The following post by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from The Liberal Patriot:

Here is the uncomfortable fact Democrats need to face: whatever the outcome of the 2022 election, Democrats’ uncompetitiveness among white working class voters and among voters in exurban, small town and rural America puts them at a massive disadvantage given the structure of the American electoral system. This problem has only been exacerbated by recent slippage in Democratic support among nonwhite working class voters. Without better performance among these voter groups, Democrats’ hold on power will be ever tenuous, as will be their ability to actually fix the problems they say they want to fix.

To address this problem, I suggest a three point plan for reform and renewal. I covered the first two parts of this plan in my last two posts:

Democrats Must Move to the Center on Cultural Issues

Democrats Must Promote an Abundance Agenda

This week I will discuss the third and final part of the plan.

Democrats Must Embrace Patriotism and Liberal Nationalism

Let’s face it: today’s Democrats have a bit of a problem with patriotism. It’s kind of hard to strike up the band on patriotism when you’ve been endorsing the view that America was born in slavery, marinated in racism and remains a white supremacist society, shot through with multiple, intersecting levels of injustice that make everybody either oppressed or oppressor on a daily basis. Of course, America today may be a racist, dystopian hellhole, but Democrats assure us that it could get even worse if the Republicans get elected. Then it’ll be a fascist, racist, dystopian hellhole.

Hmm. This doesn’t seem like a very inspirational approach.

(READ MORE HERE)

From “Do Political Ads Even Work? 2022 is set to be the most expensive midterm election in history. But the political science research is murky on how much that matters” by Walter Shapiro at The New Republic:

For anyone living in a media market featuring contested political races—especially places such as Phoenix, Las Vegas, and Atlanta—these are the jackhammer months. Never in an off-year election have so many campaign spots been aired. TV spending will more than double from 2018 levels, according to estimates by the analytical firm AdImpact. The Wesleyan Media Project, which studies campaign commercials, calculated that more than two million ads had aired on broadcast television by early August—long before campaigns began their fall offensive….No candidate will willingly stop spending on TV ads to test whether they are really effective.

Is all this spending justified? Convincing data on the cost/benefit ratio is scarce, according to political scientists.

….But as the political science professors John Sides, Lynn Vavreck, and Christopher Warshaw concede in an article in the May issue of the American Political Science Review, “There are significant limitations to what we know about the effects of televised campaign advertising on election outcomes.”….There are so many ads that it is impossible to find evidence that any single spot—no matter how emotionally powerful—made a measurable difference in voter sentiment. When it comes to campaign spots, volume, not artistry, is what makes a difference.

And the effectiveness of political ads varies according to the offices being sought:

Many academic studies of TV ads have focused on presidential races. But the effects of ads, while still small, are significantly larger in races that are not at the top of the ticket, such as a House election. Vavreck and her two co-authors used polling and other data to assess the potency of TV ads from 2000 to 2018. Their conclusion: “Despite increasing partisanship in the electorate, there are still persuadable voters that respond to television advertising—especially in down-ballot elections, where voters have less information about candidates.” As Vavreck summarized when we spoke, “The effects of advertising are small and go away quickly. But small does not mean inconsequential, especially in a close race.”

Regarding the ways political attitudes and behavior are shaped by ads vs. other campaign investments, Shapiro writes:

The study also came to the surprising conclusion, partly based on an analysis of voter files, that the limited power of TV ads lies mostly in the realm of changing perceptions of candidates rather than in motivating people to turn out. John Sides, who teaches at Vanderbilt and is a co-author of the study, told me, “If you want to mobilize voters, it’s much better to do it with personal contact than TV ads.”

On the impact of positive vs. negative political ads:

….Travis Ridout, a professor of political science at Washington State University and a co-director of the Wesleyan Advertising Project, said, “According to the best studies, negative ads are not more effective than positive ads.” Yale political scientist Alexander Coppock, who studies persuasion, is also dubious. “I have a low opinion of the focus-group approach,” he told me. “You don’t have to remember or like an ad for it to be effective. It can still work if you hate it.”

