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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

TDS Strategy Memo:Why can’t the Dems make jobs a winning political issue? It seems like it should be a “slam dunk” but it’s not. Here’s why

By Andrew Levison
One of the most exasperating Democratic failures of the last two years has been the Dems inability to turn high unemployment into a winning political issue. To many progressive Democrats the failure seems literally incomprehensible. After all, millions of Americans are deeply and painfully affected by job losses and opinion polls show with absolute consistency that voters strongly accord “creating jobs” a higher priority than deficit reduction. This holds true across an extraordinarily wide variety of different polls and question wordings.
Given these two facts, many progressives conclude that the only plausible explanation for the Dems failure is their timidity and fear of challenging conservative myths with sufficient boldness. Had Democratic candidates and officeholders displayed sufficient passion and commitment on this issue — and championed genuinely aggressive action to create jobs — many progressives and grass-roots Dems argue that they would surely have been able to mobilize the huge latent well of support that the opinion data shows must exist within the electorate.
Read the entire memo Here

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