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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Greenberg and Carville: GOP’s Brand Tanking

From DCorps Stan Greenberg:
In our latest video, James and I discuss the challenges facing the Republican Party on the eve of critical debates over the budget and the debt ceiling. The Republican Party has a serious brand problem, and it keeps getting worse. The GOP is viewed unbelievably negatively, and even Republicans themselves agree that it is deeply divided.
Polls show the Republican brand problem manifesting itself in the Virginia gubernatorial race, and in Senate races across the country. And if Republicans damage their brand even worse by shutting down the government, we think they could trigger a revolt that might even imperil their House majority in 2014:

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