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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

The Meaning of Trump’s Working-Class ‘Buyer’s Remorse’

Trump voters are rejecting Republicans in large numbers. But they’re not coming back to Democrats yet.

Read the article.

Stanley Greenberg: Not Left vs. Center, but the People vs. the Powerful

The flawed study ‘Deciding to Win’ may help Democrats get back to fighting for the forgotten middle class again.

Read the article.

Split GOP Coalition

How Donald Trump’s Opponents Can Split the Republican Coalition

But the harsh reality is that this is the only way to achieve a stable anti-MAGA majority—by winning what has been called a “commanding” majority.

Read the memo.

Saying that Dems need to “show up” in solidly GOP districts is a slogan, not a strategy. What Dems actually need to do is seriously evaluate their main strategic alternatives.

Read the memo.

Democratic Political Strategy is Developed by College Educated Political Analysts Sitting in Front of Computers on College Campuses or Think Tank Offices. That’s Why the Strategies Don’t Work.

Read the full memo. — Read the condensed version.

The Daily Strategist

July 17, 2026

Can Issues Trump Persona?

Lynn Forester de Rothschild’s opinion piece, “Democrats Need to Shake The ‘Elitist’ Tag” in yesterday’s Wall St. Journal had a couple of insightful nuggets, including,

If Barack Obama loses the presidential election, it may well be the result of a public perception that he is detached and elitist — a politician whose expressions of empathy for hard-working Americans stem more from abstract solidarity than a real connection to the lives of millions of citizens….
While Obama supporters attempt to dismiss the charges about their candidate’s perceived hauteur, they confuse privilege and elitism. Elitism is a state of mind, a view of the world that cannot be measured simply by one’s net worth, position or number of houses. Throughout American history, there have been extremely wealthy figures who have devoted themselves to genuinely nonelitist principles. (Franklin Delano Roosevelt is probably the best-known example.) At the same time, many from modest backgrounds, like Harry Truman’s foil, Thomas Dewey, personified elitism.

De Rothschild likens Obama to Adlai Stevenson, explaining,

…while Stevenson’s stylish, articulate, high-brow manner thrilled the nation’s intellectuals, he could never connect with large numbers of working-class Democrats who found him aloof and aristocratic…The “new politics” Democrats have found their new, improved Stevenson in Mr. Obama…It is ironic that the candidate who comes from a more privileged background — John McCain — can genuinely point to at least one crucial moment in his life when elitism went by the boards.

The author goes on to overstate her case with more debatable broad-brush generalizations about both the Democratic Party and Senator Obama. But in these excerpts she does suggest a concern that merits consideration. For three election cycles now, Dems have nominated brilliant policy wonks, highly able, accomplished men of exceptional integrity and compassion, who have trouble getting traction in the white working/middle class. The three nominees have often been out-manuevered by two upper-class, make that ruling-class Republicans who were somehow able to project a persona that resonates better with the middle class. Quite bizarre, when you think about it.
Even more ironic, Senator Obama, who lived with his grandparents for seven formative years, has more real-life experience living in the white middle-class than Bush, McCain and several other recent GOP presidential candidates put together. That he doesn’t try to affect a folksy persona in his interviews and speeches speaks well of his integrity and seriousness of purpose. How much it helps him will be determined on Nov. 4.
McCain, for all of his character flaws, is very comfortable and relaxed enough to affect a ‘regular guy’ persona. One of his strengths as a candidate is that he is a naturally-gifted actor, who can do crocodile tears about bipartisanship or project a self-effacing persona on Saturday Night Live with equal panache. And to give McCain and Bush due credit, they both have a good ear — they can talk the talk of the middle class, though neither has ever walked the walk. No doubt McCain’s ‘Hanoi Hilton’ experience gives him additional leverage.
Candidate character and persona are always important, in some elections more than others. And yes, there are millions of “low information voters” who vote based on such criteria. But I agree with Ed’s Tuesday post, “No Issues, Please“, that issues still trump such considerations with millions of voters. In this election cycle in particular, Dems have a very strong advantage in this regard, and that has to come across loud and clear over the next seven weeks. If you had to boil the republican’s grand strategy down into one word, “confusion” would do as well as any. It’s up to us to insure that they don’t prevail.


Whine and Smear: Second Thoughts on the Right

Today’s 9/11 commemorations have created a temporary lull in the McCain campaign’s Fall Offensive of whining about the alleged victimization of Sarah Palin and smearing Barack Obama with tactics that might embarass Karl Rove (if it weren’t his own proteges directing the whole effort). And the Offensive is now so over-the-top that even some conservatives are having second thoughts about it.
Over at National Review’s The Corner blog yesterday, Kathryn Jean Lopez, usually among the most reliable cheerleaders for the ideological and party Cause, expressed unhappiness over the Victim Card, recalling that Palin herself hadn’t liked what she called the “perceived whine” over media sexism by Hillary Clinton’s campaign. Lopez’ piece concludes with this interesting prophecy:

[B]efore this election is over, some 25-year-old press aide, or political ally, or candidate is going to innocently refer to the Obama campaign with the phrase “the pot calling the kettle black.” And if GOP complaints about Democrat sexism continue, by then we’ll have lost the moral high ground in the whining wars.

