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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

New Group to Help Chart Dem Victories

Democrats interested in longer-range strategy should check out a Sunday WaPo article by Chris Cilliza and Zachary A. Goldfarb, “Atlas Group Strives to Map Out Success for Democrats.” According to the article, three veteran Democratic strategists, Mary Beth Cahill, Steve Rosenthal and Michael Whouley are launching “The Atlas Project” to design a “comprehensive strategy” to win votes in a dozen ‘battleground’ states. The authors say the innovative project will “analyze election data, interview local Democrats, and mount a polling and targeting effort” beginning right after the November elections. Rosenthal, former head of America Coming Together (ACT), says the Atlas Project will provide

a more thorough targeting analysis than has ever been done before…In the heat of an election, it seems we’re always playing catch-up…Our goal with this project is to bring together the best strategic thinkers — the innovators at the state and national level — to learn from what’s been done over the past several elections.

Polling firms Garin Hart Yang Research Group, Penn Schoen & Berland and Brilliant Corners have already been retained, and Copernicus Analytics has been recruited to analyze the data so political messages can more effectively win specific constituencies. The first Atlas Project strategy ‘road maps’ should be available by January ’08.