Like everyone else, I listened to DeSantis’s botched Twitter Spaces launch, but then reached some conclusions about the trajectory of his campaign at New York:
Before long, the laughter over the technical glitches that marred Ron DeSantis’s official presidential campaign launch with Elon Musk on Twitter Spaces will fade. We’ll all probably look back and place this moment in better perspective. Political-media folk (not to mention DeSantis’s Republican rivals and Democratic enemies) tend to overreact to “game changing” moments in campaigns when fundamentals and long-term trends matter infinitely more. Relatively few actual voters were tuned in to Twitter to watch the botched launch, and even fewer will think less of DeSantis as a potential president because of this incident.
It mattered in one respect, however: The screwed-up launch stepped all over a DeSantis campaign reset designed to depict the Florida governor as a political Death Star with unlimited funds and an unbeatable strategy for winning the GOP nomination. The reset was important to rebut the prevailing story line that DeSantis had lost an extraordinary amount of ground since the salad days following his landslide reelection last year, when he briefly looked to be consolidating partywide support as a more electable and less erratic replacement for Donald Trump. For reasons both within and beyond his control, he missed two critical strategic objectives going into the 2024 race: keeping the presidential field small enough to give him a one-on-one shot at Trump and keeping Trump from reestablishing himself as the front-runner with an air of inevitability about a third straight nomination.
To dissipate growing concerns about the DeSantis candidacy, the top chieftains of his Never Back Down super-PAC let it be known earlier this week that they had a plan that would shock and awe the political world, based on their extraordinary financial resources (fed by an $80 million surplus DeSantis transferred from his Florida reelection campaign account). The New York Times wrote up the scheme without questioning its connection to reality:
“A key political group supporting Ron DeSantis’s presidential run is preparing a $100 million voter-outreach push so big it plans to knock on the door of every possible DeSantis voter at least four times in New Hampshire, Nevada and South Carolina — and five times in the kickoff Iowa caucuses.
“The effort is part of an on-the-ground organizing operation that intends to hire more than 2,600 field organizers by Labor Day, an extraordinary number of people for even the best-funded campaigns….
“The group said it expected to have an overall budget of at least $200 million.”
In case the numbers didn’t properly document the audacity of this plan, Team DeSantis made it explicit. The Times report continues:
“‘No one has ever contemplated the scale of this organization or operation, let alone done it,’ said Chris Jankowski, the group’s chief executive. ‘This has just never even been dreamed up.’” …
At the helm of the DeSantis super PAC is Jeff Roe, a veteran Republican strategist who was Mr. [Ted] Cruz’s campaign manager in 2016. In an interview, Mr. Roe described an ambitious political apparatus whose 2,600 field organizers by the fall would be roughly double the peak of Senator Bernie Sanders’s entire 2020 primary campaign staff.
Clearly opening up the thesaurus to find metaphors for the extraordinary power and glory of their plans, one DeSantis operative told the Dispatch they were “light speed and light years ahead of any campaign out there, including Trump’s.”
Now more than ever, DeSantis’s campaign will have to prove its grand plans aren’t just fantasies. Those doors in Iowa really will have to be knocked. Thanks to Trump’s current lead, DeSantis will absolutely have to beat expectations there and do just as well in New Hampshire and South Carolina before facing an existential challenge in his and Trump’s home state of Florida. And while DeSantis had a good weekend in Iowa recently, picking up a lot of state legislative endorsements even as Trump canceled a rally due to bad weather that never arrived, he’s got a ways to go. A new Emerson poll of the first-in-the-nation-caucuses state shows Trump leading by an astonishing margin of 62 percent to 20 percent. And obviously enough, Iowa is where DeSantis will likely face the largest number of rivals aside from Trump; he’s a sudden surge from Tim Scott or Mike Pence or Nikki Haley or even Vivek Ramaswamy away from a real Iowa crisis.
Door knocking aside, a focus on Iowa, with its base-dominated caucus system and its large and powerful conservative Evangelical population, will likely force DeSantis to run to Trump’s right even more than he already has. The newly official candidate did not mention abortion policy during his launch event on Twitter; that will have to change, since he has a crucial opportunity to tell Iowa Evangelicals about the six-week ban he recently signed (similar, in fact, to the law Iowa governor Kim Reynolds enacted), in contrast to Trump’s scolding of the anti-abortion movement for extremism. DeSantis also failed once again to talk about his own religious faith, whatever it is; that will probably have to change in Iowa too. He did, however, talk a lot during the launch about his battle against the COVID-19 restrictions the federal government sought to impose on Florida even during the Trump administration. That will very likely continue.
The glitchy launch basically cost DeSantis whatever room for maneuvering he might have enjoyed as the 2024 competition begins to get very real — less than eight months before Iowa Republicans caucus (the exact date remains TBD). He’d better get used to spending a lot of time in Iowa’s churches and Pizza Ranches, and he also needs to begin winning more of the exchanges of potshots with Trump, which will only accelerate from here on out. All the money he has and all the hype and spin his campaign puts out won’t win the nomination now that Trump is fully engaged, and it sure doesn’t look like the 45th president’s legal problems will represent anything other than rocket fuel for his jaunt through the primaries. So for DeSantis, it’s time to put up or shut up.
