An apology to faithful readers for the dearth of posts this week. In part, it’s because I’ve been blogging around on you. I’m participating in a TPMCafe Book Club discussion on Kevin Phillips’ latest provocative tome, American Theocracy. As my post indicates, I was certainly provoked by Phillips’ hypothesis that the “southernization of politics and religion” is largely responsible not just for the Bush Era, but for its most egregious excesses: huge public and private debt, an oil-focused energy policy, and the bungled war in Iraq. I probably pulled my punches in commenting on this hypothesis; one of the interesting features of TPMCafe Book Club is that it involves a direct discussion with book authors. It’s a useful structure, but one that inhibits me (unlike the brave Kevin Drum) a bit. No matter what he’s writing now, I will always esteem Kevin Phillips for his very first book, The Emerging Republican Majority, which did for political analysis what Bill James did for baseball analysis: create a statistical foundation for a truly comprehensive understanding of trends over many, many decades. In particular, Phillips consolidated an enormous amount of data on the non-economic determinants of voting behavior, especially religion, ethnicity, and amazingly persistant regional patterns based on large, traumatic events (most famously the Civil War). To this day, whenever I encounter one of those neo-populist Democrats who assume that today’s cultural politics represent an aberration from “natural” class-based politics, I direct them to Phillips book for a decisive rebuttal. Though The Emerging Republican Majority is generally regarded as a true classic, its influence took quite a while to develop. It was published in 1969, based in part on Phillips’ work in the 1968 Nixon campaign. Nixon’s subsequent re-election in 1972 seemed to confirm the title of the book, but the ’72 landslide was so enormous and national–and Republican non-presidential performance that year was so weak–that it didn’t do much to validate Phillips’ analysis. And then, of course, came Watergate, the Agnew and Nixon resignations, the Democratic landslide of1974, and the election of a Democratic president from the very region stipulated by Phillips as the hinge of the Republican majority. By the time of Reagan’s election in 1980–which really did validate his hypothesis–Kevin Phillips was largely a forgotten prophet. There’s another book that suffered a similar initial fate–one that in fact was explicitly modeled on Phillips’ classic. John Judis and Ruy Teixeira’s The Emerging Democratic Majority had the misfortune of being published just before the decisive Republican midterm victory of 2002, followed by Bush’s re-election. It will be interesting to see if they turn out ultimately to be prophets as well. I certainly hope they are.
TDS Strategy Memos
Latest Research from:
Editor’s Corner
By Ed Kilgore
-
July 3: The Democratic Message on Trump’s Megabill Isn’t Reaching the Voters Who Need to Hear It
After months of watching and writing about Trump’s huge budget reconciliation bill, I wrote my final assessment today…but then saw a poll that made me rethink the whole thing, and wrote that up at New York:
When top House Democrat Hakeem Jeffries chose to exploit a loophole in the House rules, which allows party leaders to talk as long as they want, to discuss at record length the baleful effects of Donald Trump’s One Big Beautiful Bill, it initially looked like a bit of a publicity stunt, albeit it a good one. It delayed for hours a very big moment of Republican self-congratulation over the final passage of this enormous package of legislation. It probably screwed up a lot of congressional flight arrangements to get members home for Independence Day. And it likely put a few kinks into plans for Trump’s own festive July 4 signing ceremony, wherein the president will surely praise himself, thank his vassals, and tell more than a few fibs about what his grim masterpiece will do.
But beyond all that, it’s becoming clear that Democrats need to do a much better job articulating their take on this bill and its profoundly reactionary effects on the social safety net. To those of us whose job it is to listen to arguments over 940-page bills as they chug through Congress for months, it may seem like congressional Democrats have been grinding away at the message that Republicans are cutting Medicaid to give a tax cut to billionaires. Some of them held up signs about Medicaid cuts when Trump delivered his belligerent address to a joint session of Congress four months ago. Yet a startling new poll shows the extent to which that messaging — and for that matter, Republican messages hailing the megabill as a people-pleasing growth engine for the U.S. economy that doesn’t touch Medicaid benefits at all — isn’t really breaking through, as Sam Stein reported:
Meanwhile, the kind of people Democrats need to reach but often don’t aren’t hearing much at all:
“73% of 2024 Trump supporters who didn’t vote in 2020 and 56% of Biden-to-Trump flippers have heard nothing about the bill. These shares are 20 points higher than their Harris supporting counterparts — indicating the urgent opportunity if Democrats break out of our own media silos.”
Part of the problem, to be sure, is that Trump’s megabill is incredibly broad and complicated, and the budget reconciliation process by which it was developed, debated, and enacted is insanely complex and obscure. It’s all about as remote from the civics-book understanding of how laws are made as you can get, and it has been understandably difficult for Democrats to describe it compellingly in a sound bite, a protest sign, a TV ad, or indeed, in Jeffries’s eight-hour speech. It was designed that way, and that’s why half the public isn’t absorbing anything about it, and a lot of others are simply processing it via big, vague party-driven narratives.
The bottom line is that the struggle to define this consequential legislation has just begun. For Democrats, finding ways to convey the horror the megabill inspires in those who have studied it closely, and the concrete damage it will do to actual people, must continue right up until the midterm elections. Yes, Trump and his allies will do many other things that might galvanize voters, from his reckless foreign policies to his cruel mass-deportation initiative to the lawless conduct he exemplifies and encourages among his appointees. But nothing is likely to match the megabill in magnitude or in the malignancy of its authors. If voters march to the polls in 2026 or 2028 with no better than a rough idea of what it means, America will get more of the same.