Greg Sargent’s Plum Line blog has some great news — the launching of “Progressive Media,” a new activist “war room” focused on pushing the Obama Administration’s agenda and message du jour. Progressive Media will be based at the Center for American Progress and will be staffed by a “nearly a dozen” activists. Sargent explains:

The Democratic operatives running the project are already holding a daily early morning call with dozens of operatives from liberal groups — labor, health care, the environment — to coordinate messaging and to deliver usable talking points for the day, according to liberal operative Jennifer Palmieri, who’s the project’s communications director.
The new war room — which is called Progressive Media — represents a serious ratcheting up of efforts to present a united liberal front in the coming policy wars. The goal of the war room will be to do hard-hitting research that boils down complex policy questions into usable talking points and narratives that play well in the media and build public support for the White House’s policy goals.
“We’re trying to break policy down into digestible bits that mean something to people,” Palmieri says, citing as an example an analysis the group did finding that 14,000 people a day are losing health care.

Progressive Media is a joint project of the Center for American Progress Action Fund and Media Matters for America Action Network and will be headed up by Tara McGuinness, an anti-war activist and former aide to Sen. John Kerry.