After about 33 months and (as of today) 932 posts at NewDonkey.com, I’m finally ready to do what so many other bloggers have done, and move from a solo gig to something a bit more integrated into a strategic political mission.As of June 18, I’ll be blogging regularly at The Democratic Strategist, an online magazine that’s about a year old. In case you’re not familiar with TDS, its editors are the much-esteemed Bill Galston, Stan Greenberg and Ruy Teixeira, all major Democratic strategists in their own spheres. The e-zine’s main purpose is to provide a focused and non-factional forum for civil and empirically-based discussions of strategic issues for Democrats–everything from demographic and electoral analysis, to message and communications challenges, to party unification measures–with a special interest in long-range concerns that may elude the day-to-day debates over tactics. You should check out TDS’ current and back issues to get a sense of the already broad and impressive range of contributors, which include academics, journalists and practitioners from every corner of the party.My job, as successor to Managing Editor Scott Winship, is to enliven the daily content of TDS and to continue and sharpen its issue forums. As a big believer in its mission of party unity, civility, and fact-based reasoning, I’m excited about joining the TDS team.Given time constraints, this means I’m suspending NewDonkey for the time being. I’m not killing the beast; I’m cryogenically freezing it, sort of like Ted Williams’ head. Starting next week, visitors to this site will be redirected to TDS. Ruy Teixeira’s doing the same thing with his longstanding Donkey Rising blog, so we should benefit from some new energy all around.When I made the decision to suspend this blog, I got sentimental for a minute or two, until I remembered my pledge not to take blogging too seriously. I’ll never forget the first political blog I ever laid eyes on: Kausfiles, by Mickey Kaus, whom I knew back when he was at The New Republic. My first reaction was to think, “Oh my God; this is so embarassing for Mickey. Why does he think anybody will want to read anything he feels like saying on any subject?” Within two years, I was doing it myself, but the idea still sometimes seems preposterous. And I’ll remember that every day at TDS, and try to keep my words useful.Still, I know this blog has become a habit for a fair number of readers, and a source of information and amusement on occasion. I’m often humbled to learn that the quality of its readership is frequently superior to the quality of its content. Some folks have come here looking for a more heterodox if partisan point of view; others appear to consider it a voice from the New Democrat tradition that they find congenial or stimulating. And maybe some readers liked the occasional break from politics when I lurch off into religion or college football.In any event, the TDS leadership has encouraged me to keep The Daily Strategist blog as lively as NewDonkey, so if you follow me over there, you may not notice a great deal of difference, other than the fact that my pithy comments will be surrounded by outstanding contributions from others. (And speaking of comments, those who have long deplored the absence of a comment thread here will be happy to hear that we are in the process of making the comment thread at TDS more functional).So: I’m not saying goodbye, but instead “see you over at TDS,” where I hope all the donkeys can gather.
TDS Strategy Memos
Latest Research from:
By Ed Kilgore
Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.