How much is enough?

….A prime example of uncertainty is whether in free-spending races there is a saturation point when an additional commercial fails to have any effect. It seems logical, but proving it is akin to finding the great white whale. “We didn’t find a point of diminishing returns,” Sides said, but he theorized that it probably exists. In the context of a campaign, there is always pressure to put more money on TV. Part of it is a competitive instinct and part of it, frankly, is that many consultants are paid on the basis of the size of the media buy. “Clearly, this is an industry where nobody knows what’s effective,” Coppock said. “And everyone involved says, ‘You have to do more.’”

Looking at one of the marquee U.S. Senate races, Shapiro notes,

….But what is intriguing is the situation in Ohio where Democratic Senate candidate Tim Ryan dominated the airwaves over the summer while his GOP rival, J.D. Vance, did not air a single spot until August after winning a bruising May primary. Over a four-week period before Labor Day, Ryan aired 5,503 TV ads, according to the Wesleyan Media Project, dwarfing Vance’s modest buy. But will Ryan’s early advertising advantage matter in November? “I’m inclined to think that Ryan’s early advantage isn’t worth nothing,” Sides said, “but it’s not worth very much.” Ridout, however, makes the point, “We know from psychology that early impressions stick. And if you get the impression that Tim Ryan is a good guy fighting for the working class, it will take more negative ads to dislodge it.”

Shapiro concludes, “And most of all, don’t assume that campaign ad decisions are based on impeccable research. In truth, campaigns are flying blind just like the rest of us.” Here’s another take on the effectiveness of political ads from one of our recent articles. And it looks like there is a lot of room for quality research into how different ads work with particular constituencies.

The following post by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from The Liberal Patriot:

Last week I argued that, whatever the outcome of the 2022 election:

Democrats’ uncompetitiveness among white working class voters and among voters in exurban, small town and rural America puts them at a massive disadvantage given the structure of the American electoral system. This problem has only been exacerbated by recent attrition in Democratic support among nonwhite working class voters….[T]he current Democratic brand suffers from multiple deficiencies that make it somewhere between uncompelling and toxic to wide swathes of American voters who might potentially be their allies. And those swathes are very, very important. Without better performance there, Democrats’ hold on power will be ever tenuous, as will be their ability to implement their agenda at scale.

To fix this problem, I suggest a three point plan for reform and renewal. I covered the first part of that plan last week:

Democrats Must Move to the Center on Cultural Issues

This week I will discuss the second part of the plan (the third part will follow next week):

Democrats Must Promote an Abundance Agenda

Voters do not think much of Democratic management of the economy. Despite considerable legislative activity that impacts the economy and a very tight labor market, Republicans are consistently preferred to Democrats on handling the economy. In the most recent NBC poll, Republicans have a 19 point lead over Democrats on dealing with the economy, the largest lead for the GOP ever recorded by this poll.

Obviously this has a lot to do with high inflation and energy prices, along with lingering supply chain problems. In the last year, real wages for workers have actually gone down, because wage increases have not kept pace with inflation.

Democrats can argue that these are merely episodic problems along the road to something much better. But voters are not convinced and they can be forgiven for their skepticism. The truth of the matter is that Democrats’ theory of the case on the economy leans heavily on the idea that a dramatic expansion of the social safety net and a rapid move to a clean energy economy will—eventually–result in strong growth, a burgeoning supply of good jobs and a rising standard of living for all. So far the results have not been impressive.

This theory reflects the priorities of Democratic elites who are primarily interested in redistribution and action on climate change. But voters, especially working class voters, are interested in abundance: more stuff, more growth, more opportunity, cheaper prices, nicer, more comfortable lives.

Thus to reach and hold these voters, the Democrats need an abundance agenda. Right now, they don’t have one. Sure, they have a climate agenda. But the two things are not the same.

