In her Axios post, “The Democratic hunt for a 2020 down-ballot message,” Sara Fischer writes that data from Advertising Analytics indicate that the content of TV and digital ads for the 2018 elections emphasized health care, which apparently served Democrats well in Senate and House races. Ads focusing on education dominated the gubernatorial contests.
Almost half of all ads for House races (48%) and Senate races (47%) focused on health care. Fischer notes that “While anti-Trump sentiment likely helped drive Democrats to the polls last cycle, there’s no question that a single, pro-policy message helped unify the electorate to overtake Republicans in the House…Republicans, who lost the House, had no unifying message.”
Democrats hunt for down-ballot message
Reproduced from Advertising Analytics. Chart: Axios Visuals
Regarding the 2020 campaign, Fischer adds that “Democratic presidential candidates‘ top issues so far have included climate change, wealth inequality and universal health care — all likely to inform the party’s message for down-ballot races in the House and Senate.” Fischer writes that “Focus groups with Democrats in key states, including Wisconsin and Ohio, suggest that messaging around the Green New Deal and Medicare for All hasn’t broken through for all Democratic voters.”
This year’s big media narrative has been the confirmation saga of Neera Tanden, Biden’s nominee for director of the Office of Management and Budget. At New York I wrote about how over-heated the talk surrounding Tanden has become.
Okay, folks, this is getting ridiculous. When a vote in the Senate Homeland Security and Governmental Affairs Committee on the nomination of Neera Tanden was postponed earlier this week, you would have thought it presented an existential threat to the Biden presidency. “Scrutiny over Tanden’s selection has continued to build as the story over her uneven reception on Capitol Hill stretched through the week,” said one Washington Post story. Politico Playbook suggested that if Tanden didn’t recover, the brouhaha “has the potential to be what Biden might call a BFD.” There’sbeen all sorts of unintentionally funny speculation about whether the White House is playing some sort of “three-dimensional chess” in its handling of the confirmation, disguising a nefarious plan B or C.
Perhaps it reflects the law of supply and demand, which requires the inflation of any bit of trouble for Biden into a crisis. After all, his Cabinet nominees have been approved by the Senate with a minimum of 56 votes; the second-lowest level of support was 64 votes. One nominee who was the subject of all sorts of initial shrieking, Tom Vilsack, was confirmed with 92 Senate votes. Meanwhile, Congress is on track to approve the largest package of legislation moved by any president since at least the Reagan budget of 1981, with a lot of the work on it being conducted quietly in both chambers. Maybe if the bill hits some sort of roadblock, or if Republican fury at HHS nominee Xavier Becerra (whose confirmation has predictably become the big fundraising and mobilization vehicle for the GOP’s very loud anti-abortion constituency) reaches a certain decibel level, Tanden can get out of the spotlight for a bit.
But what’s really unfair — and beyond that, surreal — is the extent to which this confirmation is being treated as more important than all the others combined, or indeed, as a make-or-break moment for a presidency that has barely begun. It’s not. If Tanden cannot get confirmed, the Biden administration won’t miss a beat, and I am reasonably sure she will still have a distinguished future in public affairs (though perhaps one without much of a social-media presence). And if she is confirmed, we’ll all forget about the brouhaha and begin focusing on how she does the job, which she is, by all accounts, qualified to perform.
