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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

DCorps: 10 Economic Lessons from President Obama’s State of the Union Address

The following article is cross-posted from a DCorps e-blast:
Last month, we watched President Obama’s State of the Union Address with 44 swing voters in Denver, Colorado. We have condensed our findings to 10 critical economic lessons economists, reporters, and leaders should take from this research. READ IT HERE.
1. The economy is still very difficult for voters at the pocketbook level.
2. The President can now highlight economic progress without taking credit.
3. Voters are aware of, and concerned bout, the long-term decline of the middle class.
4. Voters support a growth agenda rather than an austerity agenda.
5. Voters are looking for a balanced approach to deficit reduction.
6. There is strong support for further and more progressive tax reform.
7. Raising the minimum wage is a good start.
8. Unmarried women are still engaged and are the most engaged on economic issues affecting them.
9. Republicans are on a different path on economic issues and budget choices.
10. Voters are receptive to smarter government that invests in broad-based growth.
Click here to read the full memo from Stan Greenberg, James Carville, and Erica Seifert.
Click here to see dial charts from President Obama’s State of the Union Address.
This analysis is based on dial testing focus and group research conducted on February 12, 2013, by Greenberg Quinlan Rosner for Democracy Corps, Women’s Voices. Women Vote Action Fund, the Voter Participation Center, and the Economic Media Project. Research was among 44 swing voters in Denver, Colorado, using Perception Analyzer by Dialsmith.

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