Kerry and Bush are tied at 44 percent of nation-wide RV’s, with 11 percent unsure, according to an Investor’s Business Daily/Christian Science Monitor/TIPP Poll conducted 9/22-27.
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TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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May 14: Why Everybody’s Talking About MAGA
Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
Smooth Jazz,
I would acknowledge that there were some polls that seemed to show some momentum for Dubya, but I will stick to my point that the name recognition of Gallup makes them a little more influential than other polls. Thus I think a careful critique of their process is warranted.
It is interesting that the election is soooooo close that even the polls themselves are competing.
I do like ARG and Zogby, but I do consider other polls as well.
I also get the sense that besides political junkies like us, many people are just now taking a close look at the race and I think that this will bode well for Kerry. They already know ( and don’t like) GW.
True Believer
I don’t know what to make of Zogby, as his polling techniques differ significantly from most others. Sometimes he’s right, sometimes he’s wrong. Nobody’s perfect.
But I don’t buy the theory that he intentionally biases his polls (pre-or-post 9/11.) And as to the idea that he’s in the tank with the Democratic party, I might remind everyone of the 1996 election, when his surveys showed Bill Clinton winning with a significantly lower margin than other polls forecast–and Zogby was correct. (In fact, if I recall correctly, the weekend prior to the election he had Clinton’s margin shrinking to a dangerously low 2% or so over Bob Dole.) The GOP at the time hailed him as the best pollster in the business. Maybe he’s adjusted his methods since, but I don’t think he’s deliberately cooking the numbers just to favor Democrats.
pro-Kerry — then your average is more like 3-4 points than 6-9.
Posted by km at September 29, 2004 11:17 AM
The bigger picture on all of these results are that
Bush has not moved above the 47% approval rating
month after month for the past year, if you take out
the discredited media polls.
Three other factors, the past three presidents elected by the electoral college have not been
re-elected, no president with an approval rating
below 50% has been re-elected, and no president
with negatives on the economy and war has been
re-elected. The electronic media is doing it’s best
to put the best face on this story. The true strory is that Bush is in big trouble and lack of media coverage is the major factor dragging down Kerry.
Even with all of the misinformation coming out of the electronic media, Bush’s poll standings show
how much effect the 2000 election has on the voters
perceptions. If the new voters can overcome all
of the obstacles being thrown in their way Kerry
will win easily.
Km, Point well taken, but small (3-4) leads in general translate into decisive Electoral College victories, ie 300 EC votes for the winner. Whether GWB wins by 3-4 or 6-9 makes no difference to me.
Omar,
That was prior to 9/11 when Zogby was widely viewed as a balanced pollster. Since then he has aligned himself more closely with the views of his brother Jim, the President of a Bush hating Arab organization in the US.
As a case in point, Zogby completely blew the 2002 midterms: He had Dems Mondale (MN), Cleland (GA) & Carnahan (MO) all winning by comfortable marginsl, but they all lost.
A final point to consider regarding Zogby: A few months ago he suggested the race was Kerry’s to lose and has been making very Pro Kerry comments ever since. It’s in HIS interest to tilt his poll to match HIS pre-ordained POV.
Apparently in Smooth Jazz’s world, any poll that doesn’t show a substantial Bush lead favors Dems.
We’ve clearly got two universes of polls going on out there — one assuming a whopping GOP-ID-ing edge, and one assuming 2000 status quo. The first batch are bad news for Bush, since an incumbent really needs to crack 50% or he’s in trouble; the second group say he’s home free (though with the lowest re-elect percentage of any incumbent since Truman). It’s possible on or other of these sets of polls will break decisively before Election Day, but more likely, we’ll be in the dark till returns start pouring in.
I’m not sure the general public pays as much attention to polls as we do. The newly registered voters in lower income areas wouldn’t even have the time, trying to make ends meet. Now, if only Bush’s goons will let them vote!
i think this attack on Zogby is unwarranted. Zogby got the last 2 presidential elections dead on.
