Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
Don’t expect the polls to carry the day.
Bush is a lot smarter than most Democrats, and realizes that polls mean only present support. Once he’s gotten out there and beat the drum for a while, the polls will change.
Unless Democrats respond in kind, with Kristoff’s advice… reject it sight unseen and declare there is no Crisis.
Cranky, Allen and others.
There are big political and mechanical differences between Iraq and pushing Social Security Privatization through. Once the decision is made to go to war the nation is on a speeding train with no way to control the engineer. And all kinds of wells are tapped: general patriotism “we are at war”, “support the troops”. And once you are engaged in combat it is in many ways too late, there is no easy way to extract yourself.
Social Security is different. No one enlisted in the War on Social Security. It may be true that this president has the iron grip over his party and the media that you suggest, and that he will be able to ram some plan through even in the face of productivity numbers that suggest no crisis at all. I don’t agree with the premises, but those are issues for another time.
The problem Bush and the Republicans face is time. Whatever plan is adopted, it will require months to actually put individual accounts into place and then to allow individuals to exercise whatever limited choices in investment vehicles they have. As the actual details of the plan start coming out, mainly the fact that future benefits even with returns on the private accounts will be much less than promised under the current plan, people will begin to murmer.
Now if they were able to maintain the sense of “crisis” they might sell this as being “better than nothing”. But the only way to do this is to stop reporting economic productivity numbers altogether. 4.0% economic growth for 2004, already in the bag, simply blows the doors off the productivity models of the Social Security Trustees, not just the Intermediate Cost (which called for 2.7% in 2004 and 1.8% in 2005) that produces the 2018 and 2042 dates used by all, but all the Low Cost one that shows no long term shortfall at all (2.8% and 2.1%).
By June it will be clear that doing nothing would have been a better deal than doing something, particularly this something. And Republicans will be staring up a hill at 2006. They will be faced with having broken something that never needed a fix, lurching ever closer to that Third Rail of American politics.
The beauty is that there is no downside to cut and run here. There is no way that accounts will be set up by June and the US will have invested probably a few million dollars in staff time. The Republican Congress will have two choices: repeal it, or ride it into the Valley of Death that will be the 2006 midterms.
Bush may not care, he is not running for reelection, but the firmer he grasps that veto plan, the better for Dems in 2006.
And? Not to be rude, but it appears to me that the general public is not going to be given a chance to express its opinion. Transfer of Social Security wealth to Wall Street is already scheduled to happen, and there will be a big “burst” of support at just the right minute to satisfy the media.
Cranky
OK, but since when does this administration need informed public support to achieve its goals? And the goal here of course is not to improve investment opportunities or retirement benefits for retired Americans – it is to destroy a successful and essential government program as part of an ideological crusade to deligitimize all government programs that do not redstribute wealth upwards. They will lie and distort and dissemble to whatever degree necessary unless Democrats stand up and call this for what it is, and contesting the issue on this terrain – what the American people really want – is not what the fight is about.
That is, of course, until they start the lying.
Actually, check out Talking Points Memo – Josh points out that the Post wrote up the poll quite badly and that the numbers look better for the Democrats.
LATEST NEWS IN THE WASHINGTON STATE GUBERNATORIAL RACE
Democratic candidate Christine Gregoire put together a string of victories Wednesday against Republican Dino Rossi. The race, which still isn’t over, has been extremely close.
Permanent Defense: King County reported +59 votes for Gregoire, giving Gregoire the overall lead in the statewide manual recount by 10 votes. This does not count the 725 ballots the Supreme Court said can be counted.
The especially good news about all of this is it shows Democrats are willing to stand and fight. We won’t be intimidated by the GOP….No more stolen elections! Christine Gregoire has held on for almost two months now – and we believe she will emerge from this as our state’s Governor.
He’s hoping to scare the public into supporting his plans, a la Iraq. The advantage he had that time was that a lot of Americans wanted to lash out at Arabs–any Arabs–in the wake of 911, so they were open to persuasion. The advantage he has this time is that the relentless talk of “Social Security crisis” has eroded the public’s support to some extent, since many are skeptical that they’ll ever get benefits. It’s not as strong a card to play as the post-911 anger was, so there’s hope. Given the Democrats’ disarray, however, I’d say he has a decent chance of prevailing. The real test is whether the Dems can wake up and finally start acting like an opposition party, and not get caught up in giving the Republicans fig leafs.