    “issues like gun control, health care and the environment”.. these voters appeared to be drawn back toward the Democrats by some of the party’s bread-and butter-issues, and in spite of others. ”

    the issues that speak to personal security tend to cancel the bs. This includes being threatened with war.
    These voters bizarrely thought Trump was less likely than Hillary to get us into war and that he would magically make them wealthy. (heard it many times) Now they know that was wrong.
    There’s supposedly a pause in tensions or Trump has calmed down but things could just as easily ignite tomorrow with this president and his crew.
    (The way they are trying to cover themselves is outrageous. Does the press always have to tell us what stupid shit these people are saying? Can they all just shut the hell up for awhile?)

    Anyway, the Democratic candidates as well as the party and whatever messaging apparatus they have need to talk about issues, anything they are for or against framed by personal security and the importance of having a president that you can trust, you know someone who values integrity and who is consistent in a way that is positive.

  2. Martin Lawford on

    To judge by the examples I found on the internet archives, Hillary Clinton’s 2016 campaign ads really were low on content just as the Wesleyan Media Project report claims. I wonder, why is that so, since Senator Clinton actually had quite a few substantive platform planks on a wide variety of issues. Why didn’t her campaign ads reflect that?

    • Sawdust on

      Maybe they spent the money on ‘Trump is an a-hole’ ads, thinking that would energize women voters more than policy ads.


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