washington, dc

The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Ed Kilgore

August 8: The Swiftboating of Tim Walz Is Going Nowhere Fast

As someone who was reasonably close to the John Kerry campaign twenty years ago, there is no term that riles me up more than “swiftboating.” Some of the same people are trying to same tactic on Tim Walz, and I explained at New York why it was unlikely to succeed.

In an effort to undermine the highly positive vibe among Democrats surrounding Tim Walz’s unveiling as Kamala Harris’s running mate, Team Trump is trying to depict the jovial Minnesota governor as a grim leftist whom progressives pushed into the veep nomination. But the former football coach, avid hunter and school teacher from a distinctly rural background is hard to typecast as a faithful disciple of Karl Marx. So the GOP is deploying an old playbook item that Trump campaign co-chair Chris LaCivita knows well from his deep involvement in the “Swiftboating” of John Kerry in 2004: an attack on Walz’s military record, one of his strongest credentials in rebutting the idea he is some sort of anti-American zealot.

LaCivita is front and center in the attack on Walz, unsurprisingly, as Politico Playbook reports:

“’The two biggest sins in the military are claiming credit for decorations you don’t have or claiming combat action that you did not participate in … And this much is certain: He’s guilty of at least one of them,’ LaCivita told our colleagues Jared Mitovich, Meridith McGraw and Connor O’Brien yesterday. ‘Nothing regarding his lies has been weaponized in a political sense. That’s about to change.’”

The hit man in this attack was, appropriately enough, Walz’s counterpart, J.D. Vance, who much like Walz enlisted right after high school (Vance in the Marines, Walz in the Army National Guard). As the New York Times reports, Vance came in very hot on the accusations to which LaCivita alluded:

“Speaking at the police department in Shelby Township, Mich., on Wednesday morning, Mr. Vance said Mr. Walz had effectively deserted his fellow soldiers to avoid serving in Iraq because he retired from the National Guard in May 2005, several months before his artillery unit received orders to deploy there …

“Mr. Vance also seized on a remark by Mr. Walz in a video clip that the Harris campaign had promoted on social media on Tuesday, in which the governor told a crowd about support for gun control, saying that ‘we can make sure those weapons of war, that I carried in war, are only carried in war.’

“Mr. Walz never served in combat, however, which prompted Mr. Vance to accuse him of ‘stolen valor.’

“’I’d be ashamed if I was him and I lied about my military service like he did,’ Mr. Vance said.”

Will this effort work as it did (to some extent) against John Kerry? Probably not.

First of all, the facts underlying the LaCivita-Vance line of attack don’t appear to justify all the angry passion. No one is disputing that Walz served honorably in the Guard for 24 years. The first charge, and perhaps the most serious, is that Walz retired at the end of those 24 years (as he was fully eligible to do) in order to avoid deployment to Iraq. Two former Guard colleagues, apparently infuriated by Walz’s opposition to the Iraq War, first raised this charge as part of an earlier political attack on Walz when he ran for governor in 2018. But other colleagues documented that Walz had been talking for quite some time about retiring in order to run for Congress (which is precisely what he did) and that he had no way of knowing about the subsequent deployment when he retired. There’s really no more evidence of Walz’s alleged cowardice than an assertion by two dudes who clearly didn’t like his politics.

The second charge, which Vance dressed up with the lurid term of “stolen valor,” really just refers to a single ambiguous reference Walz made to carrying a gun “in war,” though others have pointed to a claim in a 2006 Walz press release that he served in “Operation Enduring Freedom” (the official name of the Afghanistan deployment). Whatever viewers of that press release thought, the claim is actually true since Walz and his unit were deployed to Europe in a support capacity for that war.

Though Vance didn’t mention it, his conservative allies have also charged that Walz inflated his rank in descriptions of his service. This attack line is probably the flimsiest: Everyone concedes Walz achieved the rank of command sergeant major in the Guard, the highest rank attainable by an enlisted service member. But he didn’t complete some coursework required to retire at that rank. So are a few references on campaign websites to Walz as a “retired command sergeant major” some sort of “lie?” I don’t think so; he was retired, and he did achieve that rank.

All in all, the attacks on Walz’s military record come across as pretty weak tea. Even the most serious — the claim that he dodged serving in Iraq — requires an asterisk: J.D. Vance’s running mate, Donald Trump, has endlessly described that war as a disastrous mistake. By the time he retired from the Guard, Walz shared that view. Should he have stuck around to see if he could be deployed there?

But, facts aside, there are two big-picture reasons the attempted Swiftboating of Tim Walz won’t work. First, we’re in a different era of American experiences with war. 2.9 million young men were drafted into the U.S. military during the Vietnam War; John Kerry’s service there resonated with a lot of voters. In the post-conscription era, people like Walz and Vance (a public-affairs officer deployed to Iraq) who chose to put on the uniform are the exception rather than the rule. More typical is Donald Trump, who was ahead of his time in finding a way to avoid military service (via his father’s influence, some claim).

And the second reason this won’t be a replay of 2004 is that the Kerry campaign largely ignored the “Swift Boat Veterans for Truth” attacks on his war record, after setting them up for success by overemphasizing that record at the Democratic National Convention (the candidate famously began his acceptance speech by saluting and saying, “I’m John Kerry and I’m reporting for duty”). Walz hasn’t made his Guard service his principal credential for election as vice-president. And the Harris-Walz campaign definitely isn’t falling silent and letting the smears stand.


The Swiftboating of Tim Walz Is Going Nowhere Fast

As someone who was reasonably close to the John Kerry campaign twenty years ago, there is no term that riles me up more than “swiftboating.” Some of the same people are trying to same tactic on Tim Walz, and I explained at New York why it was unlikely to succeed.

