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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

New Coalition, ‘The Last Weekend’ Aims to Mobilize Midterm Turnout

Daniel Marans reports that “Top Liberal Groups Plan Get-Out-The-Vote Blitz On Weekend Before Midterm Election” at HuffPo Politics:

Swing Left and 22 other progressive organizations announced a joint effort Tuesday aimed at mobilizing volunteers to get out the vote for Democratic candidates in the days leading up to the Nov. 6 elections.

The Last Weekend, as the groups are calling the initiative, would serve as a national call to action from Saturday, Nov. 3 until Election Day ― a period when get-out-the-vote (GOTV) efforts are most effective. Swing Left, a post-2016 upstart that aims to help Democrats retake control of the U.S. House, believes the campaign is unprecedented in its scope and scale.

The goal of The Last Weekend is not only to maximize Democratic turnout in a midterm year, when Democratic turnout has historically been lower, but also to provide a central coordinating arm for veteran party activists and political newcomers who want to take action but are not always sure how.

This comes as welcome news to Democrats, who may be wondering why it took this excellent idea so long. “The weekend blitz’s organizers hope to create a veritable army of volunteers with formal commitments of over 1 million hours from the Saturday before the election until the election itself,” notes Marans. “Volunteers will be able to sign up for shifts at thelastweekend.org, or by texting WEEKEND to 50409.” Marans adds,

The groups behind The Last Weekend vary considerably in terms of their ideology, relationship to the official Democratic Party and area of electoral focus. The participating organizations are Swing Left, March On, MoveOn, Indivisible, Organizing for Action, the Democratic Attorneys General Association, Flippable, the Arena, Center for Popular Democracy Action, National Domestic Workers Alliance, the Latino Victory Fund, the Progressive Turnout Project, NewFounders, Mobilize America, Sister District, Wall of US, Working Families Party, Resist Bot, Stand Up America, Democrats.com, #VoteProChoice, United We Dream and the Collective PAC.

The coalition has “no single message, policy focus or script,” and the component groups have both overlapping and separate agendas. But they are all focused on working together to increase voter turnout for Democatic candidates. “What is uniting a pretty broad swath of America right now is the existential urgency of stopping the Trump agenda and ending the Republican control of Congress and state legislatures,” notes Joe Dinkin of the Working Families Party.

And not a minute too soon, given the critical importance of the 2018 midterm elections for America’s future. It would be even better if the coalition sinks long-term roots — as a permanent force for Democratic success.

Here is the first of an upcomming series of promotional videos for ‘The Last Weekend’:

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