Badger:
Thanks for the catch on Teddy’s middle initial. And you’re right, Jimmy’s religiosity was very off-putting to some Democrats. I remember reading a zillion years ago that there were some very non-born-again counties around the country where in 1976 Carter ran behind McGovern’s 1972 numbers, mainly because of his religion (which, of course, helped him a lot more in the South and in Southern-inflected areas of the Midwest).
ducdebrabant:
I dunno what’s in Edwards’ head, but I’ve suggested here on more than one occasion that he seems to be running a campaign aimed at the netroots and at more conventional Democrats who never much liked Bill Clinton. The almost slavish consistency of Edwards’ rhetoric of late with well-worn netroots themes is getting eery. There’s a dog whistle in every line. You’d have to guess this is Joe Trippi’s influence. Like most consultants who’ve blown an opportunity to win The Big One, he’s replaying the tapes and trying to get it right this time.
Ed Kilgore
Kennedy’s refusal to heal the rift hurt Carter in the general election, but at least he endorsed Carter. I tried and couldn’t think of a single instance when a Democrat left any doubt that he would endorse the nomineee. The only time I think it might have happened is when George Wallace was running, and Hillary is no George Corley Wallace. I know Edwards is going for slash and burn these days (and I worry about that, if Hillary is nominated), but is it really only a strategy? There must be something personal, because this is not the Edwards I remember — touchy, cantankerous, hyperbolic, divisive. He was never this hard on the Republicans when he ran with Kerry. If he’d attacked Cheney in these terms, we might have won.
You’re welcome, Ed. By the way, I think Senator Kennedy’s middle initial is “M” for “Moore”.
I didn’t vote in the general election in 1980 – I was away from home and didn’t get an absentee ballot – but I did support Carter in the primaries. I supported Anderson in the general but if the election were close, I’m pretty sure I’d have voted for Carter again.
FWIW, I do remember his religion – not his denomination but the fact that he was a “born-again Christian” – was a particular bone of contention amongst not a few of my liberal friends and acquaintances.
Getting back to the topic, I really don’t see any of the top tier or even the second tier candidates not supporting the nominee whoever it is. I don’t know enough about Gravel to speculate about him one way or another. I’m guessing Kucinich would support the party’s nominee, but he might also decide as a matter of principle that he couldn’t support a candidate who wasn’t sufficiently against the war which might leave Hillary out.
I think it’s possible to draw a parallel, however slight, to Howard Dean’s awkward exit from the 2004 contest. He always said he would support the eventual nominee, but there was a palpable feeling that the support would be reluctant if Kerry was nominated (untrue, as it turned out). Regardless, Dean maintained the clear pretense of independence:
“‘The bottom line is that we must beat George W. Bush in November, whatever it takes,’ [Dean] said.
But, he added, his organization [Democracy for America] will closely monitor the Democratic nominee and, if necessary, will be ‘letting our nominee know that we expect them to adhere to the standards that this organization has set for decency, honesty, integrity and standing up for ordinary American working people.'” (NYT, 2/18/04)
Now Joe Trippi has another candidate who is at least troubled by supporting an eventual nominee with whom he feels he has fundamental differences.
Unlike most Democratic politicians, especially the Clintons, Edwards entered politics relatively late in life and did not rely on the mainstream party apparatus to do so. And his biography is well-suited to his newfound adversarial populism; see Noam Scheiber’s article in The New Republic.
I guess this mini-episode solidifies Edwards’s outsider identity. But there is a thin line between outsider and outcast, and Edwards has branded himself with a sense of anger and disenfranchisement that goes beyond party identification. This has not been a winning Iowa caucus message in recent memory. I wonder if the Edwards campaign has any internal polling to suggest this year is much different.
Badger:
Thanks. I had forgotten about it, but Jimmy’s pursuit of EFK across the stage was indeed sadly hilarious. One of the few good things about today’s tightly stage-managed conventions is that nobody gets on the stage, or gets to speak, unless all the unity gestures are agreed to in advance.
On your broader point, there’s no doubt Jimmy had more detractors on the Left than HRC does today, though Carter’s poor overall political standing had something to do with it. But liberal defections to John Anderson probably cost Carter NY and MA in the general election.
Thanks for the comment!
Ed Kilgore
I immediately thought of Senator Kennedy and the 1980 campaign too.
Hopefully if the Democratic nomination does come down to a choice between Hillary and Edwards and Hillary does win (which is far from a foregone conclusion) we don’t get a repeat of the 1980 convention where Kennedy practically ran away every time Carter tried to get him for the traditional “Democratic unity” photo op.
By the way, Carter was hated by the more leftist faction of the party just as much – maybe even more – as Hillary is now.