The following article by Gannon University History professor Jefff Bloodworth is cross-posted from The Liberal Patriot:
Riffraff. The Masses. Hoi Polloi. Working Class. The Silent Majority. The Great Unwashed.
“The People” have many synonyms. But “Middle American” best describes the demographic upon which every national election swings. Legendary Columbia University sociologist Herbert Gans defines Middle Americans as lower middle and working-class families between the thirty-first and seventy-first income percentiles. They are the working stiffs who are average in jobs, income, and schooling; a high school educated clerk or truck driver, of any race—that’s a Middle American. And Democrats have steadily lost them.
A broader grouping than working class, income alone does not define a Middle American. In his 1989 classic, Middle American Individualism, Gans outlined how income and a “popular individualism” renders them a distinct class. Reared in environments of economic insecurity, Middle Americans prize personal economic security more than anything. Their pursuit of economic autonomy is defined by self-reliance and an individualist ethos. These values and sensibilities are key to understanding Middle America’s political behavior.
Politically, Middle Americans support a version of “moral capitalism.” Moral capitalism is not socialism; Middle Americans think free enterprise and rugged individualism are just fine so long as labor receives a fair share. But any system that shortchanges labor loses legitimacy in Middle America and risks populist uprisings.
Moral capitalism was born on the nineteenth century populist frontier, and it subsequently evolved into the organizing principle that held rural and urban Democrats together. Moral capitalism was the philosophical basis of the Populist movement in the 1890s. Rejecting small government orthodoxy, populists looked to the state to make the urban, industrial economic order into a moral political economy. When markets failed, moral capitalists sought state interventions—but ones that reflected their individualist code. Social Security exemplifies this attitude: funded by dedicated payroll taxes, to Middle Americans the program is an earned benefit and not welfare.
Harry S. Truman’s GI Bill and Lyndon B. Johnson’s Medicare program followed the script Franklin D. Roosevelt wrote with Social Security. “Earned benefits,” recipients served in the military or labored a lifetime to merit eligibility. Not coincidentally, these programs are politically sacrosanct with most Middle Americans.
Oxford University historian Gareth Davies calls this underlying bargain “opportunity liberalism.” The state provides citizens equality of opportunity. Individuals offer grit and labor. And Middle Americans rewarded Democrats with votes.
By founding federal activism and social insurance programs on Middle American individualism, opportunity liberals defeated laissez-faire conservatism and created a liberal political consensus. In the late 1960s and 1970s, however, entitlement liberals gained the political upper hand inside Democratic politics and policy circles. Seeking equality of results, they pushed a guaranteed income and single-payer healthcare as well as an array of unearned benefits. Moral capitalism, however, cuts both ways: Middle Americans revolt against economic systems andpolitical ideologies that ignore the bond between labor and economic security. Middle Americans came to distrust a liberalism that, in their eyes, dispensed unearned benefits. To them, it was not a moral capitalism, and many turned right as result.
Middle American was once rightfully synonymous with working-class whites. In 1975, nearly nine of ten Middle Americans were white, and in 1980 and 1984 Ronald Reagan won an average 61 percent of the white working-class vote. Because Middle America comprised two-thirds of the entire electorate, Reagan won in landslides. Post-1965 immigration, however, has remade American and Middle American demography. In 1980, whites were 80 percent of the overall population; today, that number has fallen to 60 percent. Indeed, almost half of today’s Middle Americans are non-white. These demographic changes have transformed American politics.
Bill Clinton combined a rising non-white population with the educated middle class, women, and enough white Middle Americans to win the presidency twice. He did so by emphasizing work and opportunity. In effect, he pushed opportunity liberalism back to the party’s rhetorical center.