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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

The Rural Voter

The new book White Rural Rage employs a deeply misleading sensationalism to gain media attention. You should read The Rural Voter by Nicholas Jacobs and Daniel Shea instead.

Read the memo.

There is a sector of working class voters who can be persuaded to vote for Democrats in 2024 – but only if candidates understand how to win their support.

Read the memo.

The recently published book, Rust Belt Union Blues, by Lainey Newman and Theda Skocpol represents a profoundly important contribution to the debate over Democratic strategy.

Read the Memo.

Democrats should stop calling themselves a “coalition.”

They don’t think like a coalition, they don’t act like a coalition and they sure as hell don’t try to assemble a majority like a coalition.

Read the memo.

The American Establishment’s Betrayal of Democracy

The American Establishment’s Betrayal of Democracy The Fundamental but Generally Unacknowledged Cause of the Current Threat to America’s Democratic Institutions.

Read the Memo.

Democrats ignore the central fact about modern immigration – and it’s led them to political disaster.

Democrats ignore the central fact about modern immigration – and it’s led them to political disaster.

Read the memo.

 

The Daily Strategist

June 15, 2024

HRC vs. GOP: Victory?

by Scott Winship
Mark Schmitt recently took issue with this op-ed by James Carville and Mark Penn asserting Hillary Clinton’s electability in the 2008 presidential election. Criticizing them for their lack of any empirical case, Mark cites approvingly the Strategist’s philosophy of “facts, not factions”. Matt Yglesias followed with a piece examining Clinton’s performance in New York relative to Chuck Schumer, Al Gore, and John Kerry in arguing that she would be a weak candidate. Now Garance Franke-Ruta has linked to a new Gallup poll that sheds additional light on this question. So let’s look at some facts.
While Garance’s post revolves around the views of Democrats toward Senator Clinton, what really matters for the electability question is how independents view her. According to a recent ABC/Washington Post poll, 48 percent of indies have a favorable opinion of her, while 46 percent view her unfavorably. (The rest are unsure.) This is remarkably close to John Kerry’s 49-48 margin among independents in the 2004 election. So an initial conclusion is that with Clinton heading the Democratic ticket, we will be dealing with another nail-biter in 2008. (Of course, much depends on the Republican ticket.)
On the other hand, Clinton’s favorability among Republicans – 26 percent – is significantly larger than Kerry’s performance among Republicans (a whopping 6 percent). Presumably she would end up getting substantially less than a quarter of the Republican vote in 2008, but it may be that she can attract enough Republican women to improve on Kerry’s performance.
That said, when respondents get the chance to say they are undecided as to Clinton’s favorability, just 11 percent of Republicans and 28 percent of independents are favorable toward her while 62 percent and 37 percent view her unfavorably. So, much of her support is tenuous.
That means a big question is whether Clinton’s popularity would go up or down over the course of a primary and general election campaign. Of course there is the possibility that many independents and Republicans who view her favorably will ultimately decide they do not want to relive the battle between the Clintons and the Vast Right-Wing Conspiracy. Many of them may not approve of having Bill Clinton back in the White House, particularly as First Gentleman.
I suspect, however, that Republicans would shy away from the sorts of attacks unleashed against the Clintons in the 1990s. One has to believe that the losses they sustained in the 1998 elections taught them that it is possible to go too far. Indeed, Hillary Clinton’s favorability ratings have fluctuated between 44 and 54 percent since the start of Bill’s second term…except during and after the Lewinsky scandal, when they jumped 8 points in the first days that it broke and remained at 59 percent through mid-1999 (when she revealed she was considering a Senate run). If the Republican nominee has had an extramarital affair, alluding to the Clintons’ marital dramas will prove risky too.
No, they will have plenty to work with without having to prime swing voters to remember the various Clinton scandals. For one, there is HillaryCare. With health care as a major campaign issue in 2008, I suspect that the Republicans would rather face Clinton than other Democrats (who will have their own health care plans and no baggage from 1994). But the Gallup poll Garance links to reveals a second promising front for Republicans.
Among independents, the most common reason given for disliking Clinton was, “Wavers too much on issues to her advantage/wishy-washy.” If the campaign began today, she would go into it with 12 percent of independents believing she’s Clintonesque and a flip-flopper. These are basically the same characterological flaws that Republicans used effectively in the past four Presidential elections. Twelve percent may not seem that high, but keep in mind that this is before the GOP slime machine kicks in. You can bet the 527 groups will be out in full force, if not Rove or his protégés.
Furthermore, Clinton will face strong pressure in the primaries to change her Iraq position and to move to the left generally. As Howard Dean’s candidacy did to Kerry, Russ Feingold’s will set Clinton up to be more effectively portrayed as a flip-flopper in the general election. Indeed, it may be worse for Clinton. She will have much more successfully portrayed herself as moderate going into the primaries (before she zigs) than Kerry did, and because the netroots are feeling far less accomodationist today than in 2003 (at least on Iraq), she will have at least as far to zag in the general election.
So is Clinton electable? Sure. Is it likely she’d be elected? Much less clear. The evidence above gives reason to think that with Clinton as the nominee, 2008 could be the third carbon-copy presidential election in a row for Democrats, which would leave them agonizingly short of victory again. But with the current 50/50 Nation, it’s impossible to say with much confidence what would actually happen.
Update: Regarding Mark’s main question as to whether Clinton is likely to attract strong support from women in general and married and non-Democratic women specifically, I’ve tabulated some evidence from the 2004 National Election Study. Women, but not men, rated Clinton higher than they did Kerry on a “thermometer” scale where 0 equals very cool feelings and 100 equals extreme warmth. The average for Clinton was 59, versus 54 for Kerry. Men rated both between 50 and 51. So Carville and Penn seem correct here. On the other hand, Clinton’s boost among married women was no larger than her boost among married men, and much smaller than among single women. Married women rated Clinton 53 and Kerry 50, compared with 48 and 46 for married men and 66 and 59 for single women. Among Republican women, there was no boost, and she was barely any more popular than among Republican men. The average score for Clinton was 31, compared with 32 for Kerry. The figures for Democratic women were 80 and 73; for Republican men, 28 and 29. Finally, Clinton averaged 63 among independent women, while Kerry averaged just 55. Among independent men, on the other hand, she averaged 52 to Kerry’s 54. So while there’s some evidence a Clinton presidency would energize independent women (including married independent women, which I don’t show here), there’s little to indicate that it would convert other married women or Republican women. Furthermore, these numbers would probably fall over the course of a campaign, given GOP smear tactics.


