Journalism 101 professors should require their students to read an excellent article in the Sunday Washington Post, “The Anatomy of Myth: How did one exit poll answer become the story of how Bush won?”. The author, Dick Meyer, editorial director of CBSNews.com, shreds the argument that concern about declining ‘moral values’ was the pivotal determinant of the 2004 presidential election. Meyer notes that responses to “a single dodgy exit poll question” ranking ‘moral values’ as the most important priority for 22% of exit poll respondents over economy/jobs (20%), terrorism (19%) and Iraq (15%) became the basis for a media bandwagon based on lazy reporting and thin suppositions about the meaning of the term.
Meyer likens the term to a “Rorschach test” holding a multitude of meanings for different people, “not a discrete, clear political issue to be set next to taxes or terrorism.” Reporters seized on the exit poll responses to the catch-all question as proof that voters were reacting to same-sex marriage, late-term abortion and other cultural concerns of the religious right. Yet to many voters, moral issues include the war in Iraq, personal integrity of the candidates, patriotism or helping the poor. Had the term “moral values” been broken down into such categories in the poll, or had terrorism and Iraq been combined, the ranking would likely have been quite different. As Meyer concludes “the moral values doctrine has morphed from a simple poll finding to a grand explanatory theory to gospel truth. This contaminated strain of punditry needs to be eradicated before it spreads further.”
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Editor’s Corner
By Ed Kilgore
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May 10: Comparing Antiwar Movements Past and Present
As a participant in anti-Vietnam War protests, I felt some clear comparisons to today’s antiwar protests was in order, so I wrote an assessment at New York:
For many a baby-boomer, the sights and sounds of student protests against U.S. complicity in Israel’s war in Gaza brought back vivid memories of the anti–Vietnam War movement of their youth and of the conservative backlash that ultimately placed its legacy in question. Some of today’s protestors consciously promote an identification with their forebears of the 1960s and 1970s. And some events — notably the huge deployments of NYPD officers at Columbia University 56 years to the day after police crushed an anti–Vietnam War protest at the school — are eerily evocative of that bygone era.
As someone who was involved in a minor way in the earlier protests (mostly as a member of the Student Mobilization Committee to End the War in Vietnam), I’m both fascinated by the comparisons and alert to the very big differences between the vast and nearly decadelong demonstrations against the Vietnam War and the nascent movement we’re seeing today. Here’s how they compare from several key perspectives.
Size: Gaza protests are smaller than anti-Vietnam demonstrations.
While early protests against Israeli military operations in Gaza were often centered in Arab American and Muslim American communities, the latest wave is principally college-campus-based, albeit widespread, as the Washington Post reported:
“The arrests of pro-Palestinian protesters at Columbia University on April 18 set off the latest wave of student activism across the country.
“The outbreak of nearly 400 demonstrations is the most widespread since the Oct. 7 Hamas attack on Israel. From the Ivy League to small colleges, students have set up encampments and organized rallies and marches, with many demanding that their schools divest from Israeli corporations.”
The size of these protests has ranged from the hundreds into the thousands, but they can’t really be regarded as a mass phenomenon at this point.
There are, however, similarities to the earliest phase of the anti–Vietnam War movement: the campus-based “teach-ins” of 1965 (the year U.S. ground troops were first deployed in Vietnam). These began at the University of Michigan and then went viral, as a history compiled by students of the university recalled:
“The March 1965 teach-in at the University of Michigan inspired a wave of more than fifty similar teach-ins at universities around the nation and directly challenged the Johnson administration’s ability to shape public opinion about the War in Vietnam. At Columbia University, just two days after the UM event, professors held an all-night teach-in attended by 2,000 students …
“At UC-Berkeley, after an overflow crowd attended the initial UM-inspired teach-in, the Vietnam Day Committee organized a second outdoor event that drew 30,000 students.”
The anti–Vietnam War movement soon outgrew its campus origins as the war intensified and U.S. deployments soared. By 1967, monster rallies and marches were held in major cities — notably a New York march that attracted an estimated 400,000 to 500,000 protesters and a San Francisco rally that filled Kezar Stadium. At the New York event, the expansion of the antiwar movement to encompass elements of the civil-rights movement that had in part inspired the early protesters was exemplified by the participation of Martin Luther King Jr., who had just made his first overtly antiwar speech at Riverside Church.
By then the antiwar movement was beginning to attract support from a significant number of politicians, mostly Democrats but some Republicans.
The pro-Palestinian protest movement could eventually grow to this scale and breadth of support, but it hasn’t happened yet.
Durability: Gaza protests are new; anti–Vietnam War movement lasted a decade.
The fight to end American involvement in Vietnam lasted as long as the war itself; protests began in 1964, grew to include a mainstream congressional effort to cut off U.S. military aid, and continued as the South Vietnam regime collapsed in 1975. It had multiple moments of revived participation. Once such moment was Moratorium Day in October 1969, when an estimated 2 million Americans joined antiwar demonstrations once it became clear that Richard Nixon had no intention of ending the war begun by Lyndon Johnson. Another was the massive wave of protests in May 1970 when Nixon expanded the war into Cambodia; student walkouts and strikes occurred on around 900 college campuses and students were killed in Ohio and Mississippi.
