Now that we are into the 2022 primary season, it’s time to lay down some markers on how to evaluate Donald Trump’s candidate endorsement strategy, which will inevitably get attention. I offered some preliminary thoughts at New York:
Ever since he became president, Donald Trump has made a habit of endorsing a lot of candidates for office. According to Ballotpedia, as of today, he has endorsed a total of 497 primary- or general-election candidates, 192 of them since leaving the White House. Trump, of course, claims his endorsements have been a smashing success. A day after his attempt to get revenge on his Georgia enemies failed spectacularly, he was boasting of his prowess on Truth Social:
“A very big and successful evening of political Endorsements. All wins in Texas (33 & 0 for full primary list), Arkansas, and Alabama. A great new Senatorial Candidate, and others, in Georgia. Overall for the “Cycle,” 100 Wins, 6 Losses (some of which were not possible to win), and 2 runoffs. Thank you, and CONGRATULATIONS to all!”
But is Trump actually a midterms kingmaker? The answer is a bit trickier than simply checking his math. The former president has been furiously padding his win record by backing unopposed House incumbents in safe seats, so the numbers don’t tell us much. Instead, let’s look at the objectives behind his aggressive midterms enforcement strategy and how well he’s meeting each goal.
Everyone knows Trump is self-centered to an extreme degree, but there is a rational motive for him wanting to enter every political conversation: It keeps his name in the news and his opinions on people’s minds. This requires some effort given Trump’s loss of key social-media outlets and of the levers of presidential power.
He’s meeting this objective well so far. It’s a rare 2022 Republican primary in which Trump’s support or opposition is not an issue of discussion. He has endorsed 16 gubernatorial candidates, 17 Senate candidates, 110 House candidates, 20 non-gubernatorial statewide elected officials, and even 18 state legislators and three local elected officials. That means a lot of jabbering about Trump and a lot of speculation about who might win his support. And even where his candidates have fallen short, the signature MAGA themes of immigration, “election security,” and “America First” have been on most candidates’ lips. Arguably, Trump nemesis Georgia governor Brian Kemp ran a MAGA campaign.
Some of Trump’s endorsements are meant to settle old scores with Republicans who thwarted his efforts to reverse his 2020 loss or supported one of his two impeachments. In addition to punishing figures such as Representative Liz Cheney, Trump hopes withholding his support from disloyal Republicans will serve as deterrent to anyone who might disobey him in the future.
This is why the victories of Kemp and Secretary of State Brad Raffensperger in Georgia were so damaging to Trump’s brand: These two men (especially Raffensperger, who not only mocked Trump’s election-theft fables and defied his orders to “find” votes for him but wrote a book about it) stood up to the boss on an important matter and didn’t lose their jobs over it. That could be dangerous for Trump if it continues.
Trump demonstrates his power through his ability to instruct Republicans on how to vote and by making his good will the coin of the realm for Republican aspirants to office. From that point of view, the ideal primary for the former president was probably Ohio’s Senate contest on May 3. All but one of the candidates spent months seeking his favor, and the lucky beneficiary of his endorsement, J.D. Vance, surged to victory on the wings of MAGA support. Similarly, in Pennsylvania, Trump managed to get multiple Senate and gubernatorial candidates to dance to his tune before settling on Doug Mastriano for governor (a win) and Mehmet Oz for the Senate (a possible win; his duel with David McCormick has gone to overtime with a recount and a court case).
Trump didn’t do so well in instructing his voters in Idaho, Nebraska, and Georgia, losing gubernatorial primaries in all three. But he barely lifted a finger on behalf of Idaho lieutenant governor Janice McGeachin against Brad Little, and you can’t really blame him for his Nebraska candidate, Charles Herbster, being accused of groping multiple women (though you can certainly blame him for not only sticking with Herbster after the allegations emerged but also advising him to deny everything and fight back).
Here, again, the results in Georgia were devastating for Trump. Voters in the state emphatically rejected Trump’s repeated and incessant instructions to vote again Kemp and Raffensperger; in the gubernatorial race in particular, there was no doubt about his wishes. Yet Kemp won with nearly three-fourths of the vote. That level of voter disobedience hurts.
If we assume Trump is running for president in 2024, then it makes perfect sense for him to attach his name to a midterm Republican campaign effort that, for reasons that have nothing to do with him, is likely to be successful. Getting in front of a parade that is attracting larger and more enthusiastic crowds is a surefire way to look like a leader without the muss and fuss of having to make strategic decisions, formulate message documents, raise money, or plot the mechanics of a get-out-the-vote campaign.
Trump’s success in making himself the face of the 2022 Republican comeback will, of course, depend on what happens in November. At least three of his endorsed Senate candidates (four if Oz prevails in the Pennsylvania recount) are already Republican nominees in top November battlegrounds. He has also endorsed Senate candidates in future 2022 primaries in Alaska, Arizona, Florida, Nevada, and Wisconsin, which should be close and pivotal races in November. If the Senate candidates Trump has handpicked underperform (e.g., Georgia’s Herschel Walker, whose personal and business backgrounds have come under scrutiny) or, worse yet, cost the GOP control of the upper chamber, you can bet Mitch McConnell and many others will privately or even publicly point fingers of angry accusation toward Mar-a-Lago. The same could be true in states holding crucial gubernatorial elections.
Portraying himself as the leader of a Republican midterm wave may conflict with some of Trump’s other goals. For example, he may need to put aside his thirst for vengeance against Kemp to back the GOP’s crusade against Democrat Stacey Abrams (whom Trump once said he’d prefer to Kemp). More generally, if Trump makes himself too much of the 2022 story, he could help Democrats escape the usual midterm referendum on the current president’s performance. In that case, 2022 could serve as a personal disaster rather than a bridge to his 2024 return to glory.