A Dem Exit Strategy —Via Afghanistan

Former Assistant Secretary of State James P. Rubin has an interesting suggestion for Democratic strategists in his NYT op-ed “A War Democrats Can Win.” Rubin says:

Back in Washington last week, partisan warfare had erupted over a Democratic proposal to establish a timeline for withdrawing American forces from Iraq. Even though the top commander in Iraq, Gen. George W. Casey Jr., was working on just such a plan, Republicans battered the Democrats as quitters, unwilling to hang tough in the fight against terrorism.
Next time, the Democrats should try a different strategy. Instead of calling for troop cuts in Iraq, they should call for transferring forces and resources from Iraq to Afghanistan.

It’s not a new idea, and it has been suggested from time to time by different Dem leaders in recent years. But making it a major, unifying theme just might provide a credible exit strategy for Democrats. Rubin argues further:

By forcing a debate on transferring American forces back to Afghanistan, the Democrats can avoid the trap of allowing Republicans to claim they are weak. They can argue that their proposal is not a withdrawal from the front, but rather a deployment to an equally important front where American leadership can make the difference in securing a long-term victory….If nothing else, such a debate would focus attention on the Bush administration’s failure to finish the job in Afghanistan.
Americans know that Iraq has become a drain on our resources and reputation, but they are wary of giving up. On the other hand, since the Sept. 11 attacks were planned in Afghanistan, public support for finally finishing off the Taliban and their allies in Al Qaeda can be sustained for a long time to come.