In an effort to undermine the highly positive vibe among Democrats surrounding Tim Walz’s unveiling as Kamala Harris’s running mate, Team Trump is trying to depict the jovial Minnesota governor as a grim leftist whom progressives pushed into the veep nomination. But the former football coach, avid hunter and school teacher from a distinctly rural background is hard to typecast as a faithful disciple of Karl Marx. So the GOP is deploying an old playbook item that Trump campaign co-chair Chris LaCivita knows well from his deep involvement in the “Swiftboating” of John Kerry in 2004: an attack on Walz’s military record, one of his strongest credentials in rebutting the idea he is some sort of anti-American zealot.

LaCivita is front and center in the attack on Walz, unsurprisingly, as Politico Playbook reports:

“’The two biggest sins in the military are claiming credit for decorations you don’t have or claiming combat action that you did not participate in … And this much is certain: He’s guilty of at least one of them,’ LaCivita told our colleagues Jared Mitovich, Meridith McGraw and Connor O’Brien yesterday. ‘Nothing regarding his lies has been weaponized in a political sense. That’s about to change.’”

The hit man in this attack was, appropriately enough, Walz’s counterpart, J.D. Vance, who much like Walz enlisted right after high school (Vance in the Marines, Walz in the Army National Guard). As the New York Times reports, Vance came in very hot on the accusations to which LaCivita alluded:

“Speaking at the police department in Shelby Township, Mich., on Wednesday morning, Mr. Vance said Mr. Walz had effectively deserted his fellow soldiers to avoid serving in Iraq because he retired from the National Guard in May 2005, several months before his artillery unit received orders to deploy there …

“Mr. Vance also seized on a remark by Mr. Walz in a video clip that the Harris campaign had promoted on social media on Tuesday, in which the governor told a crowd about support for gun control, saying that ‘we can make sure those weapons of war, that I carried in war, are only carried in war.’

“Mr. Walz never served in combat, however, which prompted Mr. Vance to accuse him of ‘stolen valor.’

“’I’d be ashamed if I was him and I lied about my military service like he did,’ Mr. Vance said.”

Will this effort work as it did (to some extent) against John Kerry? Probably not.

First of all, the facts underlying the LaCivita-Vance line of attack don’t appear to justify all the angry passion. No one is disputing that Walz served honorably in the Guard for 24 years. The first charge, and perhaps the most serious, is that Walz retired at the end of those 24 years (as he was fully eligible to do) in order to avoid deployment to Iraq. Two former Guard colleagues, apparently infuriated by Walz’s opposition to the Iraq War, first raised this charge as part of an earlier political attack on Walz when he ran for governor in 2018. But other colleagues documented that Walz had been talking for quite some time about retiring in order to run for Congress (which is precisely what he did) and that he had no way of knowing about the subsequent deployment when he retired. There’s really no more evidence of Walz’s alleged cowardice than an assertion by two dudes who clearly didn’t like his politics.

The second charge, which Vance dressed up with the lurid term of “stolen valor,” really just refers to a single ambiguous reference Walz made to carrying a gun “in war,” though others have pointed to a claim in a 2006 Walz press release that he served in “Operation Enduring Freedom” (the official name of the Afghanistan deployment). Whatever viewers of that press release thought, the claim is actually true since Walz and his unit were deployed to Europe in a support capacity for that war.

Though Vance didn’t mention it, his conservative allies have also charged that Walz inflated his rank in descriptions of his service. This attack line is probably the flimsiest: Everyone concedes Walz achieved the rank of command sergeant major in the Guard, the highest rank attainable by an enlisted service member. But he didn’t complete some coursework required to retire at that rank. So are a few references on campaign websites to Walz as a “retired command sergeant major” some sort of “lie?” I don’t think so; he was retired, and he did achieve that rank.

All in all, the attacks on Walz’s military record come across as pretty weak tea. Even the most serious — the claim that he dodged serving in Iraq — requires an asterisk: J.D. Vance’s running mate, Donald Trump, has endlessly described that war as a disastrous mistake. By the time he retired from the Guard, Walz shared that view. Should he have stuck around to see if he could be deployed there?

But, facts aside, there are two big-picture reasons the attempted Swiftboating of Tim Walz won’t work. First, we’re in a different era of American experiences with war. 2.9 million young men were drafted into the U.S. military during the Vietnam War; John Kerry’s service there resonated with a lot of voters. In the post-conscription era, people like Walz and Vance (a public-affairs officer deployed to Iraq) who chose to put on the uniform are the exception rather than the rule. More typical is Donald Trump, who was ahead of his time in finding a way to avoid military service (via his father’s influence, some claim).

And the second reason this won’t be a replay of 2004 is that the Kerry campaign largely ignored the “Swift Boat Veterans for Truth” attacks on his war record, after setting them up for success by overemphasizing that record at the Democratic National Convention (the candidate famously began his acceptance speech by saluting and saying, “I’m John Kerry and I’m reporting for duty”). Walz hasn’t made his Guard service his principal credential for election as vice-president. And the Harris-Walz campaign definitely isn’t falling silent and letting the smears stand.


August 7: Why Tim Walz Made Sense as Kamala Harris’s Running Mate

Like everyone else, I had an opinion about the vice presidential choice, though I ultimately thought the most important thing was to have someone who is qualified to serve as president and meshes well with Harris on the campaign trail. Beyond those factors, here’s my case for Walz being a good choice, which I offered at New York:

Much of the Democratic veepstakes debate — which just ended with Kamala Harris picking Tim Walz as her running mate — involved the highly disputed premise that a running mate could have a tangible impact on the outcome of the race in the Electoral College. If you accepted that premise (and most political scientists more or less reject it), then Josh Shapiro of Pennsylvania was a bit of a no-brainer, given the essential position of his state in the easiest path to victory for Harris. Arizona senator Mark Kelly also made sense as an electoral-vote magnet. Tim Walz? Not so much, since any scenario where his state of Minnesota was in play was one in which Democrats were already losing nationally.

