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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

DNC/OFA Health Care Reform Ad Up and Running

CNN Political Editor Mark Preston has a report on the new DNC/Organizing for America health care reform television ad that starts running today. The 30-second ad has a simple message, targeting “fellow Democrats and centrist Republicans” in 8 states: AR, IN, FL, LA, ME, ND, NE, and OH for two weeks, urging them to “support health care reform this year.” According to Preston,

The ad running in the eight states does not mention the senators by name, but it does ask viewers to call Capitol Hill, and provides the telephone number for the U.S. Capitol switchboard. Two of the states, Arkansas and North Dakota, are represented by a pair of Democratic senators, while the six remaining states are represented by centrist Democrats and Republicans. The commercial that is running nationally follows the same script, but it does not ask people to call their senators.

The ad features five Americans describing how their health care problems are being neglected by the current system, and Preston provides the ad’s script, as follows:

“It’s Time”
Woman 1: My son has cerebral palsy and epilepsy. He’s four.
Man 1: When I lost my job, I lost my health insurance too.
Woman 2: My health insurance wouldn’t fully cover me when I got sick.
Man 2: My father in-law walks with a limp because he didn’t have health care.
Woman 3: My husband’s job covered us, until he was laid off.
Man 1: It’s time.
Woman 2: It’s time.
Man 2: It’s time.
Woman 1: It’s time for health care reform.
VO: The Democratic National Committee is responsible for the content of this advertising.
CHYRON: It’s time for health care reform. Join the fight: healthcare.barackobama.com
[State Version]: CHYRON: It’s time for health care reform.

You can watch the ad here. Thus far, most of the hundred or so comments following Preston’s post are less than insightful.

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