Rubin doesn’t explore the political fallout of different scenarios we might leave behind in Iraq. But the merits of Democratic candidates talking about transferring troops instead of withdrawing them deserve consideration.


Should Dems Play Redistricting Hardball?

In the wake of the Supreme Court decision upholding most of DeLay’s redistricting scam, WaPo‘s Charles Babington assesses the Democrats’ opportunity and willingness to pursue a more aggressive redistricting strategy of their own. Babington’s article, “Democrats Not Eager to Emulate Texas’s Redistricting,” says that the list of states where a stronger Dem reapportionment strategy is feasable is “remarkably short”:

Several states assign the redistricting task to commissions, shielding the process from partisan control. Some states, such as Texas, are controlled by Republicans. Many others have divided government, in which neither party controls both the governorship and the two legislative chambers, making blatantly partisan redistricting impossible. Finally, some Democratic-controlled states have already carved out all the Democratic-leaning House districts they can, leaving no room for gains.
The result, redistricting experts say, yields perhaps four states where Democrats conceivably could try a mid-decade gerrymander comparable to that of Texas’s: Illinois, North Carolina, New Mexico and Louisiana. In each one, however, such a move seems unlikely because of factors that include racial politics, Democratic cautiousness and even a hurricane’s impact.

However, the balance of power in the states could change significantly in November if the Dems pick up a few key state legislatures and governorships, opening up fresh redistricting opportunities. (For a map depicting which states have both of their state legislatures controlled by the Dems or GOP, click here.) More disturbing is that the Democratic will to play redistricting hardball may not be there, according to Babington. He quotes DCCC chairman Rahm Emanuel describing the response to his efforts to get some pro-Democratic redistricting in the states: “I couldn’t get enough fellow Democrats to see the benefits of that.” Babington cites similar reluctance on the part of Democratic leaders in other states.
The SCOTUS decision serves notice that the rules of redistricting have changed. We can be sure only that the Republicans will not hesitate to ruthlessly exploit every possible chance to tweak reapportionment maps in their favor in the years ahead, and their Texas pick-ups could be replicated in several other states. If Democrats don’t respond with equal fervor, securing and retaining a stable majority of congress is unlikely.
For a comprehesive guide to the redistricting methods of the 50 states, click here, and then select states in the left-hand column.