There is a vague sense that Walz could help regionally, as he’s from an upper Midwest state that borders two battleground states (Michigan and Wisconsin). But Walz’s main asset may be that he does not have the overtly moderate ideological image that made Shapiro and Kelly the favorites of those concerned about Harris’s alleged vulnerability as “too liberal.” Progressives unhappy with Shapiro’s position on school vouchers and Gaza or Kelly’s weak labor record stampeded into Walz’s camp as speculation reached a frenzy during the last week.

So we are now hearing complaints that in choosing the Minnesotan Harris has thrown away a potential ticket-balancing option. The counter-argument, as my Shapiro-favoring colleague Jonathan Chait conceded, is that Walz is super-normie and a bit hard to square with the standard image of a “radical leftist:”

“A somewhat modified version of the left’s belief that moving left can increase political viability is that personal style can make up for a deficit in substance. Rather than move to the center on policy, they hope nominating candidates with a reassuring personal affect and personal biography can reassure moderate voters.

“Walz generates so much enthusiasm on the left in part because he represents the apotheosis of this strategy. He is jolly, fun, a rural veteran and former football coach with a personal comfort with white rural voters.

“There is probably something to this theory. If Harris had nominated a pink-haired professor from Brooklyn with a centrist voting record, that candidate probably would not provide a huge political heft.”

There is no doubt that Republicans will nonetheless try to depict Walz as a sort of heartland Trojan horse who conceals a grim anti-American devotion to Marxism beneath his jovial exterior (just as they would have smeared Shapiro or Kelly, truth be told). But before assuming that tactic will work, as Chait fears, let’s look a bit more closely at Walz’s “personal affect and personal biography” and their possible impact.

Walz is authentically a product of the rural and small-town Midwest. He was born in West Point, Nebraska, a small town in the northeast segment of that famously agricultural state, and raised in Valentine, Nebraska, an even smaller town in north-central Nebraska, then in Butte, Nebraska, a tiny village not far from there. Far from the Ivy League campuses at which Donald Trump and J.D. Vance received degrees, Walz got his undergraduate education at an open-admissions teachers college in northwest Nebraska (Chadron State College). After he launched a public-school teaching career and got married to another teacher, he earned a master’s degree from Mankato State College in his wife’s home state, where he was indeed a football coach and also adviser to his school’s gay-straight student alliance. He eventually ran for Congress in the largely rural and relatively conservative First Congressional District, winning reelection there five times. There’s just no whiff of elitism or radicalism in his background.

His military service, moreover, isn’t just a line on a résumé or a brief engagement prior to a real adult career. He spent 24 years in the Army National Guard, beginning right after high school, and ultimately obtained the highest rank available to an enlisted person. He was named Nebraska Citizen-Soldier of the Year in 1989. Walz was never deployed in a combat role, but neither was Marine public-affairs officer J.D. Vance or the draft-evading Donald Trump. In Congress and as governor, Walz has made veterans affairs an emphasis. No one, and certainly not the keyboard warriors of the online right, will be able to malign Walz’s patriotism or respect for the flag and the uniform.

Yes, as governor of Minnesota, Walz was able to compile a progressive record, particularly after his party won a trifecta in 2022. But as his remarkably successful quasi-candidacy for veep has illustrated, he hasn’t lost his folksy manner or cracker-barrel sense of humor. He isn’t just normie; he’s super-normie and will present a constant contrast to the distinctly radical intellectualism of Vance — which you might even call weird. Walz may or may not be able to help Harris gain votes in some tangible way, but he adds toil and trouble to every Republican effort to depict Democrats as a party in the grip of un-American forces (one example of a problem he presents is that both of his children were conceived via IVF treatments, which the anti-abortion lobby has frowned upon). And unlike the last Democratic veep chosen to offset fears about a female president, Tim Walz (so far) does not come across as boring.

Should both Harris and Walz do everything possible to rebut allegations of radicalism and strengthen their reputation as sensible centrists, as Chait recommends? Absolutely. But in Walz, Kamala Harris has given herself a running mate who won’t look out of character campaigning among rural or small-town Americans, or among military veterans, or among people who’ve worked real and relatable jobs instead of managing real-estate fortunes or hanging out with Silicon Valley’s tech bros. His appeal should extend well beyond the Midwest to voters all over the country who share elements of his life trajectory. And it’s a good start for the short sprint to Election Day for the Democrats’ new presidential ticket.


Why Tim Walz Made Sense as Kamala Harris’s Running Mate

Like everyone else, I had an opinion about the vice presidential choice, though I ultimately thought the most important thing was to have someone who is qualified to serve as president and meshes well with Harris on the campaign trail. Beyond those factors, here’s my case for Walz being a good choice, which I offered at New York:

Much of the Democratic veepstakes debate — which just ended with Kamala Harris picking Tim Walz as her running mate — involved the highly disputed premise that a running mate could have a tangible impact on the outcome of the race in the Electoral College. If you accepted that premise (and most political scientists more or less reject it), then Josh Shapiro of Pennsylvania was a bit of a no-brainer, given the essential position of his state in the easiest path to victory for Harris. Arizona senator Mark Kelly also made sense as an electoral-vote magnet. Tim Walz? Not so much, since any scenario where his state of Minnesota was in play was one in which Democrats were already losing nationally.

There is a vague sense that Walz could help regionally, as he’s from an upper Midwest state that borders two battleground states (Michigan and Wisconsin). But Walz’s main asset may be that he does not have the overtly moderate ideological image that made Shapiro and Kelly the favorites of those concerned about Harris’s alleged vulnerability as “too liberal.” Progressives unhappy with Shapiro’s position on school vouchers and Gaza or Kelly’s weak labor record stampeded into Walz’s camp as speculation reached a frenzy during the last week.