Later in the day, at the same site, Ramesh Ponnuru echoed Lopez’ revulsion:

[T]he Republicans are coming across as whiny grievance-mongers. Don’t they realize that this harping on ambiguous slights is what people hate about political correctness?

On the other hand, there seemed to be no particular concern at The Corner about Team McCain’s broader campaign of substance-free smears against Obama. But to his credit, Ross Douthat, as enthusiastic a Palin booster as you can find, thought the “lipstick” and “sex-ed” ads went over the line and showed weakness rather than strength:

[T]he sex-ed ad…feels more appropriate to a failing, flailing right-wing campaign than a confident, rising conservative ticket….
And even if aspects of the sex-ed claim are technically defensible, the whole thing just feels bullshitty and gross – like a parody of a culture-war ad. I have no problem with campaigning on culture war issues, and God knows Obama has vulnerabilities, but there’s a right way and a wrong way to do it, and this ad falls into the second category.

Since there’s no particular reason to expect the McCain-Palin campaign to clean up its act anytime soon, it will be interesting to see if Whine-and-Smear continues to draw occasional expressions of conservative regret.


Juan Cole Evaluates the Threat of Islamic Terrorism on the Anniversary of Sept 11.

Juan Cole is one of the most respected Middle East specialists and a highly perceptive critic of U.S. policy and strategy in the Moslem world. In his evaluation of the threat of terrorism today, he makes several important observations.
First,

the original al-Qaeda. Al-Qaeda as a historical, concrete movement centered on Usama Bin Laden and Ayman al-Zawahiri, with the mujahideen who fought in Afghanistan in the 1980s at their core….. That original al-Qaeda has been defeated.
Usamah Bin Laden has not released an original videotape since about four years ago. …I conclude that Bin Laden, if he is alive, is so injured or disfigured that his appearance on videotape would only discourage any followers he has left.
Ayman al-Zawahiri, Bin Laden’s number two man, is alive and vigorous and oppressively talkative. But he has played wolf so many times with no follow-through that he cannot even get airtime on cable news anymore, except at Aljazeera, and even there they excerpt a few minutes from a long tape.
Marc Sageman in his ‘Understanding Terror Networks’ estimates that there are less than a thousand Muslim terrorists who could and would do harm to the United States. That is, the original al-Qaeda was dangerous because it was an international terror organization dedicated to stalking the US and pulling the plug on its economy. It had one big success in that regard, by exploiting a small set of vulnerabilities in airline safety procedures. But after that, getting up a really significant operation has been beyond them so far…

Cole then reviews the major categories of Moslem terrorist organizations that are currently active and evaluates the dangers they pose to the security and safety of the United States. He says:
Terrorist groups are active in four major contexts among Muslims:


New/Old Electoral Battlegrounds

Nate Silver of FiveThirtyEight, writing at The New Republic, stares at the latest batch of presidential election polls, and concludes that the number of battleground states has shrunk significantly:

This looks like it’s basically going to be a seven-state election: Ohio and Michigan; Virginia and Florida; Colorado, New Mexico, and Nevada. Throw New Hampshire and Pennsylvania in there if you want to be conservative, and perhaps Indiana and West Virginia if you want to be aggressive. But Sarah Palin quickly partisanized the electorate, and gave us a considerably less fun map.


With Beams in Their Eyes

One of the more annoying facets of the Cult of Palin that’s been erected over the last two weeks has been the interminable whining by the McCain campaign and the entire conservative commentariat over the alleged “personal attacks” on the vice presidential nominee. Sure, some Democrats and some media observers challenged her qualifications for the high office, but that’s no more “personal” than the identical criticism we would have heard from Republicans had Obama chosen, say, Tim Kaine or Kathleen Sebelius as his running-mate–or for that matter, the identical criticism of Obama’s own credentials. But as part of their longstanding effort to tie the “elitist” Obama to the “elitist” media, Team McCain and its own media allies have artfully filled the airwaves with charges that Democrats and “the liberal media” have sneered at Sarah Palin, her family, her home town, her religion, and–in an unfamiliar pose for conservatives–her gender.
In a Washington Post column today, Michael Kinsley rightly describes the whole thing as a fraud, calling out David Brooks and Bill Kristol by name for making the plenary “elitist snob” charge based on nothing more than random comments by Bill Maher and Marty Peretz, hardly opinion-leaders in the “liberal media” and far from spokesmen for Barack Obama.
This effort to make Gov. Palin some sort of St. Joan of the Tundra being persecuted for her family and faith is especially galling at a time when the McCain campaign, right out in public and with the candidate’s own stamp of approval, is taking a very low road in its attacks on Barack Obama. The latest despicable ad charges him with wanting to subject toddlers to “comprehensive sex education,” referring to Obama’s suggestion that children be taught how to avoid sexual predators.
This ad was the McCain campaign’s response to a wonky Obama speech on education, in which the Democratic nominee belied conservative attacks on him as the captive of teachers unions and bureaucrats by calling for an expansion of charter schools and the institution of merit pay for teachers.
Next time a Republican politician or pundit waxes indignant about imaginary smears against Sarah Palin, he or she should be asked about that McCain ad and others like it. As the Good Book would put it, they have beams in their eyes.
UPCATEGORY: Democratic Strategist