The Era of Terror

by Scott Winship
Lately hawkish Democrats have been disparaged for wanting to prioritize terrorism over other problems. Some object to privileging terrorism on substantive grounds. Other objections are strategic. I’d like to address both here with some data. But before I do, I’ll ask that we set aside the debate over Iraq for the purposes of this discussion. Terrorism was only tenuously related to Iraq before we invaded, in the sense that hostile regimes such as Saddam’s could potentially cooperate with jihadists to inflict damage on the U.S. One can oppose the Iraq War, favor redeployment, and still believe that terrorism ought to be the primary concern of the federal government.
First a brief substantive defense (since I’m supposed to be focusing on strategy). Lots of observers, bloggers, and pundits debate to no end how serious the terrorist threat is. But Foreign Policy magazine and the Center for American Progress just released findings from a poll of 116 experts. (Hat tip to Kevin Drum, who hat-tips Eric Martin.) One in three believes it is “likely” or “certain” that a 9/11-sized terrorist attack will occur in the United States by the end of this year. A majority of 57 percent believes we will experience a Madrid-sized attack by the end of the year. Four in five believe that by the end of 2011 another attack as devastating as 9/11 will occur.
While it is true that in terms of sheer capacity for destruction, the jihadist threat does not approach that of the Soviet Union during the decades of the Cold War, there is an important difference between the two cases. Mutually assured destruction can serve as a deterrent within the framework of nations acting as rational actors. But it will not deter stateless men who are committed to martyrdom. The same argument may be made when comparing terrorism to other foreign policy threats such as China.
Terrorism is also unique today in that it has the potential for violently disrupting the lives of civilians on American soil. I tend to agree with Newt Gingrich, who fears that another 9/11 would make the Patriot Act look like it was written by the ACLU. Don’t like federal snooping, sanctioned torture, extraordinary rendition, or enemy combatant treatment? Better hope that we manage to stop that single person it would take to detonate a dirty bomb in Washington D.C. and render it uninhabitable for several hundred years.
As for the strategic defense, many have pointed to recent public opinion polls showing that terrorism has declined in importance in the minds of voters. In a recent ABC News/Washington Post poll, terrorism ranked last behind Iraq, the economy, health care, immigration, and gas prices as a national priority. The last CBS News poll that asked this question was in May and was open-ended. Iraq, the economy, and immigration clearly were deemed more important than terrorism. Polls from NBC News/Wall Street Journal and Fox News come to similar conclusions.
On the other hand, a recent CNN poll asked respondents to rate the importance of a number of different issues rather than having them choose one as the most important. In this case, more people deemed terrorism very important than said the same of Iraq, the economy, gas prices, corruption, immigration, or spying. The Pew Research Center has asked adults a similar question for a number of years. Terrorism has ranked first every year since 2002.
Taken together, this evidence indicates that while terrorism may not consistently be the single most important issue for voters, it is consistently very important. Crucially, a Gallup poll from last month indicates that voters trust Democrats more than Republicans on all of the issues noted above…except for terrorism, where the advantage for Republicans is as large as the advantage for Democrats on Iraq [subscr. only].
In other words, Democrats have an advantage on most of the issues that are important to voters, except on terrorism, which is clearly a threshold issue for them. More to the point, terrorism was clearly the issue that drove the 2004 election, despite the infamously poorly-worded exit poll question that indicated moral values to be the main factor. In the National Election Study, when asked open-endedly about the single most important issue from the past four years, 43 percent of adults chose terrorism, followed by 19 percent who chose Iraq, and 12 percent who chose the economy.
When a number of issues are all important but the Republican advantage on one is relatively large, that single issue may dominate the others even if it’s not the most common issue mentioned when voters are asked for their most important issue. Joe Swingvoter may go to the polls thinking that education is his most important issue but feeling that the candidates are equally good (or bad) on it. But Joe may think that the Republican candidate is clearly better on terrorism, which is also important to him, and so he ends up voting for the GOP.
Uniting the substantive and strategic case for addressing terrorism more prominently, if we do have the misfortune of experiencing another terrorist attack, terrorism will surely reside unambiguously at the top of the agenda. And if a Republican is elected, he or she may not botch things the way our current commander-in-chief has. That could put us in the political wilderness for a generation.