Start with the fact that climate change, while having very, very high salience for Democratic elites, has low salience for ordinary voters, particularly working class voters. Surveys repeatedly demonstrate this. In a Gallup “most important problem” poll this year, climate change came in at  a very modest 2 percent (open-ended response). A Pew survey asked the public about a lengthy series of policy priorities and whether they should be a “top priority” to address in the coming year. Dealiing with climate change came in 14th overall and among working class (noncollege) voters.

Surveys have repeatedly showed that, while the public mostly acknowledges climate change is ongoing and they are at least somewhat concerned about it, the issue is not so salient that they are willing to sacrifice much to combat it. In a an AP-NORC survey testing this, less than half of working class respondents said they would be willing to pay an extra dollar on their electricity bills to combat climate change and just 23 percent would be willing to pony up $10 a month.

No wonder Democratic messaging around a Green New Deal tends to rate poorly. Testing by Blue Rose Research for Data For Progress found this message on a Green New Deal ranking in the bottom third of possible Democratic messages to voters:

The Green New Deal decarbonizes our economy while ensuring we leave no community behind, including job transitions for miners, labor rights, healthcare and wages. We are running out of time to act on climate. We need a Green New Deal now.

Maybe the median voter isn’t terribly interested in a Green New Deal, which is predicated on getting rid of fossil fuels entirely and fast and replacing them with renewables. The median voter’s view is more an “all of the above” approach as captured by a recent Pew question. Pew asked the public which energy supply approach it preferred “Phase out the use of oil, coal and natural gas completely, relying instead on renewable energy sources such as wind and solar power only” or “Use a mix of energy sources including oil, coal and natural gas along with renewable energy sources”. The all of the above approach was favored by an overwhelming 67 percent to 31 percent margin.

Maybe instead of a Green New Deal, they’d rather have abundance. It has been a huge mistake for the left to lose sight of the need for faster growth. Growth, particularly productivity growth, is what drives rising living standards over time and Democrats presumably stand for the fastest possible rise in living standards. Faster growth also makes easier the achievement of Democrats’ other goals. Hard economic times typically generate pessimism about the future and fear of change, not broad support for more democracy and social justice. In contrast, when times are good, when the economy is expanding and living standards are steadily rising for most of the population, people see better opportunities for themselves and are more inclined toward social generosity, tolerance, and collective advance.

Yet many Democrats still regard the goal of more and faster economic growth with suspicion, preferring to focus on the fairness of how current growth is distributed and its potential effect on climate change. This reflects not just laudable progressive goals, but also a general feeling that the fruits of growth are poisoned, encouraging unhealthy consumerist lifestyles and, worse, driving the climate crisis that is hurtling humanity toward doom.

Democrats should set their sights instead on a generally more productive, higher growth, and less regionally unequal American capitalism. That will take some time and require more robust and far-reaching industrial policy and regulatory reform than Democrats are currently comfortable with. What they are comfortable with is collapsing industrial policy to climate policy and collapsing climate policy to renewables. This is highly inadequate and will not produce the desired results.

This is true even with a narrow focus on the energy sector. If there is to be an abundant clean energy future, it will depend on our ability to develop the requisite energy technologies which must necessarily go beyond wind and solar to include nuclear, geothermal, CCS and other possibilities. This will require a considerably streamlined regulatory process plus a lengthy period of backup by fossil fuels. The rush to renewables has attempted to skip these steps with predictably negative effectson the price and reliability of energy.

The same needs for societal investment and patience apply to a wide range of other technological challenges that could underpin a future of abundance: AI and machine learning; CRISPR and mRNA biotechnology; advanced robotics and the internet of things. These technologies, just like clean energy technologies, need to be developed aggressively and over a lengthy period to unleash their potential.

That’s why it’s inadequate for Democrats to focus narrowly on a clean energy, Green New Deal-type future. Not only is there an excessive focus on wind and solar, but the challenges for an abundant future cannot be reduced to the need for a clean energy transition. And make no mistake: what Americans want is an abundant future not just a green one that, they are told, is mostly necessary to stave off planetary disaster.