Smooth,
I certainly wouldn’t characterize ARG as a Democratic poll — I thought the opposite was true.
Additionally, if you throw in Rasmussen, Economist and Fox News — all of which are Bush by two or less, and none of which can be accused of being pro-Kerry — then your average is more like 3-4 points than 6-9.
New Economist poll is also a dead heat — 46-46.
I like their poll because it has such a large sample (about 2500), which for a nationwide poll is good.
Here’s the link:
http://www.economist.com/media/pdf/YouGovM.pdf
True Believer,
I hear you, but consider this: Wash Post/ABC, CBS, Pew, AP and Battleground, all came out with results similar to Gallup – GWB up 6-9 points among RVs and a similar margin among LVs. You can trash Gallup all you want, but if ALL other polls taken at a similar time show a similar result, then there is a degree of finality that is taking over, notwithstanding the offensive against Gallup.
At the same time, I would be careful about cocooning yourself with results from ARG & Zogby ONLY as the panacea of all credible polls. These entities are arguably Dem leaning, so you focus on them exclusively at your peril. At a minumum, I would average those 2 with all the other public polls to avoid getting false comfort from sympathetic Kerry surveys only.
Great points by Steve.
Very unfortunate that Gallup is such a “brand name” that the general public accepts their information without question.
Will be interesting to see if MoveOn’s anti-Gallup ad has any effect on the polling industry.
I am very hopeful that the Zogby-Arg polls will be more accurate and lead to a big election-night surprise for Kerry.
True Believer
There has been a lot of discussion
over how polls are skewed but even
the NYT article on Gallup doesn’t
begin to touch on the systematic
disinformation that comes from
the media reading the Gallup polls
along with the GOP talking points
right off the prompter.
It used to be the CIA’s job to
influence elections overseas.
Now Porter Goss has been charged
to merge all the intelligence
agencies together.
As we observe CIA disinformation
activity in Iraq begining to be
a factor in how people vote
in the US its worth noting
that how the polls are reported
is a self fulfilling prophecy.
The GOP uses pre-emptive strikes
to paint Kerry into corners where
he can’t get his message out
Issue: Bush is a deserter in time of war
PES: swifties
Effect: Vietnam and candidate service
records are old news, everybody served
honorably.
Issue: Republican Lies
Example: Bush inherited a recession
Tax break helps economy (as we can see)
War on Terror becomes Patriot Act
Exchange Freedom for Security
Unilateral urgency of WMD’s
becomes Liberate Iraq from ruthless dictator
who tortures people in Abu Garoube
becomes bring Democracy to the Near East
becomes nation building Bush campaigned against
becomes to argue not to stay the course in the
face of an unwinnable and disastrous popular
uprising and civil war is unpatriotic
becomes polls show American voters still
support Bush on issues of terrorism and Iraq
PES: Kerry is flip flopper
Effect: Long list of Republican Lies to itemize
becomes Kerry changing his mind
about what the issues are.
Issue:Anybody but Bush
PES: Kerry is a weak candidate
Effect: Internal Democratic
anybody but Kerry
weakens base support,
Bush is perceived as strong
and effective rather than
stubborn and incompetent
Issue: Debates
PES: Bush is ahead in the polls,
Kerry as underdog needs to win
Effect: post debate spin builds on
pre debate polling
It’s like that
Gallup, Strategic, Vision,
Survey USA, ABC, CBS, NBC, CNN,
Time, Newsweek, the Washington Post
all use the same old discredited
methodology.
Zogby, ARG, Rasmussen, TIPP/CSM,
and others that match their sampling
to the actual demographics get
better results.
Having polsters, pundits and
reporters less knowledgable about
the election than the people
who get their information from
the net is something new.
The next step would be to get to
the point where what we know
get’s disseminated with the same
force as cable news and radio.
Talking points should be poll
skewing not rules of debate.