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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Avoiding Super-Hype XL

I generally don’t pay attention to the Super Bowl, especially when, as has generally been the occasion in recent years, I have no particular attachment to either team. The vast and endless hype over the game does provide an excellent opportunity to do things, like grocery shopping, in pleasantly uncrowded circumstances (if only the DMV were open on Super Sundays!).This particular year, as it happens, I was on the road during the entire game, driving from Amherst, Virginia, to Richmond, to Arlington. As a result, I actually listened to the Super Bowl on a variety of AM radio stations, beamed at me from Lynchburg, Charlottesville, St. Louis, New York and Cincinnati. That means I was able to follow the football game, qua football game, while avoiding the ridiculous spectacle of the Big Commercials that are invariably premiered during the most expensive network television segment of the year. Indeed, I got to hear Dr. John, Aaron Neville and Aretha Franklin do the National Anthem, and even heard a bit of the Rolling Stones halftime show, but without the attendant hype, since the radio commentators were relentlessly focused on football. From the privacy of my car, I was able to assess the game itself as a comedy of crucial errors, with the one real star, to my delight, being Georgia Bulldog Hines Ward.So when it comes to Super Bowl XLI, I recommend getting on the road and disrespecting the television sponsors of the Big Show. It becomes obvious in the light traffic of Super Sunday that it’s really just a football game.

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