Until recently, Democrats’ biggest concern about the 2024 youth vote was that millennial and Gen-Z voters were so disappointed with our octogenarian president that they might not turn out in great enough numbers to reelect Joe Biden. Young voters were, after all, the largest and most rapidly growing segment of the Democratic base in the last election. But now public-opinion surveys are beginning to unveil a far more terrifying possibility: Donald Trump could carry the youth vote next year. And even if that threat is exaggerated or reversible, it’s increasingly clear that “the kids” may be swing voters, not unenthusiastic Democratic base voters who can be frightened into turning out by the prospect of Trump’s return.
NBC News reports it’s a polling trend that cannot be ignored or dismissed:
“The latest national NBC News poll finds President Joe Biden trailing former President Donald Trump among young voters ages 18 to 34 — with Trump getting support from 46% of these young voters and Biden getting 42%. …
“CNN’s recent national poll had Trump ahead of Biden by 1 point among voters ages 18 to 34.
“Quinnipiac University had Biden ahead by 9 points in that subgroup.
“The national Fox News poll had Biden up 7 points among that age group.
“And the recent New York Times/Siena College battleground state polling had Biden ahead by just 1 point among voters ages 18 to 34.”
According to Pew’s validated voters analysis (which is a lot more precise than exit polls), Biden won under-30 voters by a 59 percent to 35 percent margin in 2020. Biden actually won the next age cohort, voters 30 to 49 years old, by a 55 percent to 43 percent margin. In 2016, Pew reports, Hillary Clinton won under-30 voters by a 58 percent to 28 percent margin, and voters 30 to 44 by 51 percent to 40 percent.
So one baby-boomer Democrat and one silent-generation Democrat kicked Trump’s butt among younger voters, despite the fact that both of them had their butts kicked among younger primary voters by Bernie Sanders. It’s these sort of numbers that led to a lot of optimistic talk about younger-generation voters finally building the durable Democratic majority that had eluded the party for so many years.
What’s gone wrong?
For one thing, it’s important to note that yesterday’s younger voters aren’t today’s, as Nate Silver reminds us:
“Fully a third of voters in the age 18-29 bracket in the 2020 election (everyone aged 26 or older) will have aged out of it by 2024, as will two-thirds of the age 18-to-29 voters from the 2016 election and all of them from 2012. So if you’re inclined to think something like “gee, did all those young voters who backed the Obama-Biden ticket in 2012 really turn on Biden now?”, stop doing that. Those voters are now in the 30-to-41 age bracket instead.”
But even within relatively recent groups of young voters, there are plenty of micro- and macro-level explanations available for changing allegiances. Young voters share the national unhappiness with the performance of the economy; many are particularly afflicted by high basic-living costs and higher interest rates that make buying a home or even a car unusually difficult. Some of them are angry at Biden for his inability (mostly thanks to the U.S. Supreme Court) to cancel student-loan debts. And most notoriously, young voters are least likely to share Biden’s strong identification with Israel in its ongoing war with Hamas (a new NBC poll shows 70 percent of 18-to-34-year-old voters disapprove of Biden’s handling of the war).
More generally, intergenerational trust issues are inevitably reflected in perceptions of the president who is turning 81 this week, as youth-vote expert John Della Volpe recently explained:
“Today many young people see wars, problems and mistakes originating from the older generations in top positions of power and trickling down to harm those most vulnerable and least equipped to protect themselves. This is the fabric that connects so many young people today, regardless of ideology. This new generation of empowered voters is therefore asking across a host of issues: If not now, then when is the time for a new approach?”
All of these factors help explain why younger voters have soured on Uncle Joe and might be open to independent or minor-party candidates (e.g., Robert F. Kennedy Jr., Cornel West, Jill Stein, or a possible No Labels candidate). But they don’t cast as much light on why these same voters might ultimately cast a ballot for Donald Trump.
Trump is less than four years younger than Biden and is about as un-hip an oldster as one can imagine. He’s responsible for the destruction of federal abortion rights, a deeply unpopular development among youth voters (post-election surveys in 2022 showed abortion was the No. 1 issue among under-30 voters; 72 percent of them favored keeping abortion legal in all or most cases). His reputation for racism, sexism, and xenophobia ought to make him anathema to voters for whom the slogan “Make America Great Again” doesn’t have much personal resonance. And indeed, young voters have some serious issues with the 45th president, even beyond the subject of abortion. In the recent New York Times–Siena battleground state poll that showed Trump and Biden about even among under-30 voters, fully 64 percent of these same voters opposed “making it harder for migrants at the southern border to seek asylum in the United States,” a signature Trump position if ever there was one.