In short, what Americans want and need is an abundant economy, of which a clean energy economy (and even more, renewables) are merely subsets or components. That can be a winning vision of where Democrats want to take the economy in ways a Green New Deal simply can’t.

As British science journalist Leigh Phillips has observed:

Once upon a time, the Left . . . promised more innovation, faster progress, greater abundance. One of the reasons . . . that the historically fringe ideology of libertarianism is today so surprisingly popular in Silicon Valley and with tech-savvy young people more broadly . . . is that libertarianism is the only extant ideology that so substantially promises a significantly materially better future.

That should be the Democrats’ mantra: more innovation, faster progress, greater abundance. Without that, simply being fairer and greener will fail as a unifying economic offer.

Writing at The Journalist’s Resource, Thomas E. Patterson, author of  “Is the Republican Party Destroying Itself?,”notes that “In most Western democracies, voter registration takes place automatically through the government. France is one of the few that, like the United States, require citizens to initiate their registration. But France has one thing the United States does not have, and it helps tardy citizens to remember to register in time — a uniform national registration date. News outlets throughout France highlight the pending closing of the registration rolls.”

In addition, “Registration deadlines in the U.S. are a patchwork of state deadlines. They come and go with little fanfare from election officials and not much more from the news media. Not surprisingly, research has found that few Americans know their state’s registration deadline, although the number jumps up in the states where it’s easiest to remember — those that allow residents to register at the polls on Election Day.”

Patterson provides this list of voter registration deadlines in the U.S.:

Oct. 9  
Alaska, Louisiana, Mississippi, Montana, Ohio, Rhode Island, South Carolina, Tennessee, Georgia, Texas

Oct. 10  
Arizona, Arkansas, Indiana, Florida

Oct. 11   
Kentucky

Oct. 12
Illinois, Missouri

Oct. 14  
North Carolina, Oklahoma

Oct. 15
Delaware

Oct. 17
Virginia

Oct. 18
District of Columbia, Kansas, Maryland, New Jersey, Oregon, West Virginia

Oct. 19  
Massachusetts

Oct. 24  
Alabama, New York, Pennsylvania, South Dakota

Nov. 1 
Connecticut

Nov. 8  — Election Day      
California, Colorado, Hawaii, Idaho, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Utah, Vermont, Washington, Wisconsin, Wyoming

Patterson concludes, “The news media have a role to play in ensuring that Americans get a chance to vote. They could do more to tell citizens when and how to register. Research indicates that large numbers of the unregistered are unaware of where to go to register, when registration offices reopen, or what they need to bring with them as proof of eligibility. If there’s space in the news for yet another poll on the midterms, space can be found to alert Americans to registration deadlines.”

There are exceptions. But generally, big media all across America, including newspapers, television news programs, radio and social media, do a poor job of informing the public about voter registration deadlines and other important information related to voting. Voter registration deadlines and relevant information about how, when and where to register to vote should be posted every day at least during the last six weeks leading up to elections in newspapers, television news and websites, as a public service.

Eric Alterman’s ‘Altercation’ at The American Prospect features an interview with Michael Tomasky, editor of The New Republic and Democracy and author of The Middle Out: The Rise of Progressive Economics and a Return to Shared Prosperity, on the topic of “How the Democrats’ Economics Changed.” Among Tomasky’s observations:

How can liberalism win the economic argument against the right? People need to wrap their heads around four propositions:

The following post by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from The Liberal Patriot:

Some Democrats may believe that they have now fixed what’s wrong with their party. They just passed some key legislation and are set to do better than expected in the 2022 election. Republicans are on the defensive about abortion. Democrats are unified, particularly in their depiction of their opponents as an ultra-MAGA party controlled by semi-fascists. Perhaps their problems are now solved.

