Since the 2018 elections there have been a substantial number of articles that analyze the white working class and how it may vote in 2020. But, at the same time, there have been very few articles that propose specific, targeted communications and advertising strategies whose aim is to weaken Trump’s hold on his white working class support.
TDS Strategy Memos
Latest Research from:
By Ed Kilgore
June 7: “Independent Charismatics” Becoming an Evangelical Firewall for Trump
Another religion and politics topic came up in my reading, so I discussed it at New York:
Everyone covering Republican presidential politics knows how important a force conservative Evangelical Christians are in that party, particularly in the first-in-the-nation Iowa caucuses. So it has become routine to examine GOP politicians for their adherence to various issue positions of presumed significance to these voters, and to their pulpit-based leaders.
That’s still well worth doing at a time when the culture-war issues so closely associated with religious conservatives are red-hot topics in American politics, and of great importance to many of the most likely voters in the Republican presidential primaries. Clearly, Ron DeSantis, Mike Pence, and Tim Scott are particularly focused on letting conservative Evangelicals know how committed they are to the battle against legalized abortion, LGBTQ rights, “woke” corporations, and government impingements on “religious liberty.” These candidates are intensely determined to prove they are more faithful to the agenda of the Christian right than their front-running rival Donald Trump.
But there are two major problems with any sort of by-the-numbers effort to flip conservative Evangelicals against Trump. First, these voters have an abiding sense of gratitude for what Trump has already done for them. Second, Trump himself is deeply tied to the religious views of a growing subset of Christian Evangelicals.
As the 45th president frequently reminds conservative Christian audiences, he was the first Republican president to redeem decades of promises to secure the reversal of Roe v. Wade and the abolition of federal constitutional abortion rights. And more generally, Trump discarded decades of embarrassed Republican efforts to downplay cultural issues in pursuit of upscale swing voters favoring moderation and compromise on topics that Evangelicals considered matters of eternal and immutable principle. He was firmly the enemy of the enemies of the people in the pews, and smote them hip and thigh unscrupulously. It will take more than a slightly higher rating on the latest set of litmus tests laid out by conservative religious leaders for mere politicians to match the founder of the MAGA movement in the esteem of voters who really do want to turn back the clock to a “greater” America.
The second element of Trump’s Evangelical primary firewall is the significant and rapidly growing subset of American Evangelicals whose view of politics and its relationship to religion cannot be captured by mere policy issues. Trump plays a larger-than-life role in a supernatural drama of good and evil that many of these believers embrace via the teachings of a new set of “prophetic” teachers and preachers, as religious scholar Matthew Taylor explains:
“Trump’s most ardent Christian advocates are nondenominational Charismatic evangelicals, a group sometimes referred to by academics as Independent Charismatics or Independent Network Charismatic Christians.
“Independent Charismatics emphasize a modern, supernaturally driven worldview where contemporary prophets speak directly for God; miracles are everyday experiences; menacing demonic forces must be pushed back through prayer; and immersive, ecstatic worship experiences bolster Christian believers’ confidence that they are at the center of God’s work in the world. These believers are country cousins to the more denominationally aligned Pentecostal evangelicals, though the lack of denominational oversight and the freewheeling nature of the independent Charismatic sector leaves them more vulnerable to radicalization.”
Many Independent Charismatics have been radicalized by the passions unleashed by Trump and the conflicts he has engendered. Cultural warfare is for them spiritual warfare in which Trump is literally an agent of the divine will. Independent Charismatics are notably active in Trump-adjacent groups like the ReAwaken America Tour, in which pardoned former Trump lieutenants Roger Stone and Michael Flynn have been conspicuous participants, and a newer group called Pastors for Trump. The 45th president is an irreplaceable and heroic figure in the apocalyptic cosmologies of such groups, who aren’t about to replace him with some other Republican politician, no matter what more orthodox Evangelicals say or think. Specific political “issues” are very small in their reckoning of God’s destiny for America.
So within the legions of conservative Evangelicals engaged in American politics, Trump has charismatic shock troops whom he can count on to stick with him as though their lives — indeed, their souls — depend on it. If you add in the Evangelicals who uniquely trust Trump for keeping his promises to them and are grateful for his reshaping of the U.S. Supreme Court to make it a powerful allied force, you can see why he’s not as vulnerable to raids on this base of support as you might imagine from the boasts of his rivals that they are nearer to God than he is.
The ads were good enough. The rest was unnecessary.
If Democratic strategists want to help this country (and Democrats win) they should stop pitting progressives and minorities against the White working class, or college educated against uneducated. Its doing Trump/Republicans/Russians work for them helping to keep these divisions alive in the U.S.
If Democratic strategists don’t want these voters to be thought of as a monolithic group then they should stop talking like they are and leave race out of the conversation. They could also not tag Americans who check the White box along with all of the “persuadable” voter bullet points listed in this Memo as the description of a Trump voter. Its insulting and another way the Democratic Party is participating in softening and normalizing Trump, Republicans and White Nationalism.
The reasons these ads won’t be shown is because the elites that dominate the party won’t identify with them. Politicians won’t understand the message and consultants won’t see a reason to explain it and create more work for themselves.
The party elites are unwilling to identify to mobilize the working class, regardless of whether it is the white working class in Republican and moderate areas or the Black and Hispanic working class in our Blue cities and in Red States.
Decisions over campaign strategy are too corrupted by self interested consultants who can manage to make the most money with the least effort.