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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Greenberg Quinlan Rosner Research: Latinas on Trump, Policies, and Voting in 2016

Findings from a National Survey of Hispanic Women

A recent poll of Latina voters commissioned by American Women, Voto Latino Action Network and iAmerica Action[1] highlights the important role of Hispanic women in this year’s presidential elections.
These women are strongly positive toward Hillary Clinton and Democrats; meanwhile, they view Donald Trump very hostilely, not surprising in the wake of his incendiary rhetoric on immigration.

Latinas face a great deal of stress around money and family, with a diverse set of concerns that covers not only economic challenges but also family and balancing their responsibilities at work and at home. Latinas, and particularly millennial Latinas, are more likely to report earning less than $15 an hour. They want to support candidates whose policy agenda will allow them to achieve a bright future, including equal pay, college affordability, paid sick days and family leave, affordable childcare, and reproductive rights.

Moreover, Latinas express more enthusiasm for voting in the 2016 elections than in the 2014 mid-term elections, driven by very polarized feelings about the political parties and candidates.

The following are key findings from a national telephone survey of 400 Latina registered voters conducted by Greenberg Quinlan Rosner Research. The survey was run in parallel with an online survey of 800 registered voters nationally.

84% of Latinas View Trump Negatively
These women come to this election with very polarized feelings toward the political parties and candidates at the top of the ticket. Latinas express strong favorable feelings for the Democratic Party, President Barack Obama, and Hillary Clinton alike, while white men and women view them negatively. At the same time, Latinas hold a negative view of the Republican Party generally, but reserve their harshest sentiments for the presumptive Republican nominee. An overwhelming 84 percent of Latinas view Trump negatively.
Latinas Clinton.png
Latinas show intense support for pay equality, college affordability, and reproductive health policies
Given the concerns facing Latinas and their hope for the future, it is not surprising that they strongly favor candidates who advocate for college affordability, pay equality, and paid sick and paid family leave in the workplace. The intensity of support is notable here, with nearly 8 out of 10 Latinas who say they would be “much more likely” to support a candidate for elected office who took these positions.
Latinas Pay.pngLatinas also strongly support policies to protect women’s reproductive health, with large majorities more likely to vote for a candidate who will protect women’s access to birth control and abortion. This includes 69 percent of Latinas under the age of 50 and 54 percent of older Latinas. Likewise, half of Latinas say they are less likely to vote for a candidate who supports defunding Planned Parenthood and passing a ban on abortion.

Overwhelming support for immigration reform policies among Latinas
Not surprisingly, strong majorities of Latinas favor policies that would provide not only allow undocumented immigrants to stay in the country and gain legal resident status, but also provide a path to citizenship. Two-thirds of Latinas strongly favor a path to citizenship, with more than nine out of ten (92 percent) favoring the policy overall. Just 13 percent of Latinas support building a fence along the border with Mexico; 83 percent oppose the plan.
Latinas Immigration.png
Latinas express strong intention to vote in 2016
Latinas have an opportunity to be a key bloc in this year’s elections. In this survey, 59 percent of Latinas report voting in 2014; now, nearly 81 percent say they are “almost certain” to vote in 2016.
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Read more at GQR here.

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