So we are now hearing complaints that in choosing the Minnesotan Harris has thrown away a potential ticket-balancing option. The counter-argument, as my Shapiro-favoring colleague Jonathan Chait conceded, is that Walz is super-normie and a bit hard to square with the standard image of a “radical leftist:”

“A somewhat modified version of the left’s belief that moving left can increase political viability is that personal style can make up for a deficit in substance. Rather than move to the center on policy, they hope nominating candidates with a reassuring personal affect and personal biography can reassure moderate voters.

“Walz generates so much enthusiasm on the left in part because he represents the apotheosis of this strategy. He is jolly, fun, a rural veteran and former football coach with a personal comfort with white rural voters.

“There is probably something to this theory. If Harris had nominated a pink-haired professor from Brooklyn with a centrist voting record, that candidate probably would not provide a huge political heft.”

There is no doubt that Republicans will nonetheless try to depict Walz as a sort of heartland Trojan horse who conceals a grim anti-American devotion to Marxism beneath his jovial exterior (just as they would have smeared Shapiro or Kelly, truth be told). But before assuming that tactic will work, as Chait fears, let’s look a bit more closely at Walz’s “personal affect and personal biography” and their possible impact.

Walz is authentically a product of the rural and small-town Midwest. He was born in West Point, Nebraska, a small town in the northeast segment of that famously agricultural state, and raised in Valentine, Nebraska, an even smaller town in north-central Nebraska, then in Butte, Nebraska, a tiny village not far from there. Far from the Ivy League campuses at which Donald Trump and J.D. Vance received degrees, Walz got his undergraduate education at an open-admissions teachers college in northwest Nebraska (Chadron State College). After he launched a public-school teaching career and got married to another teacher, he earned a master’s degree from Mankato State College in his wife’s home state, where he was indeed a football coach and also adviser to his school’s gay-straight student alliance. He eventually ran for Congress in the largely rural and relatively conservative First Congressional District, winning reelection there five times. There’s just no whiff of elitism or radicalism in his background.

His military service, moreover, isn’t just a line on a résumé or a brief engagement prior to a real adult career. He spent 24 years in the Army National Guard, beginning right after high school, and ultimately obtained the highest rank available to an enlisted person. He was named Nebraska Citizen-Soldier of the Year in 1989. Walz was never deployed in a combat role, but neither was Marine public-affairs officer J.D. Vance or the draft-evading Donald Trump. In Congress and as governor, Walz has made veterans affairs an emphasis. No one, and certainly not the keyboard warriors of the online right, will be able to malign Walz’s patriotism or respect for the flag and the uniform.

Yes, as governor of Minnesota, Walz was able to compile a progressive record, particularly after his party won a trifecta in 2022. But as his remarkably successful quasi-candidacy for veep has illustrated, he hasn’t lost his folksy manner or cracker-barrel sense of humor. He isn’t just normie; he’s super-normie and will present a constant contrast to the distinctly radical intellectualism of Vance — which you might even call weird. Walz may or may not be able to help Harris gain votes in some tangible way, but he adds toil and trouble to every Republican effort to depict Democrats as a party in the grip of un-American forces (one example of a problem he presents is that both of his children were conceived via IVF treatments, which the anti-abortion lobby has frowned upon). And unlike the last Democratic veep chosen to offset fears about a female president, Tim Walz (so far) does not come across as boring.

Should both Harris and Walz do everything possible to rebut allegations of radicalism and strengthen their reputation as sensible centrists, as Chait recommends? Absolutely. But in Walz, Kamala Harris has given herself a running mate who won’t look out of character campaigning among rural or small-town Americans, or among military veterans, or among people who’ve worked real and relatable jobs instead of managing real-estate fortunes or hanging out with Silicon Valley’s tech bros. His appeal should extend well beyond the Midwest to voters all over the country who share elements of his life trajectory. And it’s a good start for the short sprint to Election Day for the Democrats’ new presidential ticket.


August 2: The Brighter, Happier Democratic Message for 2024

As one in a series of ruminations on the Biden-Harris switch, I offered some thoughts at New York on the very different message and strategy the new Democratic nominee might offer:

Even for Democrats who had faith in Joe Biden’s ability to defeat Donald Trump, the Biden strategy and message were unquestionably a bummer. Having apparently lost the ability to convince swing voters his administration was doing a good job on the key issues of inflation and immigration, Team Joe had to make the election about the terrifying prospect of a Trump presidency rather than any happy thoughts about a second Biden term.

To use the language of political strategy, Biden had to avoid a “referendum” election like the plague and try to make swing voters focus with great intensity on Trump’s lawless character and conduct, recognizing all the while that his own age made it impossible to paint an optimistic picture of America’s future under his guidance.

So even before his horrific performance in the June debate brought his candidacy to a crisis point, the best-case scenario for the Biden campaign was a long, hard slog designed to make voters even more fearful and discouraged, driving both his and Trump’s favorability ratings to the bottom of hell in hopes he would win a lesser-of-two-evils contest. It tells you a lot that for the first time in living memory, Democrats were hoping for a low-turnout election to save their bacon from a sour and mistrustful electorate.

Kamala Harris’s replacement of Biden as the Democratic nominee has changed all these dynamics, and accordingly her strategy and message are looking very different as well, as Axios reports:

“Instead of portraying Trump as a dictator-in-waiting, Harris has dismissed Trump as ‘weird’ and mocked him as scared to debate while also calling his agenda ‘extreme.’

“She also initially signaled the campaign was not all about Trump, telling a rollicking crowd in Wisconsin: ‘Let’s also make no mistake: This campaign is not just about us versus Donald Trump. This campaign is about who we fight for.’

“Harris, more than twenty years younger than Biden, has also tried to portray herself as the candidate of the future as she has embraced the tagline ‘we’re not going back.’

“In her Atlanta rally Tuesday evening, Harris also did not mention Biden by name. The main super PAC supporting Harris’ candidacy also began running a new ad Wednesday that concluded with ‘let the future begin.’”