At the same time, under-30 voters in the Times-Siena survey said they trusted Trump more on the Israel-Hamas conflict than Biden by a robust 49 percent to 39 percent margin. The 45th president, needless to say, has never shown any sympathy for the Palestinian plight. And despite the ups and downs in his personal relationship to Bibi Netanyahu, he was as close an ally to Israel’s Likud Party as you could imagine (among other things, Trump reversed a long-standing U.S. position treating Israeli settlement activity in the West Bank as a violation of international law and also moved the U.S. Embassy from Tel Aviv to Jerusalem, a gesture of great contempt toward Palestinian statehood). His major policy response to the present war has been to propose a revival of the Muslim travel ban the courts prevented him from implementing during his first term.
But perceptions often differ sharply from reality. Sixty-two percent of 18-to-29-year-old and 61 percent of 40-to-44-year-old voters said they trusted Trump more than Biden on the economy in the Times-Siena survey. It’s unclear whether these voters have the sort of hazy positive memories of the economy under Trump that older cohorts seem to be experiencing or if they instead simply find the status quo intolerable.
In any event, the estrangement of young voters provides the most urgent evidence of all that Team Biden and its party need to remind voters aggressively about Trump’s full-spectrum unfitness for another term in the White House. Aside from his deeply reactionary position on abortion and other cultural issues, and his savage attitude toward immigrants, Trump’s economic-policy history shows him prioritizing tax cuts for higher earners and exhibiting hostility to student-loan-debt relief (which he has called “very unfair to the millions and millions of people who paid their debt through hard work and diligence”). Smoking out the 45th president on what “Trumponomics” might mean for young and nonwhite Americans should become at least as central to the Biden reelection strategy as improving the reputation of “Bidenomics.” And without question, Democrats who may be divided on the Israel-Hamas war should stop fighting each other long enough to make it clear that Republicans (including Trump) would lead cheers for the permanent Israeli occupation of Gaza and the West Bank while agitating for war with Iran.
There’s no world in which Donald Trump should be the preferred presidential candidate of young voters. But it will require serious work by Team Biden not only to turn these voters against the embodiment of their worst nightmares but to get them involved in the effort to keep him away from power.
muckdog,
Afraid to dive deep into what?
I don’t think anyone is arguing that the country is not still fairly evenly divided. But Kerry is now ahead in almost every single national poll. That can’t be good news for Bush, especially when conventional wisdom says that the undecideds will break for the challenger as election day looms near.
I’m not sure how you can say his message isn’t ‘selling well’ when he’s ahead in the polls, and when we’re still in the middle of summer with a lot of people still not paying much attention. I think a lot of people haven’t taken the opportunity to hear John Kerry’s message yet.
These “message readjustments” in the Bush campaign, to me, are reassuring signs that they know they’re in big trouble. They are trying to bend their tin ear to what the bulk of the electorate are telling them, but: “many call you the elite – I call you my base”.
The “base” – big business owners – was distressed during the boom because high employment led to what Greenspan called “wage pressure”. Wage presssure!?!?! I nearly fell over laughing! Those darn employees gettin’ uppity agin! Askin’ fer more money, th’ greedy bastards! W can only satisfy them by keeping unemployment high. This strategy, if he was able to do anything about it at all, seems to have worked too well! Since the economy failed to rebound “because” of tax cuts for the wealthy (I’m in the top 7% income bracket and they didn’t cut MY taxes that much), what then is the republican message? I don’t think more of the same is gonna cut it…
That WSJ journal article is in conflict with a piece in Barrons this weekend, citing Bureau of Labor Statistics regarding who is participating in the recovery. Most of the jobs are higher-wage jobs, according to the BLS.
Because Bush’s economic medicine did turn around the economy. The economy is surging ahead at the fastest rate in over 20 years.
What’s different now is global competition and the emergence of biotechnology and health care as the booming domestic industry, and the increasing supply of lower-wage technology workers overseas.
Bush should be talking about the expanding economy, AND the need to continue to improve.
I don’t think the Kerry misery message is selling well. Despite all the bad news for Bush, movies and op-ed spinning, the polls are even. And Kerry didn’t get much of a bounce from picking Edwards. Which is very strange indeed. Usually the challenger has a pretty big bump. Not Kerry.
Afraid to dive deep into that one?
Great article but… WHY ISN’T KERRY DOING ANYTHING?!
http://www.thenation.com/doc.mhtml?i=20040802&s=phillips
Kevin Phillips has written a very good article about how Kerry can beat Bush. It is refreshing, and backed up by historical precedent. Well worth the read.
That’s fast. AP today:
“”You’re probably here thinking I’m going to spend most of the time attacking my opponent,” Bush told the crowd. “I’ve got too much good to talk about.”