Nothing could be farther from the truth. The reality is that, when the smoke clears and the dust settles this November, Democrats will likely control just the Senate (if that) of the two houses of Congress and still face the same daunting obstacles that were looming before their fortunes improved in the aftermath of the Dobbs decision. The same geographic and educational polarization that undercuts the power of the Democratic coalition will remain. Indeed that polarization is likely to increase as the party relies more and more on white college-educated voters in affluent metropolitan areas.

This has profound implications for Democrats in the Electoral College and in Congress, especially in the Senate. Put simply, Democrats’ uncompetitiveness among white working class voters and among voters in exurban, small town and rural America puts them at a massive structural disadvantage given the structure of American electoral system. This problem has only been exacerbated by recent attrition in Democratic support among nonwhite working class voters.

Nothing that has happened in the last several months changes this underlying and uncomfortable fact: Democrats have failed to develop a party brand capable of unifying a dominant majority of Americans behind their political project. Indeed, the current Democratic brand suffers from multiple deficiencies that make it somewhere between uncompelling and toxic to wide swathes of American voters who might potentially be their allies. And those swathes are very, very important. Without better performance there, Democrats’ hold on power will be ever tenuous, as will be their ability to implement their agenda at scale.

So, what to do? I have a modest three point plan for reform and renewal. The Democrats, of course, will continue to win some elections and dominate their favored areas of the country, even without reform. But if they are serious about moving the country away from its current partisan stalemate toward robust political and economic health, they must follow a new path. Here is the first part of that path (I will cover the other two in subsequent posts):

(MORE HERE)

From “How to Turn Out Young Voters in November” by Harold Meyerson at The American Prospect:

By the evidence of every known survey, today’s young Americans are the leftmost generation in many decades, perhaps in our entire history. But will they vote in sufficient numbers this fall to block a Republican takeover of the Senate and the House?

….A new poll by Hart Research of nine states with closely competitive Senate contests, which oversampled voters under 40 (it polled more than 800 of them), shows, however, that the Democrats can still campaign profitably on the economy, inflation notwithstanding.

Even though Republicans outnumbered Democrats in the poll’s overall sample, young voters in those states favored the Democratic Senate candidates by a 57 percent to 29 percent margin. The top three most important issues to those voters were “prices and inflation,” with 55 percent highlighting that concern; “wages and salaries that keep up with the cost of living,” with 47 percent; and “abortion,” with 43 percent.

The poll then teased out themes from that “wages and salaries” issue. Asked whether companies or workers had too much power today over the other, or whether their power was roughly balanced, 79 percent of young voters said it was the companies that had too much power, versus the 7 percent who said it was workers and the 14 percent who said the relationship was balanced. Seventy-seven percent of young voters said they’d prefer a pro-union candidate, while 23 percent preferred an anti-union candidate. After hearing a description of the PRO Act, which is the latest iteration of congressional legislation making it easier to join or form unions, 64 percent of young voters said they’d back a Democrat who supports the act, while just 22 percent said they’d back a Republican PRO Act opponent.

Singling out swing voters among the young, the way to their hearts, and to get them to the polls, Hart Research concludes, is to emphasize such messages as raising wages and salaries (which 63 percent of those young swing voters say is an “extremely strong reason to support a Democratic candidate”), and making sure that workers are not “punished or even fired” for speaking out about problems on the job (68 percent).

“In other words,” Meyerson concludes, “abortion is still a crucial issue for Democrats to stress, but there’s also some economic messaging, despite inflation, that will help turn out the young.”

The following post by Ruy Teixeira, author of The Optimistic Leftist and other works of political analysis, is cross-posted from The Liberal Patriot:

“Democrats are congratulating themselves that they are now the “normie voter” party. The logic runs like this.

They have recovered from a deficit in the generic Congressional ballot and no longer appear to be headed for a complete drubbing in the November election. They could plausibly hold the Senate and keep their losses in the House relatively modest (though are still highly likely to lose control of that body).