Changing Hearts and Minds

by Scott Winship
We here at the Strategist pursue objectivity like Star Jones pursues TV cameras. The whole point of the magazine is to – as much as possible – use evidence to adjudicate between competing political strategies, putting our biases on the shelf. Obviously, we feel like there’s not enough objectivity out there among our fellow partisans and that evidence can persuade people to change their minds.
But what if putting our biases on the shelf is extraordinarily difficult? What if opinions are strongly resistant to change? Charles S. Taber and Milton Lodge of Stony Brook University examine these questions in their new paper, “Motivated Skepticism in the Evaluation of Political Beliefs” (American Journal of Political Science, July 2006). Their work is sobering, and should be particularly so for Democrats who advocate strategies of “leadership”, “education”, or other approaches intended to change public opinion rather than accommodate it.
Taber and Lodge report a number of fascinating results from experiments they ran using their students as subjects. Subjects were asked to evaluate the strength of different arguments in favor of or against affirmative action or gun control after answering a battery of questions on their political views, including their views on those two issues. The arguments were based on statements by interest groups involved in the policy debate over these issues and edited to ensure that the pro and con versions were equivalent in terms of structure and length.
There was a notable tendency to evaluate more positively arguments that were congruent with one’s position. Subjects spent more time reading the arguments that they were predisposed to disagree with than the arguments that were congruent with their position. And when asked to evaluate the arguments, they criticized the incongruent ones much more often than they did the congruent ones, which they tended to speak well of. The implication the authors draw is that all that extra time spent reading the arguments that contradicted the subject’s view was devoted to poking holes in the arguments.
Students were also asked to evaluate eight out of sixteen possible arguments for or against a policy, which they chose by clicking on one of sixteen boxes to reveal an argument. The only information they had on the arguments was their source – two being organizations in favor of the policy (affirmative action or gun control) and two being opposed organizations. The students were told to seek out information in an unbiased manner so that they could educate other students on the issue. Nevertheless, subjects were more likely to choose arguments (boxes) associated with a source that espoused their own view than arguments from an organization with the opposite view.
Finally, students answered a second battery of questions on affirmative action and gun control. Taber and Lodge found that people generally became even stronger supporters of their original position after completing the experimental tasks. That is, even though the tasks were neutrally presented, these subjects made choices that reinforced their beliefs rather than challenging them, and their beliefs grew even stronger as a result.
An interesting footnote to all of this research is that the patterns were strongest among those students who had the strongest initial beliefs and the most political knowledge. Results for subjects in the bottom third in terms of strength of beliefs or political knowledge were less pronounced and rarely statistically meaningful, though they usually followed the same pattern as for subjects in the upper third.
Taber and Lodge’s paper points to the strong resistance we all have to questioning our beliefs. Anyone who has ever had extended discussions with conservatives trying to get them to concede that people really don’t have equal opportunities in life has experienced this phenomenon first hand. To abandon a belief in equal opportunity would force a complete restructuring of economic conservatives’ politics, if not their entire identity. But liberals and centrists can be just as guilty of self-delusion.
More importantly, if people tend to seek out information, news, and friends who tend to confirm their own beliefs, it will be quite rare for anyone to change their political views in any profound way. That means that political strategies rooted in bringing public opinion around, changing minds, or “leading rather than following” face significant psychological hurdles. This all accords with my own gut belief (bias) that political elites rarely change public opinion; they instead exploit situations where policy doesn’t accurately reflect public opinion. Anti-abortion activists haven’t moved people to the right on abortion; they have groped for restrictions that bring abortion policy more in line with public preferences (e.g., no partial-birth abortion, no public funding, etc.). There remains solid majority support for the Roe v. Wade decision, and no amount of framing will alter that.
This question of how malleable attitudes are couldn’t be more important – if accommodating moderates continually moves the median voter ever rightward, then center-left strategies need to be rethought. But if parties don’t change public opinion, there’s no basis for the claim that Republicans can simply keep moving the “middle” in their direction. On this question itself, all of us must strive to overcome our own psychological barriers to seeing the world clearly.


Dems’ ‘Edgy’ Campaign Leaders Break Tradition

L.A. Times reporter Janet Hook’s “Meet the Powers Behind the Democrats’ Strategy” profiles DSCC Chair Chuck Schumer and Rahm Emanuel, chair of the DCCC. Hook credits both men with “an aggressive intensity.” She also discusses their conflict over campaign spending with Howard Dean and the politics behind some of their controversial decisions on strategy, including Schumer’s tradition-breaking endorsement of primary candidates.


Dem Consensus on Iraq Drawdown Evolving?

A couple of articles about the politics of Iraq withdrawal merit a read by Democrats searching for policy consensus on this issue. Trudy Rubin’s Philly News column is generating some buzz among the progressive blogs. She points out that Iraqi leaders want US toops “drawn down” within 18 months, but don’t want “an explicit timeline”:

Instead, they favor a “road map” for troop reductions, that depends on achieving a set of goals for improving Iraqi security. They want dates, but dates that depend on meeting those targets…As for Democrats, they should stop obsessing over timelines. The Republicans and Iraqis will set those soon enough.
Instead, Democrats should focus on the issue of competence. They must convince voters they are more capable of salvaging the Iraq mess than the incompetents who created it.