The president hardly mentioned Democratic rival John Kerry while contending that a second Bush term in the White House would extend the programs of tax relief and education reform enacted in the past four years. ”
This is off topic but I wanted to get your comments since you guys are so insightful. I live in one of the battleground states, SouthWest FL. Lately we are being bombarded by negative ads from the Bush campaign blasting Kerry. These ads are numerous not only on TV but on local radio as well. I’ve noticed that the new ads don’t feature a male narrator with a sarcastic tone but a female narrator who sounds sincere yet concerned. It is weird to hear a Bush ad on our local “oldies” radio station placed between Buffalo Springfield’s “There’s Something Happening Here” and The Beatles’ “Revolution”. These ads WILL have an effect on some people and the Kerry campaign needs to do something. I have a suggestion. Let me know if you think its a good one. If its not; let me know this too. After all, this is how we learn.
Kerry/Edwards should combat these ads by running their own ad (particularly on Radio) decrying the general negative nature of the Bush ads and the distortions and lies contained in them. I know it would be impossible to run an ad addressing all of these distortions but they should run a general ad urging the public to be wary of what they hear in these negative Bush ads. They should also direct the public to an easy source where they can read the truth about Bush’s allegations and see the explanations for certain allegations: such as why Kerry voted against the so-called Laci Peterson bill.
Perhaps the public could be directed to johnkerry.com where a PROMINENT link could be placed on the homepage addressing the lies and distortions of the Bush ads. Or better yet…Perhaps they could be directed to a new website: adlies.com or something. I hope you understand what I am suggesting. Kerry needs a way to fight this negative advertising beyond just a 10 second sound bite on MSNBC. Most people probably wouldn’t even visit the website BUT, Producing just one major ad that attacks the Bush campaign for going way overboard with the negative attack ads will accomplish at least 3 objectives:
1) It will instill in the public consciousness a doubt when they hear the myriad negative Bush ads.
2) It will demonstrate that Kerry is not just going to sit down and take it but he is FIGHTING BACK! He can even stay on the “high road” and keep running positive ads. His only negative ad will be an ANTI-negative ads ad!
3)It will offer the people a source to find the truth if they desire.
I can hear the end of the ad in my head right now:
(A sincere but concerned female voice)” Please visit JohnKerry.com now and click on the link, “AdLies” to see just how untrue and distorted the Bush Campaign’s negative ads have become. You will be glad you did.”
It would also be nice if we could make it clear that Bush has not lowered taxes at all. He has lowered tax rates. We are taking less taxes right now, but only because we are running unprecedneted deficits (not really, but nominally, and with the demographic sistuations they really are unprecedented).
However, in order to reduce taxes we need to reduce the amount of money that the government requires to run. On that count, Bush has masively raised taxes, and offers only empty rhetoric to do anything other than that.
We really should be pointing out that Bush has not lowered the tax burden, simply shifted it.
Sounds like someone with no real solutions telling his client — “hey, this message is doing great numbers for them, let’s co-opt it and use it ourselves”. Imitation = sincerest form of flattery, and all that. Or, more accurately, “watch what they do, then steal what works and make it your own!”
Yes, there are always going to be those drawn to the Republicans’ message about taxes. There are many people who are Republicans based almost solely on the tax issue, so I don’t see why they would ever stop harping about cutting taxes.
That said, the last polls I’ve seen on this issue stated a majority of people would rather do things such as have universal health insurance, pay down the debt, and fix social security even if it meant not getting tax cuts.
So while this strategy gives the Republicans a definite advantage among a certain segment of the population, I agree with Ruy in that I don’t think it’s something that would miraculously bring a bunch of undecideds into the fold.
I would be hesitant to imply that the Republican strategy of offering more tax cuts as a panacea for our economic concerns will not work, especially because it is “more of the same.”
Anecdotally, I know many moderates/independents who are swayed by the “tax cut” message every election year — that is, until you explain what goes with tax cuts, namely cuts in social spending and ballooning deficits.
Only if Kerry-Edwards can respond quickly to any discussion of further tax cuts by pointing out Bush’s promise to halve the deficit in five years, and pointing out the dissonance between the two proposals, can they effectively counter this very popular message.
That said, there is polling evidence that when you ask Americans about upper-Income taxes specifically, they tend to think that the rates are probably too low versus too high by 63% to 9%.
http://www.pollingreport.com/budget.htm
(Scroll down on the April 2004 Gallup poll)
Today’s Wall Street Journal has this article you may want to check out. Headlined:
“Affluent Advantage: So Far, Economic Recovery Tilts To Highest-Income Americans — They Gain More, Spend More; With Job Market Rising, Will Others Feel Rebound?”