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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Democratic Senatorial Campaign Committee Launches ‘Party of Trump’ Campaign

This is a good start, from the DSCC:

This week, the DSCC launched the “Party of Trump” campaign, a sustained campaign that will feature spending across platforms including television, radio, online, Twitter and Facebook, as well as up to the minute “Party of Trump” news alerts, highlighting Republicans’ continued support of Donald Trump as the nominee. With another big round of victories on Tuesday, Trump is even closer to becoming the Republicans’ nominee. Republican Senate incumbents and candidates are to blame for the rise of this toxic, divisive element that has overtaken their party, and they’ve all pledged to support Trump as the nominee. The DSCC’s “Party of Trump” campaign will remind voters that Republican Senate candidates are running in lockstep with Trump and his toxic rhetoric.

And here’s an opening ad to help the kick-off:

Not bad for openers. It appears that the DSCC is putting more brain-power and video muscle and into the effort to take back the Senate, which is long-overdue. There is enough material to make many such ads anchoring GOP senators and senate candidates to Trump and policies that are even worse than some of his positions.
With respect to Trump, there are gobs of clever amateur videos already up on Youtube, and the DSCC should be mining them on a daily basis. Now that Facebook has become the town square for ever-increasing numbers of Americans, the party that masters its potential will likely be well-rewarded in November.

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