washington, dc

The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Mining Tips From Best ’06 Ads for ’08

Yes, we’re all sick of lame political ads. But now is not the time for good Dems to hibernate, because there’s still a lot of interesting analysis to be digested if we want to learn how to win even bigger in ’08. So take a gander at the Campaign for America’s future web page “Truth in Advertising: 2006 Campaign Ads Reveal Progressive Populism.” There you be able to watch ads deemed most effective for the successful campaigns of Ron Klein, Sherrod Brown; Claire McCaskill; Bob Casey; Amy Klobuchar; Bill Ritter; the Appollo Alliance; The DNC and the DCCC. Bit of a slow load, so go pour a drink, kick back and see how the winners do it.
Then read the PDF analysis by Robert L. Borosage, Eric Lotke and Robert Gerson discussing the framing psychology, spending decisions, issues spin and image-shaping in the aforementioned ad campaigns.