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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Another Morning in America

Last night’s long-awaited 30 minute Obama video provoked some fairly predictable responses: Democrats loved it, Republicans hated it.
So let’s turn to a professional for an assessment: the Washington Post’s renowned TV critic, Tom Shales:

As political filmmaking, “Barack Obama: American Stories” was an elegant combination of pictures, sounds, voices and music designed not so much to sell America on Barack Obama as to communicate a sensibility. The film conveyed feelings, not facts — specifically, a simulation of how it would feel to live in an America with Barack Obama in the White House. The tone and texture recalled the “morning in America” campaign film made on behalf of Ronald Reagan, a work designed to give the audience a sense of security and satisfaction; things are going to be all right….
It was the easiest thing in the world, watching the skillfully edited hodgepodge put together by his campaign, to picture Obama as president. That’s one thing the film was designed to do, especially for the doubters and those scared, “undecided” voters out there.

And that is indeed a smart message to convey if you’re a front-running candidate for the presidency of an afflicted and jittery nation, and your opponent has gambled everything on convincing voters that your election will be a dangrous leap into the unknown.

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