Now that we are into the 2022 primary season, it’s time to lay down some markers on how to evaluate Donald Trump’s candidate endorsement strategy, which will inevitably get attention. I offered some preliminary thoughts at New York:
Ever since he became president, Donald Trump has made a habit of endorsing a lot of candidates for office. According to Ballotpedia, as of today, he has endorsed a total of 497 primary- or general-election candidates, 192 of them since leaving the White House. Trump, of course, claims his endorsements have been a smashing success. A day after his attempt to get revenge on his Georgia enemies failed spectacularly, he was boasting of his prowess on Truth Social:
“A very big and successful evening of political Endorsements. All wins in Texas (33 & 0 for full primary list), Arkansas, and Alabama. A great new Senatorial Candidate, and others, in Georgia. Overall for the “Cycle,” 100 Wins, 6 Losses (some of which were not possible to win), and 2 runoffs. Thank you, and CONGRATULATIONS to all!”
But is Trump actually a midterms kingmaker? The answer is a bit trickier than simply checking his math. The former president has been furiously padding his win record by backing unopposed House incumbents in safe seats, so the numbers don’t tell us much. Instead, let’s look at the objectives behind his aggressive midterms enforcement strategy and how well he’s meeting each goal.
Everyone knows Trump is self-centered to an extreme degree, but there is a rational motive for him wanting to enter every political conversation: It keeps his name in the news and his opinions on people’s minds. This requires some effort given Trump’s loss of key social-media outlets and of the levers of presidential power.
He’s meeting this objective well so far. It’s a rare 2022 Republican primary in which Trump’s support or opposition is not an issue of discussion. He has endorsed 16 gubernatorial candidates, 17 Senate candidates, 110 House candidates, 20 non-gubernatorial statewide elected officials, and even 18 state legislators and three local elected officials. That means a lot of jabbering about Trump and a lot of speculation about who might win his support. And even where his candidates have fallen short, the signature MAGA themes of immigration, “election security,” and “America First” have been on most candidates’ lips. Arguably, Trump nemesis Georgia governor Brian Kemp ran a MAGA campaign.
Some of Trump’s endorsements are meant to settle old scores with Republicans who thwarted his efforts to reverse his 2020 loss or supported one of his two impeachments. In addition to punishing figures such as Representative Liz Cheney, Trump hopes withholding his support from disloyal Republicans will serve as deterrent to anyone who might disobey him in the future.
This is why the victories of Kemp and Secretary of State Brad Raffensperger in Georgia were so damaging to Trump’s brand: These two men (especially Raffensperger, who not only mocked Trump’s election-theft fables and defied his orders to “find” votes for him but wrote a book about it) stood up to the boss on an important matter and didn’t lose their jobs over it. That could be dangerous for Trump if it continues.
Trump demonstrates his power through his ability to instruct Republicans on how to vote and by making his good will the coin of the realm for Republican aspirants to office. From that point of view, the ideal primary for the former president was probably Ohio’s Senate contest on May 3. All but one of the candidates spent months seeking his favor, and the lucky beneficiary of his endorsement, J.D. Vance, surged to victory on the wings of MAGA support. Similarly, in Pennsylvania, Trump managed to get multiple Senate and gubernatorial candidates to dance to his tune before settling on Doug Mastriano for governor (a win) and Mehmet Oz for the Senate (a possible win; his duel with David McCormick has gone to overtime with a recount and a court case).
Trump didn’t do so well in instructing his voters in Idaho, Nebraska, and Georgia, losing gubernatorial primaries in all three. But he barely lifted a finger on behalf of Idaho lieutenant governor Janice McGeachin against Brad Little, and you can’t really blame him for his Nebraska candidate, Charles Herbster, being accused of groping multiple women (though you can certainly blame him for not only sticking with Herbster after the allegations emerged but also advising him to deny everything and fight back).
Here, again, the results in Georgia were devastating for Trump. Voters in the state emphatically rejected Trump’s repeated and incessant instructions to vote again Kemp and Raffensperger; in the gubernatorial race in particular, there was no doubt about his wishes. Yet Kemp won with nearly three-fourths of the vote. That level of voter disobedience hurts.
If we assume Trump is running for president in 2024, then it makes perfect sense for him to attach his name to a midterm Republican campaign effort that, for reasons that have nothing to do with him, is likely to be successful. Getting in front of a parade that is attracting larger and more enthusiastic crowds is a surefire way to look like a leader without the muss and fuss of having to make strategic decisions, formulate message documents, raise money, or plot the mechanics of a get-out-the-vote campaign.
Trump’s success in making himself the face of the 2022 Republican comeback will, of course, depend on what happens in November. At least three of his endorsed Senate candidates (four if Oz prevails in the Pennsylvania recount) are already Republican nominees in top November battlegrounds. He has also endorsed Senate candidates in future 2022 primaries in Alaska, Arizona, Florida, Nevada, and Wisconsin, which should be close and pivotal races in November. If the Senate candidates Trump has handpicked underperform (e.g., Georgia’s Herschel Walker, whose personal and business backgrounds have come under scrutiny) or, worse yet, cost the GOP control of the upper chamber, you can bet Mitch McConnell and many others will privately or even publicly point fingers of angry accusation toward Mar-a-Lago. The same could be true in states holding crucial gubernatorial elections.
Portraying himself as the leader of a Republican midterm wave may conflict with some of Trump’s other goals. For example, he may need to put aside his thirst for vengeance against Kemp to back the GOP’s crusade against Democrat Stacey Abrams (whom Trump once said he’d prefer to Kemp). More generally, if Trump makes himself too much of the 2022 story, he could help Democrats escape the usual midterm referendum on the current president’s performance. In that case, 2022 could serve as a personal disaster rather than a bridge to his 2024 return to glory.
