A relatively new term is popping up in articles on 2024 strategy for Democrats that I explained and explored at New York:
When you have a presidential candidate who is struggling to generate enthusiasm in the party base, it’s natural to look for some external stimulation. In the case of Joe Biden, the most obvious source of a 2024 boost is the deep antipathy that nearly all Democrats, many independents, and even a sizable sliver of Republicans feel toward Donald Trump. But in case that’s not enough, Team Biden is looking at another avenue of opportunity, albeit a risky one: the possibility of “reverse coattails” taking him past Trump on a wave of turnout that incidentally benefits the president of the United States.
That’s not the conventional wisdom, as the term reverse coattails makes clear: Normally, it’s the head of the ticket from whom all blessings flow, which makes sense insofar as presidential-election turnout dwarfs that of off-year and midterm contests in no small part because people who don’t necessarily care about the identity of their senator or governor are galvanized by the battle for the White House. But as Russell Berman of The Atlantic explains, this year is different:
“Faith in the reverse-coattails effect is fueling Democratic investments in down-ballot races and referenda. In North Carolina, for example, party officials hope that a favorable matchup in the governor’s race — Democratic attorney general Josh Stein is facing Republican lieutenant governor Mark Robinson, who has referred to homosexuality as ‘filth’ and compared abortion to slavery — could help Biden carry a state that Trump narrowly won twice. Democrats are also trying to break a Republican supermajority in the legislature, where they are contesting nearly all 170 districts. ‘The bottom of the ticket is absolutely driving engagement and will for all levels of the ballot,’ Heather Williams, the president of the Democratic Legislative Campaign Committee, told me.”
In other states, high-profile ballot measures, particularly those aimed at restoring the abortion rights denied by conservative courts and Republican lawmakers, may generate bottoms-up enthusiasm benefiting Biden and embattled Democratic Senate candidates as well:
“In key states across the country, Democrats and their allies are planting ballot initiatives both to protect reproductive rights where they are under threat and to turn out voters in presidential and congressional battlegrounds. They’ve already placed an abortion measure on the ballot in Florida, where the state supreme court upheld one of the nation’s most restrictive bans on the procedure, and they plan to in Arizona, whose highest court recently ruled that the state could enforce an abortion ban first enacted during the Civil War. Democrats are also collecting signatures for abortion-rights measures in Montana, home to a marquee Senate race, and in Nevada, a presidential swing state that has a competitive Senate matchup this year.”
Berman notes that the reverse-coattails strategy is unproven. Voters, for example, who attracted to the polls by abortion ballot measures don’t always follow the partisan implications of their votes when it comes to candidate preferences. Red-hot down-ballot races are probably more reliable in attracting voters who can be expected to follow the party line to the top of the ticket. A positive precedent can be found in Georgia’s coordinated effort of 2020, when a powerful campaign infrastructure built by Democratic Senate candidates Jon Ossoff and Raphael Warnock clearly helped maximize Biden’s vote; the 46th president won the state by less than 12,000. Perhaps a strong Senate candidate like Pennsylvania’s Bob Casey could help Biden survive as well. As for the possible effect of ballot measures, it was once generally accepted that in 2004 a GOP strategy of encouraging anti-same-sex-marriage ballot measures helped boost conservative turnout in battleground states like Ohio, enabling George W. Bush’s narrow victory (though there are analysts who argue against that hypothesis). One reason it may work better today is the increasing prevalence of straight-ticket voting and the heavy emphasis of Democratic campaigns up and down the ballot on the kind of support for abortion rights that should help them take advantage of ballot-measure-generated turnout.
We won’t get a good idea of how either reverse-coattails strategy is working until late in the 2024 campaign when it becomes possible to measure new voter registrations, screen registered voters for their likelihood to participate in the election, and assess states where down-ballot contests are turning into a Democratic blowout. Team Biden would be wise to do everything in its power to lift the president’s popularity and build a favorability advantage over Trump that can reduce the number of “double haters” likely to stay home or vote for a change in the party management of Washington.