It’s unclear whether the pro-Palestinian protests have anything like that kind of staying power. That’s a significant issue, since the goal shared by many protesters — a fundamental shift in the power relations between Israelis and Palestinians — could be harder to execute than an end to the Vietnam War.
Focus: Gaza protests have less clear-cut goals than Vietnam demonstrations.
Most pro-Palestinians protesters have embraced multiple demands and goals: an immediate permanent cease-fire in Gaza; termination of U.S. military assistance to Israel; and an end to Israeli occupation of Palestinian territories. Campus-based protesters have also called for termination of university investments in companies operating in Israel and, in some cases, closure of academic partnerships with Israeli institutions.
If this is going to become a sustained movement rather than a scattershot series of loosely connected local protests, some clarification of tangible goals will be necessary. Some of these aims are more achievable than others. If, for example, the Biden administration and the Saudis succeed in negotiating a significant cease-fire that temporarily ends the carnage in Gaza, does that take the wind of out of the sails of protesters seeking a definitive withdrawal of support for Israel? That’s unclear at this point.
For the most part, the anti–Vietnam War protest movement had one principal goal: the removal of U.S. military forces from Vietnam. Yes, factions of that movement expanded their goals to include such war-adjacent issues as university divestment from firms manufacturing weapons, closure of ROTC programs, draft resistance, and non-war-related issues like Black empowerment and anti-poverty efforts. But there was never much doubt that bringing the troops home was paramount.
Leadership: Gaza protests include more radical organizers.
One of the reasons for a perception of unfocused goals in the current wave of protests stems from organizers with more radical positions and rhetoric than some of their followers. As my colleague Jonathan Chait has pointed out, two major groups helping organize pro-Palestinian protests subscribe to ideologies incompatible with mainstream support:
“The main national umbrella group for campus pro-Palestinian protests is Students for Justice in Palestine. SJP takes a violent eliminationist stance toward Israel. In the wake of the October 7 terrorist attacks, it issued a celebratory statement instructing its affiliates that all Jewish Israelis are legitimate targets …
“A second group that has helped organize the demonstrations at Columbia is called Within Our Lifetime. Like SJP, WOL takes an uncompromising eliminationist stance toward Israel, even calling for ‘the abolition of zionism.’”
This was intermittently an issue in the anti–Vietnam War movement, particularly as such campus-based pioneers of protests as Students for a Democratic Society drifted into Marxist sectarianism. I vividly recall an antiwar march I attended in Atlanta in 1969 wherein the organizers (mostly from the Trotskyist Young Socialist Alliance) put Vietcong flags at either end of the march and controlled bullhorns bellowing slogans like “Ho Ho Ho Chi Minh / The NLF is gonna win,” referring to the communist insurgency in South Vietnam. This effectively turned a peace rally into something very different.
But over time, the extremist wing of the anti–Vietnam War movement went its own way, falling prey to fragmentation (the collapse of SDS into at least three factions that included the ultraviolent and Maoist Weatherman group epitomized its self-marginalization) and irrelevance. If the pro-Palestinian protest movement is to last, it needs to shed its more extreme elements.
Relevance: Gaza protests aren’t impacting U.S. politics as deeply.
There was never any doubt that anti–Vietnam War protesters were talking about something that vitally affected Americans, even if it took them a while to get on board. 2.7 million American citizens served in the Vietnam War with 58,000 losing their lives. 1.9 million young Americans were conscripted into the military during that war. While what Americans did to the people of Indochina wasn’t often called “genocide,” millions of Vietnamese, Cambodians, and Laotians perished at the hands of the U.S. and its allies, and the humanitarian disaster did increasingly trouble the consciences of many people not directly affected by the conflict. As many military leaders and reactionary politicians bitterly argued for decades, U.S. public opinion eventually ended the Vietnam War.
While the rise in sympathy for Palestinians and support for some sort of cease-fire has been palpable as deaths soar in Gaza, it remains unclear how invested Americans are in any sort of policy change toward the conflict. Yes, unhappiness with Joe Biden’s leadership in this area is a real political problem for him, but much of the unhappiness stems from conservatives (particularly conservative Evangelicals) who want stronger support for Israel. And the effort to make this issue an existential threat to Biden’s renomination during the 2024 Democratic primaries failed in contrast to the major role played by anti–Vietnam War sentiment in sidelining LBJ in 1968.
Making Gaza a crucial issue in American politics grows more challenging to the extent protesters choose more radical goals, like a single secular (i.e., non-Zionist) Palestinian state. And at the same time, more modest goals could undermine the strength and unity of the protest movement if protesters reject half-measures (much as anti–Vietnam War protesters rejected “Vietnamization,” phony peace talks, and other steps that prolonged the war).