And The Washington Monthly‘s Kevin Drum explains in his post on Rubin’s column that she and Iraqi leaders:

..appear to believe that an open-ended commitment to the occupation of Iraq is a bad idea, and that a vague commitment to drawing down U.S. forces that’s something short of a firm timetable is a good idea. On that score, 38 out of 44 Senate Democrats seem to agree.
…This is not precisely what the Reed-Levin resolution called for, but it’s pretty close: make at least a small start on troop drawdowns this year; don’t set a specific timetable for further drawdowns; but do insist that the Bush administration submit a redeployment plan by the end of the year that specifies “estimated dates…with the understanding that unexpected contingencies may arise.”

Meanwhile, over at Mystery Pollster, Mark Blumenthal offers insightful analysis in several posts on recent polls measuring U.S. opinion on Iraq withdrawal.


Losing Their Religion

by Scott Winship
There are a lot of things I don’t understand. (No, it’s true.) I’ve never understood the appeal of The Big Lebowski, for instance. I don’t understand how Cops could have had higher ratings than Arrested Development. And I don’t get how anyone can enjoy the taste and texture of coconut.
Similarly, I think a lot of progressives are confused about the values gap. (Not at all a strained transition there.) For example, many seem to believe that the answer to Democrats’ problems is for our candidates to find religion or fake it. This is frankly ridiculous. Religious beliefs are among the most personal we have. No one can be expected to change their beliefs out of electoral concerns. And good luck faking greater devotion. The bottom line is that Democratic politicians are disproportionately drawn from (relatively) secular areas and segments of the population compared with Republicans. Absent an active campaign at the party level to change this, it’s unlikely that Democrats will end up more outwardly religious in the future.
The question is: is this a problem? I could make an argument that it is not. The U.S. is among the most religious nations in the world, but faith remains a mostly private matter. Over three quarters of the population says that religion is an important part of their life, yet little more than half pray everyday, and only a third attend religious services weekly. The latter are roughly equally divided between Democrats, Republicans, and Independents. (This all comes from the National Election Study of 2004.)
On the other hand, ceding to the Republicans so many of those for whom religion is an important factor in their voting is quite a consequential decision in a nation so closely divided politically.
A number of Democrats are themselves devout, but few are comfortable with and effective at describing how their faith affects their life or policy orientation. Amy Sullivan has a must-read piece in Slate on Barack Obama’s recent speech on faith and politics. She clearly outlines how the speech shows the way for Democrats struggling to connect with religious audiences.
The problem is that Obama can reach the devout largely because he is one of them. Other than Jimmy Carter and Bill Clinton, who could both cite scripture effortlessly, no Democratic nominee going back over 40 years has conveyed that religious faith was an important influence on their politics.
This conundrum leaves few possible strategies for Democratic nominees running in places where religious faith cannot be ignored. I disagree with those who counsel “reframing” on the theory that values voters are just voting on “values” per se rather than on specific values they hold. It is as if the problem is what gets defined as an important values issue rather than the poor performance among voters for whom current values issues are important. I don’t deny that many religious Americans who oppose abortion and gay marriage also support greater generosity toward the poor. But the problem is that too large a fraction of them decide their vote on the basis of abortion or gay marriage instead of greater support for the poor. It is not that they don’t understand the parties’ positions on these issues – if redistribution is more important to them than banning abortion, they will vote for the Democrat.
At this point, you’re probably asking, “But what should we do, Scott? Show us the way, o ye car-less sage.” No? Well, let me offer my two cents anyway. Candidates who are themselves religious yet pro-choice or in favor of gay marriage should be prepared to discuss how they reconcile their faith and these relatively liberal positions. Bill Clinton is perhaps the master in this regard.
More-secular candidates should be up front about their views rather than trying to skirt these questions with poll-tested pablum (“Abortion is a decision between a woman and her doctor.” “I believe marriage is between a man and a woman.”). The data does not support those who think that conventional progressive absolutist positions on abortion and gay marriage command majority support. Nonetheless, secular candidates can pick and choose their fights more carefully, acknowledge the lack of consensus on controversial issues, promote incremental measures that move the country toward their goals, push for state experimentation, and adopt rhetoric and tone more consistent with public opinion. This is how the President deals with abortion, rather than espousing a loud-and-proud anti-abortion agenda.
Addressing the values gap doesn’t require that progressives clothe themselves in an entirely new moral wardrobe. But it does require that we wear the occasional conservative suit when we would rather be “fashion forward”, that we throw out those garments in our closet that never fit, and that we resign ourselves to bringing the rest of the country around rather than expect that traditionalists will immediately accept our haute couture.


