Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
I agree that it was the Obama campaign that injected race into the primaries. Why would the Clintons want to deliberately alienate African-Americans who have long been loyal to them and set up a situation where even if she gets the nomination she loses in the general because disgusted black voters stay home? And didn’t Obama just say something like he knows her voters will vote for him, but he doesn’t see his voters voting for her?
On the other hand, I would guess that there is a faction of the party who would love the scenario I just mentioned because then they could blame it all on the dreaded DLC. It’ll be all about how the Democrats lost again because we “forgot” our base and chose another “DINO”.
People,
Why are so many so sure that insertion of race into the Dem primaries was Clinton’s doing? Rep. Rangel in his interview with NYTimes said otherwise. See e.g. this disgusting (and obviously scripted and coded) rant by Obama’s national co-chair Jesse Jackson Jr, made the morning after NH: http://www.youtube.com/watch?v=eNrlSn7ndAA
Ed Kilgore explains with his usual clarity, why that might have been a risky, but possibly good move for Obama. Destructive for the Dems, of course, poisonous for all of us, but good for his nomination. Ed, I would be very interested in your opinion on who really started this particular ugliness.
Papadave,
I agree with your analysis. The Clintons are during a lot of damage to the Democratic party. Not only will Hillary’s name at the top of the ticket galvanize lots of GOP ers to the polls, but because of the race baiting she & Bill have engaged in many African Americans will likely stay home, if McCain is not at the top of the ticket as well. If McCain is at the top they will vote for him.
I think this Schneider analysis, while a few years dated, still applies to today and the Clintons have done irreparable harm to the Democratic party.
CNN’s Bill Schneider gave an almost textbook version of this line a couple years ago on CNN …
Judy, how dependent are Democrats on the African-American vote?
Without black voters, the 1992 and 1996 presidential elections would have been virtually tied, just like the 2000 election. Oh no, more Florida recounts!
What would have happened if no blacks had voted in 2000? Six states would have shifted from Al Gore to George W. Bush: Maryland, Pennsylvania, Michigan, Illinois, Wisconsin and Oregon. Bush would have won by 187 electoral votes, instead of five. A Florida recount? Not necessary.
Right now, there are 50 Democrats in the Senate. How many would be there without African-American voters? We checked the state exit polls for the 1996, 1998, and 2000 elections. If no blacks had voted, many Southern Democrats would not have made it to the Senate. Both Max Cleland and Zell Miller needed black votes to win in Georgia. So did Mary Landrieu in Louisiana, Bill Nelson in Florida, John Edwards in North Carolina, and Ernest Hollings in South Carolina.
Black votes were also crucial for Jon Corzine in New Jersey, Debbie Stabenow in Michigan, and Jean Carnahan in Missouri. Washington state and Nevada don’t have many black voters, but they were still crucial to the victories of Harry Reid in Nevada and Maria Cantwell in Washington.
Nebraska and Wisconsin don’t have many black voters either, but Ben Nelson would have lost Nebraska without them and Russ Feingold would have lost Wisconsin, too, in both cases by less than half-a- percent. Bottom line? Without the African-American vote, the number of Democrats in the Senate would be reduced from 50 to 37.
A hopeless minority. And Jim Jeffords’ defection from the GOP would not have meant a thing — Judy.
I fear (and fear is the right word) that the Clinton racialization strategy will backfire. The obverse of the notion that whites and latinos won’t support a candidate who is both actually black and is seen as the “black candidate”; is the possibility that blacks will not support a candidate whom they see as uniting those groups against them, in the general election. If the GOP were to nominate Giuliani or Romney, I think most black voters would hold their noses and vote for the Clintons no matter how offended they are by the Clinton’s marginalizing strategy. But it is now much more likly that the GOP will nominate McCain, and he is not associated with racial politics. The whole Clinton strategy assumes that black voters won’t have anywhere else to go no matter how much they are marginalized and taken for granted. But they just might stay home on election day, and if that happens no Democrat can win the White House back.