Legacy: Gaza protests could provoke a similar backlash.
Arguably, the many sacrifices and eventual triumph of anti–Vietnam War protesters were more than offset by a conservative backlash that treated the “disorder” and alleged lack of patriotism associated with protests as a social malady to be remedied with heavy-handed repression. In the 1968 presidential election, Richard Nixon and George Wallace, the two candidates who engaged in law-and-order rhetoric and often espoused more violent steps to win the war, won 57 percent of the national popular vote. Other successful conservative politicians like Ronald Reagan made crackdowns on “coddled” student protesters a signature issue.
Today, Donald Trump and other Republicans are eagerly making pro-Palestinian protests part of a law-and-order message aimed at both student protesters and the “elite” faculty and administrators who are allegedly encouraging them. If protesters deliberately or inadvertently help Trump get back into the White House, they may soon encounter a U.S. administration that makes “Genocide Joe” Biden’s look like an oasis of pacific benevolence.
We have seen extreme views on the importance of the “moral values” response to an Exit Poll question. At first it was touted as the main explanation for Bush’s victory. Then the question itself was blasted as poorly framed and practically worthless.
In fact, the question was a useful one for identifying a large and important component of Bush supporters, though it probably did not make the difference between 2000 and 2004, which was largely due to Bush’s connection to 9/11 and fighting terrorism.
But criticisms of the question as invalid miss the mark. It not only showed a large difference between Bush and Kerry voters in the main exit poll, but it did so in a comparison of open and closed questions in a Pew post-election poll, so the original finding was not just a function of question wording. Moreover, the claim that “moral values” was not an issue like the others asked about is incorrect. Was “terrorism” really an issue on which the two candidates differed? Hardly. What the choice of “terrorism” by Bush voters indicated was their view of character: Bush as a strong leader, just as moral values also was taken to indicate character, Bush as a faith-based President. Neither response was an “issue” in the sense that taxes was an issue.
Competing in terms of “moral values” will be important for a future Democratic candidate.
We have seen extreme views on the importance of the “moral values” response to an Exit Poll question. At first it was touted as the main explanation for Bush’s victory. Then the question itself was blasted as poorly framed and practically worthless.
In fact, the question was a useful one for identifying a large and important component of Bush supporters, though it probably did not make the difference between 2000 and 2004, which was largely due to Bush’s connection to 9/11 and fighting terrorism.
But criticisms of the question as invalid miss the mark. It not only showed a large difference between Bush and Kerry voters in the main exit poll, but it did so in a comparison of open and closed questions in a Pew post-election poll, so the original finding was not just a function of question wording. Moreover, the claim that “moral values” was not an issue like the others asked about is incorrect. Was “terrorism” really an issue on which the two candidates differed? Hardly. What the choice of “terrorism” by Bush voters indicated was their view of character: Bush as a strong leader, just as moral values also was taken to indicate character, Bush as a faith-based President. Neither response was an “issue” in the sense that taxes was an issue.
Competing in terms of “moral values” will be important for a future Democratic candidate.
The point about the moral values issue is NOT that it led to a wholesale win by Bush. Rather, the issue motivated people to come out who would not have come out otherwise. Remember, the election was close. A small increase in turnout was all that was needed.
If it motivated an additional 20,000-30,000 to come out, that would be important.
Martin – One answer to your lead-off question is that the largest demographic gain for Bush over his 2000 count was white women. He added about 4 million white women voters to his 2004 popular vote total, which is one way to explain his margin of victory. Other recent studies suggest that these were mostly married women. It would be interesting to know the class breakdown of these women and to get some idea of the issues that motivated them.
I second Mark Fine’s request. Tell us, if it wan’t the Jesusland people who put Bush into office, what crazies did so?
I admire and respect Ruy’s statistical analyses, but I think maybe the Democrats have gone a little overboard in looking at statistics. The same set of statistics can yield a dozen sets of conclusions.
I believe the definitive study that needs to be done will ask a lot of people these questions to gain some valuable qualitative data: did you hear Kerry’s message, did you understand his message, did you believe his message, and if you did all this, was that message or was it not important to you? Why or why not?
I simply cannot understand how rational people could vote for a man who has not really done anything to reduce tensions (he has played upon them and, if anything, increased them), improved the economy, brought any noticeable compassion to his task as he said he would, or been the “unifier” he said he would be.
Does this mean about 50% of the electorate is NOT rational? The explanation of the evangelical and theocon votes going to Bush, blocs that are not necessarily rational or pragmatic, made for a very pat explanation. If not that, then what was it?
Get that study going, somebody.
I think that the backlash against the moral values thesis has been too extreme. “Moral values” is ambiguous, of course, but the fact of the matter is that President Bush received 80% of the votes of the 22% who said that moral values was their most important issue. That suggests that a sizable number of voters interpreted moral values as meaning gay marriage, abortion, etc.