Georgia’s primaries presented multiple danger signs for Trump’s 2022 strategy of aligning himself with winners, intimidating his enemies, and remaining the center of attention. But despite his recent setbacks, there are no signs Trump is shifting tactics, and it’s a long way to the final reckoning in November.
Thanks. I’d never have known about this fracas if you hadn’t so helpfully charted it for me.
Thanks. I’d never have known about this fracas if you hadn’t so helpfully charted it for me.
ducdebrabant:
Thanks for this perceptive comment. It helped remind me that Gerson wasn’t complaining about extremist web sites (which, as you note, really are worrisome), but about anonymity and the alleged “infection” of respectable sites by anti-semites on the comment threads.
In my own experience with high-comment-volume sites, those that “ban” crazy people do a reasonably good job, and on those that don’t ban crazy people, peer ostracism usually gets the job done. As you say, anonymity is largely irrelevant. Serious crazies don’t mind identifying themselves. Poseurs and agents provocateurs (along with a lot of folks with legitimate reasons for failing to disclose their identities) may use pseudonyms, but they are not the problem.
Gerson’s barking up the wrong tree, aside from his huge blind spot about radio, cable and right-wing opinion generally.
Ed Kilgore
Gerson’s original argument has some merit — message boards are indeed polluted with racist screeds. I myself worry more about more subtle screeds — disinformation with links to WorldNet Daily, etc. Not all of the bad actors in our culture are so helpful about flagging themselves with racist slurs and the use of the caps lock.
But still, the basic argument is that comments sections and message boards matter. On this point I agree with Gerson more than Klein. Lies proliferate on Twitter, and if you try and respond to them all (I know this from personal experience) they’ll suspend your account for spamming. I’m not as sanguine about Gerson’s own suggested solutions, though.
One solution he offers is more monitoring, but there are problems with aggressive monitoring too. The lag in posting time prevents conversation (you might spend half the day waiting for your reply to appear), and the poorly paid grunts that do it get a power complex.
For example, (another thing I know from personal experience) you can’t suggest Roland Martin’s support for Roland Burris may have been influenced by his race and expect your comment to be posted in Martin’s CNN message board. And if you point out to Jack Cafferty on his Cafferty File board that right wing craziness is mouthed on CNN itself — by guests on Lou Dobb’s show, AND by Lou Dobbs — the administrator will delete all references to Dobbs before he posts your edited comment.
Yet another thing I know from personal experience: if you happened to notice that Taegan Goddard’s Political Wire was bullet no news about the Prop 8 fight in California, and asked him to, he not only didn’t do it, not only deleted your posts when you tried to discuss the matter under any other topic, but banned you from posting at all.
The second solution Gerson suggests is that nobody should be allowed to post under a username — you should have to sign everything with your own identity. That idea chills me to the bone. Maybe Sicilians should have to do that before they criticize the Mafia on message boards; I wonder how that would work out.
If your next door neighbor believes abortion doctors should be shot on sight, and you do not, you can express it anyplace now on the internet without your neighbor finding out and leaving cow’s blood on your stoop at night. I’m not sure at all that making people own up publicly to all their own comments is the way to avoid intimidating behavior in society.
What I’m most worried about regarding anti-Semites and the Internet isn’t so much the anti-Semitic railing on regular websites but the use of specifically anti-Semitic blogs and boards to cluster and organize. It’s not that anti-Semites are going to convert everybody on the message boards of respectable news organizations, but that lonely anti-Semites in Oregon will meet lonely anti-Semites in Utah, and they’ll organize retreats and get-togethers, and uh, activities….
And although that may be a drop in the ocean of the Internet, I don’t think such sites should be dismissed too easily. Also, factually speaking, when Gerson brings up the Holocaust Museum shooter (in what he thinks is his aha moment) he’s bringing up an individual whose blogging on the Internet WAS under his own name, and who WAS therefore known by name to law enforcement organizations and the Southern Poverty Law Center. We don’t have preventive detention in this country (well, we’re not supposed to), but thanks to the Internet, the guy was at least on the radar.
Finally, yes, I agree with Klein in taking hate radio more seriously than I take the Father Coughlins of the Net. Limbaugh and Savage and Liddy are often just as bad as all but the worst neo-Nazis and Klansmen on the web, and their audience is much larger. When you look at polls, and at how many Americans now think Obama is foreign born or a secret Muslim, it’s shocking. These things may circulate on message boards, but they circulate on right wing radio and TV too, to bigger effect. Gerson may not want to talk about that, and may want to whitewash his compatriots, but it’s still true. If he condemns it one place, why so ostentatiously refuse to condemn it everywhere?
And don’t tell me more people don’t believe what they hear on Rush Limbaugh’s show more readily than what they read an anonymous poster screaming on the Net. Limbaugh addresses great big Republican groups, who cheer him to the rafters. The Washington tea party protesters kept saying they were there because of Glenn Beck. Why is Gerson defending as free speech from Beck or Limbaugh what he wants an administrator to delete when Joe Anybody says it?
Glenn Beck isn’t a racist because Klein disagrees with him. Glenn Beck is a racist because he claims the white race is being victimized and targeted by Barack Obama’s concealed hatred of the white race. He’s not a Nazi because he disagrees with us; we disagree with him because he’s a Nazi. It’s a bit like telling Jesse Owens his only problem with Hitler is that he insists on being Jesse Owens.
Hate speech is a seamless robe worn now by far too much of the right, and it’s harder than ever to tell the mainstream on the right from the fringe. Gerson can’t obscure that by making artificial distinctions between the hate speech of syndicated speakers and the hate speech that appears at the sufferance of privately owned message boards. It doesn’t smell any better just because somebody’s getting paid for it.