The Democrats can point to several issues on which Republicans are out of step with the country and have contributed to their recovery. Chief among them is abortion, where the Supreme Court’s Dobbs decision reversing Roe v. Wade has allowed them to cast the Republicans as intransigent advocates of abortion bans. The public on the other hand is clearly on the side of moderate abortion rights.

Another helpful development is the increased prominence of Donald Trump in the political dialogue and in various specific races. Republicans have a great deal of trouble dissociating themselves from Trump and his endless relitigation of the 2020 election. Some are true disciples of Trump and some just find it too politically difficult, whatever their personal opinions, to put real distance between themselves and the former President. But the end result is being out of step with the public which sees the 2020 election as settled and generally disapproves of Trump’s role in the January 6th events, his inflammatory rhetoric and his disregard of democratic norms.

Finally, Democrats have succeeded in passing stripped down versions of key leglislative priorities, the CHIPS and Science Act and the cheekily name Inflation Reduction Act, both of which are fairly popular with the public and strengthen the Democrats’ argument that they are delivering on their promises. (Of course, the recent decline in gas prices has little to do with Democrats’ priorities and actions and that decline certainly does more for Democrats’ immediate prospects that these pieces of legislation.)

So Democrats are on the right side of public opinion on these issues and are seeing their fortunes improve as a result. Does that make them the normie voter party now?

Not so fast. It may be fair to say that Republicans, by virtue of being associated with abortion bans and with Trump and Trumpism, are not the normie voter party. But that does not mean that Democrats, by virtue of not being those things, are now the normie voter party. Normie voters want more than that—a lot more than that.

Start with the very issue that is currently doing the Democrats the most good: abortion. Democrats are taking advantage of the Dobbs decision and the intent of many pro-life Republican forces to leverage that decision into draconian state abortion laws. This is not what normie voters want (see: Kansas). But on the other hand, neither do normie voters want completely unrestricted access to abortion throughout all nine months of pregnancy, the default position of much of the Democratic party.

By about 2:1 the public favors at least some restrictions on abortion. Looked at by trimesters, the framework used in Roe v. Wade, Gallup found that 60 percent think abortion should be generally legal in the first three months of pregnancy. But that falls to 28 percent for the second three months and just 13 percent for the final trimester.

This and other data strongly indicate that the median voter position is that abortion should be available without restrictions for the first trimester and then available only with restrictions, such as for rape, incest and the health of the mother, thereafter. This approximates the legal situation in most Western countries and would cover close to 90 percent of the abortions that currently take place.

(MORE HERE)

A few tips from, “Is This When Democrats Finally Learn How to Message? Republicans have been running circles around Democrats for decades. But finally the right has handed them a potent weapon. Will they recognize it and use it?” by Michael Sokolove at The New Republic:

“Sell the brownie, not the recipe,” is the top-line advice that [progressive candidate strategist Anat] Shenker-Osorio gives to her clients. She has consulted for various candidates and organizations, both overseas and in the United States, including the Senate Democratic Caucus. She tries to coax progressives out of their long-windedness—their instinct to aim messages at the head rather than the heart—and their tragic inability to get to the point.

“I want them to say fewer things and say them more often,” she said. “But Democrats get bored with that. They’re not good at it. I say this with so much sadness, but Elizabeth Warren spent an entire campaign selling the recipe rather than the brownie. I tell people: Don’t take your policy out in public. It’s not seemly. Your policy is not your message. The message is the outcome of your policy. For example, ‘We’re going to give you family leave so you’re going to be there the first time your baby smiles. We’ll raise the minimum wage so you can put food on your table, and you’ll be home to eat dinner with your family.’”

Drawing a contrast between the messaging style of the two major parties, Sokolove notes,

….The two major parties “do not operate as simple mirror images,” the political scientists Matt Grossman and David Hopkins observe in their 2016 book, Asymmetric Politics: Ideological Republicans and Group Interest Democrats. They write that even as Democrats have moved to the left on certain social issues, the party’s governing style can be described as “technocratic incrementalism over one guided by a comprehensive value system.” Democratic voters largely expect their elected officials to compromise—both among themselves, and, where possible, with the opposing party.

