From “Biden campaign is ramping up its strategy to win over Latino voters” by Allie Raffa at msnbcnews.com:

President Biden’s re-election campaign is ramping up its strategy this week to try to win over Latino voters, with plans to use Wednesday’s Republican primary debate in California as a backdrop for new efforts to gain support from a critical constituency, according to two senior campaign officials.

The campaign’s broader strategy includes tailored ads for Latino voters in battleground states using narrators with accents from their countries or regions of origin; messaging on television and digital platforms that are popular with Latinos; and standing up an early effort to counter misinformation aimed at Latino voters, which Democratic officials believe eroded some support for Biden among Latinos in 2020.

Raffa notes, further,

“The campaign’s new playbook comes as polling shows that enthusiasm among Latino voters is lagging. A new NBC News pollreleased this week found 51% of Latinos have a high interest in the election, compared with 73% of white voters. Overall, Latinos currently have a lower interest in the 2024 election than at this same point in past election cycles….One event, they said, will specifically focus on Latino men, whose support for Biden trails that of Latina women. A poll released Monday by Univision, a co-sponsor of the GOP debate, found that Biden leads Trump among Latino men 54% to 38%, while among Latina women his lead is much wider — 61% to 25%.”

….Biden has struggled to get his economic message to resonate with the majority of Americans, including Latinos, according to the new NBC News poll, which also showed Biden ahead of Trump among Latino voters by 51% to 39%….In the Univision poll, inflation and cost of living ranks first among the concerns of registered Latino voters. And they don’t see either party as having a clear plan to deal with those issues, 27% believing Biden does, and 22% believing Republicans do, according to the poll.

Raffa adds, “Shoring up Latino support, and voter turnout, could make the difference for Biden in key states in what’s expected to be a tight race, particularly if it’s a rematch between Biden and Republican front-runner, former President Donald Trump. While Biden overwhelmingly won among Latino voters in 2020, that year Trump gained more of their support than in the 2016 election.”

In addition, “Latinos were flooded with misinformation during the 2020 and 2022 elections. Some of the most powerful GOP campaign ads in those election cycles featured clips of Democratic candidates talking about progressive policies to try to link Democratic candidates to socialism and encourage Latinos who fled socialism in their home countries to vote Republican.”

Also, “Misinformation is still a massive problem that Republicans will continue to weaponize,” said Cardona. “Democrats have gotten much better at tracking the problem and responding in a timely manner, something we did not do enough of in 2020.”