Harris appears to be adopting a “two futures” message, comparing her agenda to Trump’s instead of mostly offering dark warnings about her opponent. It enables her to promote the most popular elements of the Democratic platform — most notably a restoration of reproductive rights along with practical steps to help the middle class address high living costs, along with some targeted bashing of corporations — without an extended defense of the Biden record. It’s a decidedly upbeat message that accompanies a big strategic shift: With young, Black, and Latino voters beginning to return to the Democratic column, Harris’s potential winning coalition is beginning to look at lot like Biden’s in 2020, which would benefit from higher, not lower, turnout and open up the possibility of wins in Sun Belt states Biden had all but written off this year.

This doesn’t, to be clear, mean Harris won’t “go negative” on Trump; she will, particularly if she manages to get into a debate with the 45th president. It simply means her Trump-bashing will be more forward-looking and probably less apocalyptic. Axios suggests that Team Harris believes Biden’s efforts to get voters to dwell on Trump’s responsibility for January 6 just didn’t work, so we will probably get less of that, at least up until the moment MAGA preparations for overturning another loss go into high gear.

But it’s not just the tone of her campaign that will represent a big change from Biden’s: It’s the timeframe as well. Biden was engaged in a four-year struggle with Trump. Harris needs to navigate fewer than 100 days. If, as many Republicans believe, the veep’s big vulnerability is an ideology too far left of center for comfort, there will be less time for Team Trump to dramatize (or fabricate) it. As RealClearPolitics’s Sean Trende argues, Harris is a candidate better suited for a sprint than a marathon:

“I don’t think Harris is probably viable over the course of a year-long campaign …

“She doesn’t have to run a year-long campaign, though … Consider: Harris will almost certainly pick her vice presidential candidate this week. She has a large number of attractive choices from which to select, which will earn her another week or two of positive press.

“That gets us to mid-August, when the Democratic National Convention begins. It will likely be a carefully scripted, well-managed event …

“Then, in mid-September, Trump will be sentenced following his conviction in the New York fraud/hush money case. Regardless of whether or not he receives jail time, it’s another distraction from any substantive discussion of the issues in 2024. The attention is diverted from Harris and falls on Trump in a relatively unflattering light … [T]he election actually shapes up as a referendum on Trump at this point.”

Harris can wage a campaign that’s brighter, sharper, and shorter than what could have been expected with Biden as the candidate. You can expect more of a traditional Democratic effort to mobilize the party base while giving swing voters an attractive and, above all, fresh alternative to the ever-alarming Trump. The voters who will decide this election won’t be asked to face their greatest fears head-on before choosing a flawed incumbent.

Lighten up, America! Maybe even laugh a bit with “Laffin’ Kamala” Harris.


The Brighter, Happier Democratic Message for 2024

As one in a series of ruminations on the Biden-Harris switch, I offered some thoughts at New York on the very different message and strategy the new Democratic nominee might offer:

Even for Democrats who had faith in Joe Biden’s ability to defeat Donald Trump, the Biden strategy and message were unquestionably a bummer. Having apparently lost the ability to convince swing voters his administration was doing a good job on the key issues of inflation and immigration, Team Joe had to make the election about the terrifying prospect of a Trump presidency rather than any happy thoughts about a second Biden term.

To use the language of political strategy, Biden had to avoid a “referendum” election like the plague and try to make swing voters focus with great intensity on Trump’s lawless character and conduct, recognizing all the while that his own age made it impossible to paint an optimistic picture of America’s future under his guidance.

So even before his horrific performance in the June debate brought his candidacy to a crisis point, the best-case scenario for the Biden campaign was a long, hard slog designed to make voters even more fearful and discouraged, driving both his and Trump’s favorability ratings to the bottom of hell in hopes he would win a lesser-of-two-evils contest. It tells you a lot that for the first time in living memory, Democrats were hoping for a low-turnout election to save their bacon from a sour and mistrustful electorate.

Kamala Harris’s replacement of Biden as the Democratic nominee has changed all these dynamics, and accordingly her strategy and message are looking very different as well, as Axios reports:

“Instead of portraying Trump as a dictator-in-waiting, Harris has dismissed Trump as ‘weird’ and mocked him as scared to debate while also calling his agenda ‘extreme.’

“She also initially signaled the campaign was not all about Trump, telling a rollicking crowd in Wisconsin: ‘Let’s also make no mistake: This campaign is not just about us versus Donald Trump. This campaign is about who we fight for.’

“Harris, more than twenty years younger than Biden, has also tried to portray herself as the candidate of the future as she has embraced the tagline ‘we’re not going back.’

“In her Atlanta rally Tuesday evening, Harris also did not mention Biden by name. The main super PAC supporting Harris’ candidacy also began running a new ad Wednesday that concluded with ‘let the future begin.’”

Harris appears to be adopting a “two futures” message, comparing her agenda to Trump’s instead of mostly offering dark warnings about her opponent. It enables her to promote the most popular elements of the Democratic platform — most notably a restoration of reproductive rights along with practical steps to help the middle class address high living costs, along with some targeted bashing of corporations — without an extended defense of the Biden record. It’s a decidedly upbeat message that accompanies a big strategic shift: With young, Black, and Latino voters beginning to return to the Democratic column, Harris’s potential winning coalition is beginning to look at lot like Biden’s in 2020, which would benefit from higher, not lower, turnout and open up the possibility of wins in Sun Belt states Biden had all but written off this year.

This doesn’t, to be clear, mean Harris won’t “go negative” on Trump; she will, particularly if she manages to get into a debate with the 45th president. It simply means her Trump-bashing will be more forward-looking and probably less apocalyptic. Axios suggests that Team Harris believes Biden’s efforts to get voters to dwell on Trump’s responsibility for January 6 just didn’t work, so we will probably get less of that, at least up until the moment MAGA preparations for overturning another loss go into high gear.