Is there an important distinction to be made between messaging by Democratic candidates on the one hand and progressive groups on the other?

….Steven Greene is a professor of political science at North Carolina State University with an expertise in public opinion and elections. When I told him the questions I was exploring, he responded by highlighting the divisions in the Dem tribe: “Are Democrats horrible at messaging? No. Liberal advocacy groups, who are not trying to win elections, are horrible at it. They’re the ones talking about ‘chest feeding,’ the ones arguing for Lia Thomas and other trans athletes to compete against women.” Establishment Democrats, he continued, “did not argue for defunding the police or use that phrase. But the left and its organized groups do. These are deeply unpopular opinions.” The party, he said, is currently engaged in “generational warfare. They’re eating themselves from the inside.”

Regarding the allegation that people who vote for Republicans do so against their self-interest,

There’s a raft of political science research that voters, and maybe especially Republican voters, are led by emotion as much as rationality. They go with the team they feel is pulling for them. Is it really voting against their self-interest when they cast ballots to put people in office who speak their language and make them feel better?….“When it’s said that people are voting against their self-interest, it’s a mistake to define self-interest in purely economic terms,” said Laurel Elder, a political science professor at Hartwick College in Oneonta, New York, and the co-author, with Steven Greene, of The Politics of Parenthood. “They vote on emotion, on what gives meaning to their lives.”

Sokolove also taps the insights of a top Republican wordsmith, and writes:

Freedom is one of the big words that Republicans have owned. “Democrats don’t want to talk about religion, faith, and freedom,” [Republican strategist Frank] Luntz told me. “That comes off the Republican tongue like butter. Democrats choke on it.”….Freedom, though, is the winning word for Democrats. It is the beacon that brought immigrants pouring into this country. In its fullest form, it is what the descendants of enslaved Africans have fought for over the whole of the nation’s 246-year history. It’s the through line for the nation’s proudest accomplishments and purest ambitions.

Freedom for women to have control over their own choices and bodies. Freedom to vote. Freedom to love who you want. Freedom to read what you want. Freedom to earn a living wage. Freedom to send your children off to school without fear they’ll be riddled with bullets from an AR-15. Freedom for your kids and grandkids to dwell on a livable planet.

As Sokolove concludes, “Sell the brownie, not the recipe—and see how that works.”

Some observations from Ronald Brownstein’s “Can Democrats break the GOP stranglehold on the states?” at CNN Politics:

Now, a new analysis has found that over the next decade, Democrats will face an uphill challenge to dislodge the GOP state house advantage that has allowed conservatives to advance this agenda so broadly and so quickly. In the battle for control of state legislatures, “Democrats face a defensive outlook over the decade ahead,” the Democratic group Forward Majority concludes in a report released Monday. “Good years for Democrats are ones in which power will come down to razor-thin margins; in contrast, good years for Republicans will be total routs.”

The study is based on an exhaustive effort by the group to model how the electoral competition between the two parties will evolve through 2030.

At the national level, the study forecasts another grueling decade of trench warfare in presidential elections between two closely matched coalitions, with Democrats positioned to improve across Sunbelt states adding more racial minorities and white-collar workers, and Republicans likely to gain ground across preponderantly White and heavily blue-collar states in the upper Midwest and potentially parts of the Northeast.

Democrats begin this competition for state power in a steep hole. Today Republicans control 61 state legislative chambers and Democrats just 37. (The final state, Nebraska, has a unicameral nonpartisan legislature effectively controlled by Republicans). Republicans hold both legislative chambers in 30 states and Democrats in just 17. (In two other states, Minnesota and Virginia, control of the two legislative chambers is split between the parties.) Adding in governors, Republicans hold unified control in 23 state governments and Democrats just 14.