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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Change vs. More of the Same (Online Edition)

People who have been watching this primary campaign have spent so much time talking about how Barack Obama is using the Internet that it almost seems like a waste of breath to mention something else.
But these numbers for February (compiled by WebGuild) are so striking that I’ve got to bring them up.
Obama spent $1 million on Google ads, Clinton just $67,000.
Obama spent $99,341 on Yahoo Web Ads, Clinton $9,186.
Obama spent $58,000 on Yahoo search ads, Clinton nothing.
Obama spent $4,900 on Facebook advertising, Clinton nothing.
But the strongest contrast between the two campaigns is what each paid outside firms. Obama paid web consultants $93,162 in February, while Clinton didn’t make any payments to firms that specialize in the Internet. She did, however, pay her ad consultants $997,000 and her media consultants $2,540,000.
You get what you pay for.

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