Messaging, Registration and Turnout Decisions Key to Election

The trickiest decisions to be made in the closing weeks of the presidential campaign involve the optimum allocation of candidate time, energy and money. The campaigns have to decide how much emphasis and resources they will put into four key messaging tools: speeches; ads; debates and interviews. Among the considerations:
In 2000 Al Gore delivered the best speech of his career to date, when he accepted the Democratic nomination. He looked terrific and it was well-filmed. I remember thinking “Boy, they can make great ads with clips from this speech.” But we never saw any of it again. Speeches are obviously Obama’s strong card, and he will be making plenty of them over the next 7 weeks. But it would be a shame to leave it at that. The Obama campaign should repackage his speeches into a “greatest hits” anthology and buy a fat block of TV time to show them and the huge cheering crowds to the nation, not just stump audiences thither and yon. We Dems haven’t had a speaker this good since JFK. We shouldn’t pay any attention to the McCain campaign’s snarky references to our candidate’s oratory. People want to be inspired, and Obama can deliver the goods. If we don’t make the fullest use of Obama’s speaking skills, we will flunk.
What I have seen of the new Obama ads is encouraging. On the whole, they are pretty sharp and punchy. TV is still king, but other media are critical as well, especially the internet and radio. A new and important consideration this cycle is recycling or producing ads on the internet, going viral with YouTube etc. Plus the always difficult choices to be made about money and TV markets well in advance of broadcast.
There will only be three presidential debates (see details and formats here) plus one veep debate, and both tickets will put in a lot of prep time. Here Obama should focus on soundbite-sized responses to questions, and avoid the temptation to explain things to smithereens. As PA Gov. Ed. Rendell put it, “We’ve got to start smacking back in short understandable bites.” McCain already knows this. Dems might consult with John Stewart and Bill Maher for some punchy zingers. It’s a shame ‘where’s the beef’ has already been done, since it fits the GOP ticket so perfectly. No question should elicit a long, rambling answer. If the question is off point or softball, Obama should practice seizing the opportunity to respond along the lines of “Well, the more important question/point is…”
Media interviews are free ads, as well as potential minefields. McCain may have an edge here, since he gets more free rides from MSM reporters, and his proclivity for shorter answers serves him well. Obama might try floating more zingers in his interviews. A good one-liner can become a devastating meme. A ‘Where’s the beef’ type zinger could be used here as well. Despite an occasional gaffe, Biden may be the best interview in both parties, as evidenced by his record number of MTP appearances. Using his skills more extensively than has been the case for veep nominees thus far could help the ticket.
Apart from messaging, both presidential campaigns will be at full bore in taking advantage of early voting opportunities and in registering their key constituencies before the voter registration deadlines. About half the states will close registration by October 7th, less than a month away. The key decision here is targeting the most likely swing states, and the calculations change almost daily. But the turnout mobilization has to happen everywhere. The “Movement” aspect of the Obama campaign may well provide a decisive edge in turnout — and for victory in a close election.


Life Imitating Parody

Most of us have heard and laughed at Stephen Colbert’s neologism “truthiness,” defined by him as “truth that comes from the gut, not books,” and defined by Merriam-Webster Online as “”the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true.”
Well, check out this quote from “Republican strategist” John Feehery in today’s Washington Post, referring to the demonstrably false claims that Sarah Palin fought and slew the “Bridge To Nowhere:”

The more the New York Times and The Washington Post go after Sarah Palin, the better off she is, because there’s a bigger truth out there and the bigger truths are she’s new, she’s popular in Alaska and she is an insurgent. As long as those are out there, these little facts don’t really matter.

How truthy!


