I’m still staring at exit polls, but an old friend who’s a bit ahead of me, TIME’s Amy Sullivan, has an interesting piece out about the white evangelical vote. The bottom line is that while Obama didn’t do terribly well in this voting demographic, his numbers were significantly higher in battleground states such as CO, IN and MI where his campaign had a serious outreach effort to evangelicals.
The personal touch helps, particularly among folk who might otherwise think your candidate is the Antichrist.