I’m not sure that “most people” are that extreme. For sure, those that are appear pretty scary and I don’t think any amount of persuasion is going to change them. However the people in the mountain states or the Midwest that voted Republican in the last two elections (or longer-really since 1994) are beginning to redirect their dissatisfaction with the status quo. Eight years of Bush didn’t help them much.
The question is will they be pulled further to the right by McCain/Palin or will they return to the more moderate stance they have historically had. Someone has to connect with them like the Governor of Montana did.
The problem is, don’t you think, that compared with most voters, she is not that extreme? Since her speech, Obama’s lead has been destroyed…with ONE speech! and she will give hundreds more in the next 60 days.
We need less extreme people voting, but folks, it’s time to face facts..most people like the right wing extremism of the nominees.
I agree that it needs to be driven home that Palin’s views are extreme and are particularly extreme on issues that are important to women. Here is something that could be polished up and drive the point home.
“Didn’t Sarah Palin and her family look great at the RNC, especially so as she delivered her speech on Wednesday? But she really didn’t say much about issues, in particular issues that are important to women. One has to look toward John McCain to see what his ticket really thinks about issues essential to women. When asked what he thought about pro-choice, his response was that he “favored a constitutional amendment” making abortions illegal in the United States. One has to assume that he wouldn’t have picked Sarah Palin as his running mate, if she didn’t feel the same way. Look at what John McCain has said. That’s what you can expect if McCain/Palin are elected.”
Pushing back on mockery
This mockery worked very well against Kerry-Edwards in 2004, who never used it effectively against Bush and Cheney. Reagan used it against Carter successfully too.
I think the Dems have to hit back – not necessarily Obama or his campaign, but ads need to do some of this, and surrogates too. It is hard and dicey to push back with mockery, because of McCain’s vet/POW status, and because it could be seen as sexism against Palin.
On Gov. Palin
(1) Don’t mention Palin’s name without the adjective “extremist”. She is farther right than George Bush and Dick Cheney. She’s a Dick Cheney masquerading in lipstick and heels. She may be a better shot with a gun, but her policies are more off the mark. ‘Extremist’ captures her accurately and avoids patronizing her. Look at her positions on abortion, humans having no affect on global warming, & stem-cell research.
(2) At best, Palin is the biggest flipflopper in the race. At worst she has misrepresented herself. Examples: Bridge to nowhere, Chomping at the trough of congressional pork, troopergate.
(3) Oh, and the sum total of Palin’s international experience before she applied for a passport in 2006 is she’d been to Canada. (She subsequently visited US troops in three countries, Iraq, Kuwait and Germany). That’s worse than George Bush, and look where he got us on foreign policy.
On Sen. McCain
(4) Can we mock McCain and Palin both as blind agents of big oil? They don’t need to deal with lobbyists – they are the lobbyists for big oil! The new McCain-Palin ticket is like the Exxon-Mobil merger. Americans will be paying for the hundreds of millions that will go into the pockets of oil companies and their executives – just like Cheney and Bush. Are we going to let this country, and its decisions about foreign policy, have 4 more years of being driven by the handservants of oil companies? That’s worked great for the public/
(5) ‘Country First’?!?!? What about rich people’s pockets first?! That’s what this last 8 years have brought. We have numbers on this!!! McCain and his Bush economic policies (not to mention countless homes) promise the continuation of this.
(6) How abot mocking McCain for ‘not getting’ that his economic policies are the same as Bush’s? Does he not get the very phrase he used to describe his education policy (‘civil rights issue of our time’ – Bush in 2002; ‘civil rights issue of this century’ – McCain on Sept 4) was used by GW Bush early in his presidency? Have his advisers not pointed this out?
(7) Republicans have been poor stewards of the lives of American troops. Where is the outrage over the most important cost to America of this bungled war in Iraq? It is McCain and his party who pushed it. Surely we can name three or five servicemen/women who died due to the failure to fund adequate armor for Humvees? Yes we know and remember the victims of 9/11. But Afghanistan is where we should have pressed our military power, not the distraction in Iraq.
You can’t lose what you never had, and McCain never really had complete control of the Republican Party. His recognition of this political fact is evident in his acquiescence to the Christianist veto of his preferred running mates — Ridge and Lieberman — and his acceptance of the religious right’s candidate.