washington, dc

The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Net Gains on TV as Political News Source

A new Associated Press/America Online poll indicates that 43 percent of likely voters “check the Internet for political updates about campaigns and candidates.” According to Will Lester’s AP report on the poll:

The most popular destinations are the news sites, such as those run by newspapers, networks and newsmagazines, with nine of 10 in the online political audience saying they go there. Just over one-third go to candidate’s sites and almost half check out political sites.

According to Lester, the poll also found that the political web-surfers tended to be more male (40 percent of males vs. 30 percent of females); younger (40 percent of those under age 50, vs. less than 20 percent of those over 65); and more educated (over half of those with college degrees, vs. one-third of those with some college and one out of six with a h.s. education.)
Despite the growing influence of the internet as a source for political information, TV still gets the overwhelming share of political ad dollars, and likely has more influence with working class voters. A USA Today/Gallup poll conducted April 7-9 found that 45 percent of respondents watched TV news every day, and another 19 percent said they watched news program several times a week.