Georgia’s primaries presented multiple danger signs for Trump’s 2022 strategy of aligning himself with winners, intimidating his enemies, and remaining the center of attention. But despite his recent setbacks, there are no signs Trump is shifting tactics, and it’s a long way to the final reckoning in November.
Why can’t we get some better trolls? Bring back S Robinson!
Bush didn’t win the debates. He won the spin war afterwards.
After the first debate, the consensus from pundits and undecideds was that Gore had won.
But it wasn’t long before the RNC served up its talking points and the media started parroting them and suddenly things were back onto script (Gore is a big fat liar).
Dave,
I don’t underestimate Bush as a debater. He has a great advantage of having the bar always set low. Fortunately for Kerry, the same seems to be happening. I remember the last time Ted Kennedy debated during his re-elction. It seemed everyone was expecting a bumbling drunk to be on the stage. He went on to destroy his opponent, the now governor Mitt Romney I believe, by having a firm grasp of all of the issues. I don’t think either has an advantage on the “low bar” issue. Thinking about it, I guess it’s pretty sad when you don’t expect a lot from the leader of the free world!!
Re: The debates
The recent issue (jul/aug) Atlantic Monthly had a good article on the upcoming debates. They were calling it assymetrical warfare.
Basic points: Do not underestimate Bush. He has ‘beat’ a number of qualified opponents in debates – including Ann Richards and Al Gore – by staying on point, on message. Kerry wins debates by out-thinking his opponents and staying in control and command of everything going on.
A very worthwhile read.
Mara,
I’m sure that Bush’s people going to try and minimize the height issue by wanting them to sit, etc. But, one of the debate formats is going to be a town meeting style. That will mean, no podiums, or anything else for Bush to hide behind. Even in the other formats, they will meet at center stage both before and after the debate to shake hands. But, I’m sure that the Bushies are probably going to try and stop that too.
The good thing is, Kerry will overshadow him on the issues , as well.
Keith,
I remember reading about Kerry agreeing to something that would equalize the height gap – sitting down or allowing Bush to stand on a soap box, something. Wish I could remember where I read it. Anyone else hear about this? I am serious.
I have no worries about Kerry’s speech. Being originally from Massachusetts, I have seen him speak on a number of occasions. If they are purposely setting the bar low, it will look like he hits a home run. Where he’ll really take it to Bush will be in the debates. I remember the one when he was in a tough race for the Senate against, the then popular governor, Bill Weld. He is great in a debate format. Plus, he’ll tower over Bush physically. Never a bad thing when you’re trying to look “pesidential.”
Political pundits are like sports reporters — today’s game is always the most crucial..at least until tomorrow’s rolls around. It’s obviously helpful if a candidate gives a solid speech at the convention (and most, even such dullards as Gerry Ford and Mike Dukakis, have been proclaimed to have done so). But the effects are ephemeral, and the election in the end comes down to basics: how is the incumbent doing, and is the challenger minimally acceptable as alternative? By the standards of today’s thinking, Reagan was a spectacular flop at convention 1980, since he couldn’t establish a convincing lead against an incumbent with 40% approval. In that case, pundit conventional wisdom is that Reagan “made the sale” at the late debate with Carter (so I guess there’s more than one “last chance”), but even there, post-debate polls didn’t show an instant jump: the race was considered too close to call right up until the returns started flowing in. So maybe Reagan was always going to get the anti-Carter majority, and none of the rest mattered.
For Kerry’s future, there are far more important things than his speech — specifically, continuing news from Iraq, and the upcoming economics/jobs reports.
Agree that Kerry’s speech is of limited importance. Remember, Gore gave a fine speech at the 2K convention, but it didn’t seem to have much impact on election day. The October-November ad blitz and the debates will be more important.
Bob–if you feel confident that your political beliefs are correct, I recommend that you test them by reading “We’re Right, They’re Wrong” by James Carville. If you’re sure that your way of political thinking is really what it should be, then what’s stopping you? I read “See, I Told You So” by Rush Limbaugh, and I was not convinced. If it gets too tough, just read this exerpt:
http://pearly-abraham.tripod.com/htmls/james-right.html
There’s always “Had Enough?” but that’s a pretty long one–it’s James Carville writing a book about the Bush presidency.
Hey everybody, we’ll make him look stupid instead of struggling with difficult questions!!
Hey, I never said that I didn’t go to Public (government) school! 🙂
“will” should be “with”
See, the effects are showing already!
Thanks for bumping my IQ down a couple of notches will your post, Bob.
You know, it must be nice for Democratic Despots to have a bunch of mindless followers for ‘Crats to vote for them. Some of the crap that I heard slithering out of Clinton (x2) just amazed me. How do you people believe that stuff?
Don’t worry, I am not a Bush supporter either…he is waaaay too liberal. Yes, Bush is a liberal. Kind of harsh, but a liberal in sheeps clothing.
Does anybody realize that Kerry has no plan, except that he has a plan? Hows he gonna reduce debe? hows he going to provide socialized health care, without turning this nation into a socialist one? does anybody read the great philosopher historians??
But alas, seems that the only thing we learn from history, is that we don’t learn from history. And liberalism is just what the mindless clinton coolaid masses need.
Ruy, I would be interested in your coments on the latest ABC/Washington Post Poll showing Bush in the lead?
Good article. I agree. It’s too late for Kerry to attempt to reinvent himself. Besides, that would only play into the Republican’s referring to the convention as the “extreme makeover.”
I’m also tired of hearing all the pundits talk about how Clinton or Edwards might overshadow Kerry. I don’t think that’s the case at all. Everyone knows who the nominee is. They’re all building up Kerry. Quit making controversey where there is none.
If the ability to give a rousing speech was so important to the public in choosing a president, then Bush would be a political dead man.