National Security and Risk

Third Way and Greenberg Quinlan Rosner have recently conducted a survey of public attitudes on national security issues that should be a bright red blinking light for Democrats.
The bad news is that the ancient “credibility gap” between Ds and Rs on national security issues has reemerged during this presidential campaign. The good news is that is can be reduced or erased if Democrats continue to show they are willing to use military force when necessary, support the military in its essential roles, and have a “smart but tough” strategy for defending the country. And the present opportunity for Democrats is that Americans are open to the argument that Republicans, including John McCain, have “reckless” views on national security issues. Here’s the key paragraph from the study:

As suggested by the most effective political ads from the past—from the “daisy ad” against Barry Goldwater, to the ads showing images of Michael Dukakis in a tank—the central question when it comes to national security is usually “which party represents the greater risk?” To change the historic perceptions about Democrats and Republicans for the first time since Vietnam, Democrats must win that argument. They must prove that they are just as tough as Republicans—unblinking in their willingness to use every tool at their disposal, including force, to protect the country. But now Democrats also have an opportunity to prove that Republicans pose a greater risk on security by defining their own approach as smart and contrasting the approach of Bush-era Republicans as reckless and out of touch.

In the end, this issue represents a subset, and perhaps the most important subset, of the election’s key question: at a time when Americans are very unhappy with their governance, who offers the best chance for “responsible” change: the supposedly “mavericky” Republican ticket that actually maintains the domestic and national security policies of the current administration? Or Democrats who have learned the key lessons about their own past political weaknesses, and the real-life failures of the GOP?


No Issues, Please, Part II

It took me a while to read it, but Mark Schmitt’s meditation on the Republican National Convention at the American Prospect site nicely captured the essence of the McCain-Palin campaign, as reflected in McCain’s own acceptance speech:

[B]y stripping away in embarrassment all aspects of his own party, by declaring independence without new ideology, and allegiance to nothing but a self-defined notion of “Country First,” it was McCain who was left standing alone, the raw individual, resting everything on his own story, his own honor, his own instincts. It was a far bigger claim than the man or his speech could deliver.

I’d note that McCain has added Sarah Palin’s “own story, [her] own honor, [her] own instincts” to the rationale for the GOP ticket, but that’s exactly why her selection represented a doubling-down of McCain’s strategic gamble of posing as a “maverick” while championing Bush policies, not some audacious history-making tilt to the center. Picking Palin guaranteed him among conservative activists all the slack he needed to say and do whatever he needed to get elected. It was an added bonus that Palin herself is perhaps even more adept than her running-mate at using her “story” to disguise her actual views, which wouldn’t command more than a small minority of voters if put to a direct test.


No Issues, Please

The headline from Jonathan Martin and Jim VandeHei of The Politico says it all: “McCain, Palin push biography, not issues.”

When John McCain’s campaign manager said last week that this presidential election “is not about issues,” it wasn’t a Freudian slip. It was an unvarnished preview of McCain’s new campaign plan.
In the past week, McCain — with new running mate Sarah Palin always close by his side — has transformed the Republican campaign narrative into what amounts to a running biography of this new political odd couple.
In the duo’s new stump speech and their first post-convention ad, the impression campaign strategists hope to leave is unmistakable. McCain is the war hero. Palin is the Every­mom. And together, they will rattle Washington.
Considering the big challenges the country faces — two wars and a wobbly economy, for starters — the focus on personal narratives might strike some as jarringly superficial for the times.

Well, you go to war with the candidates you’ve got, and the McCain-Palin ticket has no policy ideas other than those which are identified with the Bush-Cheney administration and/or the right wing of the Republican Party. I’m reminded of a comment that William F. Buckley once made about a photo-laden biography of his political nemesis, New York Mayor John Lindsay: “If I were commissioned to write a favorable biography of Lindsay, it would consist entirely of photographs.”
There’s a school of thought, particularly strong among Democrats, that says issues “don’t matter” in presidential elections; that it’s all about character, and narrative, and striking the right emotional chords. We are often told that Al Gore and John Kerry lost because they didn’t understand this “truth.”
I don’t buy it, especially this year. Sure, elections are not public policy seminars; many voters are unversed on policy, and/or don’t trust that politicians will do what they promise when in office; and the majority of voters have made up their minds on party ID grounds before any debate on issues occurs. But voters do have concrete concerns that are connected to specific needs, for themselves and their country, and specific grievances about the performance of those in power today. It need not be an exercise in sterile wonkery to point out, for example, that John McCain’s health care plan is a carbon-copy of Bush’s most recent proposal, that would undermine job-based health insurance, drive millions of Americans into expensive individual policies, and make it even harder than it already is for people with pre-existing conditions to get coverage. This argument can and should be made with passion and even anger. But it needs to be made, against the effort by Team McCain to get across the finish line without discussing or defending what the man might actually do as president. (The debates will be a high hurdle for this effort).
Bring on the passionate wonkery, the compelling talking points, the policy debates wrapped in narrative and the needs of “real people!” To a remarkable degree, the Republican ticket is ceding the whole vast ground of America’s future agenda to Democrats. Let’s use it.