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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

The Women’s Economic Agenda: Unmarried Women Focused on Critical Economic Issues

The following is cross-posted from an e-blast by DCorps and Women’s Voices Women Vote Action Fund:
Last week, House Democrats released a new policy agenda called “When Women Succeed, America Succeeds.” Their agenda is divided into three broad policy areas–pay, work and family balance, and childcare–with policies in each category aimed at addressing fundamental challenges in women’s economic lives.
While the ways in which American families earn income has changed dramatically over the last 30 years, the laws, assumptions, institutions, and structures that govern the economy have not. This has left many women on the edge–or struggling to keep up with demands at work and costs at home.
A new survey by Greenberg Quinlan Rosner for Democracy Corps and Women’s Voices. Women Vote Action Fund confirms that a women’s economic agenda could not be more timely or necessary. In this survey, we find that an agenda specifically focused on women’s economic issues is not only the right thing to do for American women; it is also good politics for Democrats.
The Democrats’ policy agenda is stronger and more motivating when it includes women’s economic policies. We tested a range of policies on pay equity, childcare, education, worker protections, and family leave. Those who heard the women’s policies are more likely than those who did not to say that Democrats are better on the economy, looking out for the middle class and looking out for women. This is especially true among key subgroups, including all women, unmarried women, and college-educated women.
Read about the policies that voters care about now in a new memo by Stan Greenberg, Erica Seifert, and Page Gardner.
Read about our survey results.
See the graphs of the survey results.
See the topline questionnaire.

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