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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

How Voters Value ‘Electability’

In today’s USA Today Jill Lawrence adds to the discussion of “electability” as a leading motivating factor for voters begun last week in Adam Nagourney’s article in the New York Timesand extended by The American Prospect’s Terence Samuel. Where Nagourney’s report centered around a New York Times/CBS News poll conducted in New Hampshire and Iowa 11/2-11 and Samuel’s piece touched on the psychology behind the ‘heart-head’ choice, Lawrence narrows the focus some to how the candidates are playing the electability card in Iowa.

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