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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Podcasting Pols Leverage Web for Votes

Democratic campaigners who want to get up to speed on using internet resources should have a gander at Nancy Zuckerbrod’s and Brooke Donald’s “Politicans Brave the Internet –With Help” at ABC News Online. The authors discuss how political leaders such as John Edwards, Harry Reid, Mark Warner, Bill Frist and others use cutting edge tools such as podcasts, YouTube and video blogs to get their message out and raise funds. For those who doubt the value of using the web to influence political attitudes, Donald and Zukerbrod cite a Pew Research Center poll indicating that “40 percent of Internet users found the Web important in helping them decide for whom to vote.”