Dems’ Game Plan Taking Shape

Ari Berman’s article in The Nation, “Where’s the Plan Democrats?” should be of interest to anyone involved in Democratic politics. Berman assesses the strengths and weaknesses of the Dems’ readiness for the November elections, and explains what the DNC, DSCC and DCCC are doing to get the vote out for ’06 and beyond. He sees a stronger-than-usual GOP GOTV effort, but credits the Dems with significant improvement in fund-raising and mobilizing key constituencies. Berman also discusses Howard Dean’s emphasis on longer-term strategy, compared with the focus on November ’06 advocated by Chuck Schumer and Rahm Emanuel.


Ranking Values – How Much Consistency?

by Scott Winship
A central line of social psychological research maintains that people have stable rank-ordered values, each of which inform behavior across diverse settings. On the other hand, political behavioral theory offers a number of reasons why voting might not be a simple matter of consulting one’s ordered values. Values may be in conflict, and choosing to prioritize one may come at the expense of others. Another possible complication is that voters may be indifferent, thus unable to rank two competing values. Or value rankings may be situational. Finally, the possibility that value ordering may be manipulable by political elites is highlighted by the current popularity of “framing”.
In his new paper, “Value Choices and American Public Opinion” (American Journal of Political Science 50(3), William G. Jacoby examines the question of how values are ordered. The survey Jacoby used first defined four values for respondents: liberty, equality, economic security, and social order. It then asked respondents to rank pairs of these four values presented one at a time so that each value was evaluated against each other value.
Jacoby found that economic security was ranked highest, followed by liberty, equality, and social order at the bottom. When he considered how many people produce a clearly ranked set of values from the pair comparisons (as opposed to a set of inconsistent choices), he found that four in five adults have a clear ordering. And when he looked at sets of three values, between 90 and 94 percent of adults ordered them consistently.
These figures overstate how many people truly have consistently ranked value preferences however. Some people who end up with ordered rankings really have non-ordered ones but for one or more pair comparisons, they couldn’t prioritize the two values and essentially chose one randomly. If people who are truly ambivalent or indifferent between a pair of values flip a coin when stating a preference, then the one-fifth of adults whose responses were inconsistently ranked would translate into one-third of adults actually having non-ordered preferences.
Another interesting finding is that adults with less education, political knowledge, and income are more likely to order the four values inconsistently. Jacoby persuasively argues that this is evidence that inconsistent rankings are primarily due to indifference arising from a lack of political information and, more generally, education and time.
Finally, Jacoby provides a creative test of whether framing affects policy preferences. If framing is effective, it should be the case that the influence of some values on support for policies increases while the influence of other values decreases under alternative frames. In contrast, Jacoby finds that the effects of liberty, equality, and economic security on support for government spending are statistically the same regardless of whether spending is framed as being for the poor, for minorities, or for the general public. Jacoby doesn’t seem to appreciate, however, that values could be operating through partisanship, which is also included in the models and which does have different effects depending on the framing.
Jacoby’s study shows that for most adults, there is a clear ordering of values. Apparently, choosing between competing or conflicting values is not a problem for most people in forming policy preferences. Americans value economic security above liberty, liberty above equality, and all three above social order. Where values are not clearly ordered, it is mainly due to low education levels. Those who are less educated consider questions of value ordering less than well-educated adults do, perhaps because they have less time, interest, or ability to do so. Unfortunately, Jacoby didn’t look at whether the policy positions of the least educated reveal similar indifference and whether the positions of the most educated are consistent. This question is crucial to interpreting survey responses on preferences for spending, tax cuts, deficit reduction, and other policies.
Update: Here’s a link to the paper.