But it’s not just the tone of her campaign that will represent a big change from Biden’s: It’s the timeframe as well. Biden was engaged in a four-year struggle with Trump. Harris needs to navigate fewer than 100 days. If, as many Republicans believe, the veep’s big vulnerability is an ideology too far left of center for comfort, there will be less time for Team Trump to dramatize (or fabricate) it. As RealClearPolitics’s Sean Trende argues, Harris is a candidate better suited for a sprint than a marathon:

“I don’t think Harris is probably viable over the course of a year-long campaign …

“She doesn’t have to run a year-long campaign, though … Consider: Harris will almost certainly pick her vice presidential candidate this week. She has a large number of attractive choices from which to select, which will earn her another week or two of positive press.

“That gets us to mid-August, when the Democratic National Convention begins. It will likely be a carefully scripted, well-managed event …

“Then, in mid-September, Trump will be sentenced following his conviction in the New York fraud/hush money case. Regardless of whether or not he receives jail time, it’s another distraction from any substantive discussion of the issues in 2024. The attention is diverted from Harris and falls on Trump in a relatively unflattering light … [T]he election actually shapes up as a referendum on Trump at this point.”

Harris can wage a campaign that’s brighter, sharper, and shorter than what could have been expected with Biden as the candidate. You can expect more of a traditional Democratic effort to mobilize the party base while giving swing voters an attractive and, above all, fresh alternative to the ever-alarming Trump. The voters who will decide this election won’t be asked to face their greatest fears head-on before choosing a flawed incumbent.

Lighten up, America! Maybe even laugh a bit with “Laffin’ Kamala” Harris.


July 31: Harris’s Rise Has Meant Kennedy’s Fall

With so much going on in the major-candidate presidential race, it’s easy to forget there is a one-formidable indie candidate still in the game, so at New York I took a look at how the very new contest created by Kamala Harris’s replacement of Joe Biden has affected RFK Jr.:

Most of the buzz surrounding Kamala Harris’s replacement of Joe Biden as the presumptive 2024 Democratic presidential nominee has come from the revived intraparty enthusiasm she has generated and her stronger performance in general-election polls against Donald Trump. But separately from and perhaps contributing to this Democratic comeback narrative has been a notable fall in the political standing of independent presidential candidate Robert F. Kennedy Jr.

In the RealClearPolitics averages of national presidential polls that include Kennedy and other non-major-party candidates, RFK Jr. dropped from 8.7 percent before Biden withdrew from the race to 5.8 percent now. Looking at longer trends, Kennedy was at 10.3 percent in the RCP averages as recently as July 6. So it’s been a pretty steep downward drop for the former Democrat. And in terms of his personal favorability, he’s been struggling for a while. FiveThirtyEight’s averages showed RFK Jr.’s favorability ratio going underwater on May 14, and is now at 33.7 percent favorable–41.5 percent unfavorable.

A number of factors are hurting Kennedy’s candidacy. Perhaps the most obvious is the abrupt decline in the supply of “double-haters” (voters who gave both major-party candidates unfavorable ratings) from which the indie candidate naturally fed. The Times-Siena pollsters showed double-haters declining from 20 percent before Biden dropped out to 8 percent afterward. That seems to be the consequence of improvements in favorability for both Trump and Harris, squeezing Kennedy from two directions. An additional problem for Kennedy is Harris’s gains over Biden among Black, Latin, and under-30 voters, all major reservoirs of support for RFK Jr.

What’s unclear is whether the apparent reset of the presidential contest is the principal source of Kennedy’s misery or if instead (or in part) we’re just at that point in the election cycle when non-major-party candidates tend to fade. Kennedy has some additional problems that don’t directly stem from Harris’s or Trump’s standing, most notably a money shortage, as The Hill reports:

“Federal Election Commission filings show Kennedy spent nearly $1 million more than he took in last month and that the campaign is also carrying debt of approximately $3 million …

“His biggest super PAC, American Values 2024, brought in a modest $228,000 in June, according to the FEC.”

It’s unclear how deep RFK Jr.’s most important funding source, his running mate Nicole Shanahan, is willing to dig into her personal wealth to keep the campaign going. But it is clear most of the dough is going to the very difficult and intermittently successful effort to get the ticket onto general-election ballots. According to the New York Times, the Kennedy-Shanahan ticket is on the ballot in just 13 states at the moment, including just one battleground state (Michigan), though that number is sure to rise.

As for Kennedy’s strategy moving forward, it’s not very clear. His conversations with Trump during the Republican National Convention fanned Democratic fears that the wiggy anti-vaxx pol might be joining the MAGA cause. If that’s not in the cards, RFK Jr. still has his previous strategy, which focused on making the stage in the second presidential debate in September that Biden and Trump agreed to back in June. But it’s unclear if the ABC debate for September 10 is still on. And Kennedy’s lagging poll numbers (he’ll need 15 percent of registered or likely voters in four high-quality national polls, a level he hasn’t reached in a good while) mean he likely won’t make the grade even if he meets the debate’s ballot-access requirements.

In retrospect, the end of the much-loathed Biden-Trump rematch probably spelled the end of the Kennedy campaign as an ongoing enterprise. But he and his supporters can still make a difference on the margins, where close elections are often decided.


Harris’s Rise Has Meant Kennedy’s Fall

With so much going on in the major-candidate presidential race, it’s easy to forget there is a one-formidable indie candidate still in the game, so at New York I took a look at how the very new contest created by Kamala Harris’s replacement of Joe Biden has affected RFK Jr.:

Most of the buzz surrounding Kamala Harris’s replacement of Joe Biden as the presumptive 2024 Democratic presidential nominee has come from the revived intraparty enthusiasm she has generated and her stronger performance in general-election polls against Donald Trump. But separately from and perhaps contributing to this Democratic comeback narrative has been a notable fall in the political standing of independent presidential candidate Robert F. Kennedy Jr.

In the RealClearPolitics averages of national presidential polls that include Kennedy and other non-major-party candidates, RFK Jr. dropped from 8.7 percent before Biden withdrew from the race to 5.8 percent now. Looking at longer trends, Kennedy was at 10.3 percent in the RCP averages as recently as July 6. So it’s been a pretty steep downward drop for the former Democrat. And in terms of his personal favorability, he’s been struggling for a while. FiveThirtyEight’s averages showed RFK Jr.’s favorability ratio going underwater on May 14, and is now at 33.7 percent favorable–41.5 percent unfavorable.

A number of factors are hurting Kennedy’s candidacy. Perhaps the most obvious is the abrupt decline in the supply of “double-haters” (voters who gave both major-party candidates unfavorable ratings) from which the indie candidate naturally fed. The Times-Siena pollsters showed double-haters declining from 20 percent before Biden dropped out to 8 percent afterward. That seems to be the consequence of improvements in favorability for both Trump and Harris, squeezing Kennedy from two directions. An additional problem for Kennedy is Harris’s gains over Biden among Black, Latin, and under-30 voters, all major reservoirs of support for RFK Jr.

What’s unclear is whether the apparent reset of the presidential contest is the principal source of Kennedy’s misery or if instead (or in part) we’re just at that point in the election cycle when non-major-party candidates tend to fade. Kennedy has some additional problems that don’t directly stem from Harris’s or Trump’s standing, most notably a money shortage, as The Hill reports:

“Federal Election Commission filings show Kennedy spent nearly $1 million more than he took in last month and that the campaign is also carrying debt of approximately $3 million …

“His biggest super PAC, American Values 2024, brought in a modest $228,000 in June, according to the FEC.”

It’s unclear how deep RFK Jr.’s most important funding source, his running mate Nicole Shanahan, is willing to dig into her personal wealth to keep the campaign going. But it is clear most of the dough is going to the very difficult and intermittently successful effort to get the ticket onto general-election ballots. According to the New York Times, the Kennedy-Shanahan ticket is on the ballot in just 13 states at the moment, including just one battleground state (Michigan), though that number is sure to rise.

As for Kennedy’s strategy moving forward, it’s not very clear. His conversations with Trump during the Republican National Convention fanned Democratic fears that the wiggy anti-vaxx pol might be joining the MAGA cause. If that’s not in the cards, RFK Jr. still has his previous strategy, which focused on making the stage in the second presidential debate in September that Biden and Trump agreed to back in June. But it’s unclear if the ABC debate for September 10 is still on. And Kennedy’s lagging poll numbers (he’ll need 15 percent of registered or likely voters in four high-quality national polls, a level he hasn’t reached in a good while) mean he likely won’t make the grade even if he meets the debate’s ballot-access requirements.

In retrospect, the end of the much-loathed Biden-Trump rematch probably spelled the end of the Kennedy campaign as an ongoing enterprise. But he and his supporters can still make a difference on the margins, where close elections are often decided.


July 26: The Obama Coalition Revisited

It’s pretty obvious Kamala Harris’s candidacy changes the 2024 presidential race more than a little, and I wrote at New York about one avenue she has for victory that might have eluded Joe Biden:

During her brief run for the Democratic presidential nomination in 2019, Kamala Harris was widely believed to be emulating Barack Obama’s 2008 campaign strategy. She treated South Carolina, the first primary state with a substantial Black electorate, as the site of her potential breakthrough. But she front-loaded resources into Iowa to prepare for that breakthrough by reassuring Black voters that she could win in the largely white jurisdiction. She had the added advantage of being from the large state of California, where the primary had just been moved up to Super Tuesday (March 3). For a thrilling moment, after her commanding performance in a June 2019 debate, Harris seemed on track to pull off this feat, threatening Joe Biden’s hold on South Carolina in the polls and surging in Iowa. But neither she nor Cory Booker, who also relied on the Obama precedent, could displace Biden as the favorite of Black voters or strike gold in the crowded Iowa field. Out of money and luck, Harris dropped out before voters voted.

Now Kamala Harris is the presumptive Democratic presidential nominee for 2024 without having to navigate any primaries. But she still faces some key strategic decisions. Joe Biden was consistently trailing Donald Trump in the polls in no small part because he was underperforming among young and non-white voters, the very heart of the much-discussed Obama coalition. Can Harris recoup some of these potential losses without sacrificing support elsewhere in the electorate? That is a question she must address at the very beginning of her general-election campaign.

There’s a chance that Harris can inject a bit of the Obama “hope and change” magic into a Democratic ticket that had previously felt like a desperate effort to defend an unpopular administration led by a low-energy incumbent, as Ron Brownstein suggests in The Atlantic:

“Polls have shown that a significant share of Americans doubt the mental capacity of Trump, who has stumbled through his own procession of verbal flubs, memory lapses, and incomprehensible tangents during stump speeches and interviews to relatively little attention in the shadow of Biden’s difficulties. Particularly if Harris picks a younger running mate, she could top a ticket that embodies the generational change that many voters indicated they were yearning for when facing a Trump-Biden rematch …

“In the best-case scenario for this line of thinking, Harris could regain ground among the younger voters and Black and Hispanic voters who have drifted away from Biden since 2020. At the same time, she could further expand Democrats’ already solid margins among college-educated women who support abortion rights.”

Team Trump seems to believe it can offset these potential gains by depicting Harris as a “California radical” and a symbol of diversity who might alienate the older white voters with whom Biden had some residual strength. Obama overcame similar race-saturated appeals in 2008, but he had a lot of help from a financial collapse and an unpopular war presided over by the party of his opponent.

Following Obama’s path has major strategic implications in terms of the battleground map. Any significant improvement over Biden’s performance among Black, Latino, and under-30 voters might put Arizona, Nevada, Georgia, and North Carolina — very nearly conceded to Trump in recent weeks — back into play. But erosion of Biden’s support among older and/or non-college-educated white voters could create potholes in his narrow Rust Belt path to victory in Michigan, Pennsylvania, and Wisconsin.

These strategic choices could definitely affect Harris’s choice of a running-mate, not just in terms of potentially picking a veep from a battleground state, but as a way of amplifying the shift produced by Biden’s withdrawal. Brownstein even thinks Harris might consider following Bill Clinton’s 1992 example of doubling down on her own strengths:

“The other option that energizes many Democrats would be for Harris to take the bold, historic option of selecting another woman: Whitmer. That would be a greater gamble, but a possible model would be 1992, when Bill Clinton chose Al Gore as his running mate; Gore was, like him, a centrist Baby Boomer southerner—rather than an older D.C. hand. ‘I love Josh Shapiro and I think he would be a great VP candidate, but I would double down’ with Whitmer, [Democratci consultant Mike] Mikus told me. ‘I don’t think you have to go with a moderate white guy. I think you can be bold [with a pick] that electrifies your base.’ I heard similar views from several consultants.”

Whitmer’s expressed disinterest in the veepstakes may take that particular option off the table, but the broader point remains: Harris does not have to — and may not be able to — simply adopt Biden’s strategy and tweak it slightly. She may be able to contemplate gains in the electorate that were unimaginable for an 81-year-old white male incumbent. But the strategic opportunity to follow Obama’s path to the White House will first depend on Harris’s ability to refocus persuadable voters on Trump’s shaky record, bad character, and extremist agenda. Biden could not do that after the debate debacle of June 27. His successor must begin taking the battle to the former president right now.


The Obama Coalition Revisited

It’s pretty obvious Kamala Harris’s candidacy changes the 2024 presidential race more than a little, and I wrote at New York about one avenue she has for victory that might have eluded Joe Biden:

During her brief run for the Democratic presidential nomination in 2019, Kamala Harris was widely believed to be emulating Barack Obama’s 2008 campaign strategy. She treated South Carolina, the first primary state with a substantial Black electorate, as the site of her potential breakthrough. But she front-loaded resources into Iowa to prepare for that breakthrough by reassuring Black voters that she could win in the largely white jurisdiction. She had the added advantage of being from the large state of California, where the primary had just been moved up to Super Tuesday (March 3). For a thrilling moment, after her commanding performance in a June 2019 debate, Harris seemed on track to pull off this feat, threatening Joe Biden’s hold on South Carolina in the polls and surging in Iowa. But neither she nor Cory Booker, who also relied on the Obama precedent, could displace Biden as the favorite of Black voters or strike gold in the crowded Iowa field. Out of money and luck, Harris dropped out before voters voted.

Now Kamala Harris is the presumptive Democratic presidential nominee for 2024 without having to navigate any primaries. But she still faces some key strategic decisions. Joe Biden was consistently trailing Donald Trump in the polls in no small part because he was underperforming among young and non-white voters, the very heart of the much-discussed Obama coalition. Can Harris recoup some of these potential losses without sacrificing support elsewhere in the electorate? That is a question she must address at the very beginning of her general-election campaign.

There’s a chance that Harris can inject a bit of the Obama “hope and change” magic into a Democratic ticket that had previously felt like a desperate effort to defend an unpopular administration led by a low-energy incumbent, as Ron Brownstein suggests in The Atlantic:

“Polls have shown that a significant share of Americans doubt the mental capacity of Trump, who has stumbled through his own procession of verbal flubs, memory lapses, and incomprehensible tangents during stump speeches and interviews to relatively little attention in the shadow of Biden’s difficulties. Particularly if Harris picks a younger running mate, she could top a ticket that embodies the generational change that many voters indicated they were yearning for when facing a Trump-Biden rematch …

“In the best-case scenario for this line of thinking, Harris could regain ground among the younger voters and Black and Hispanic voters who have drifted away from Biden since 2020. At the same time, she could further expand Democrats’ already solid margins among college-educated women who support abortion rights.”

Team Trump seems to believe it can offset these potential gains by depicting Harris as a “California radical” and a symbol of diversity who might alienate the older white voters with whom Biden had some residual strength. Obama overcame similar race-saturated appeals in 2008, but he had a lot of help from a financial collapse and an unpopular war presided over by the party of his opponent.

Following Obama’s path has major strategic implications in terms of the battleground map. Any significant improvement over Biden’s performance among Black, Latino, and under-30 voters might put Arizona, Nevada, Georgia, and North Carolina — very nearly conceded to Trump in recent weeks — back into play. But erosion of Biden’s support among older and/or non-college-educated white voters could create potholes in his narrow Rust Belt path to victory in Michigan, Pennsylvania, and Wisconsin.

These strategic choices could definitely affect Harris’s choice of a running-mate, not just in terms of potentially picking a veep from a battleground state, but as a way of amplifying the shift produced by Biden’s withdrawal. Brownstein even thinks Harris might consider following Bill Clinton’s 1992 example of doubling down on her own strengths:

“The other option that energizes many Democrats would be for Harris to take the bold, historic option of selecting another woman: Whitmer. That would be a greater gamble, but a possible model would be 1992, when Bill Clinton chose Al Gore as his running mate; Gore was, like him, a centrist Baby Boomer southerner—rather than an older D.C. hand. ‘I love Josh Shapiro and I think he would be a great VP candidate, but I would double down’ with Whitmer, [Democratci consultant Mike] Mikus told me. ‘I don’t think you have to go with a moderate white guy. I think you can be bold [with a pick] that electrifies your base.’ I heard similar views from several consultants.”

Whitmer’s expressed disinterest in the veepstakes may take that particular option off the table, but the broader point remains: Harris does not have to — and may not be able to — simply adopt Biden’s strategy and tweak it slightly. She may be able to contemplate gains in the electorate that were unimaginable for an 81-year-old white male incumbent. But the strategic opportunity to follow Obama’s path to the White House will first depend on Harris’s ability to refocus persuadable voters on Trump’s shaky record, bad character, and extremist agenda. Biden could not do that after the debate debacle of June 27. His successor must begin taking the battle to the former president right now.